A Full Guide to Influencer Marketing Manager Job Description in 2022

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Why would you need an influencer marketing manager?

To get your brand’s name out there, increase your sales and boost your brand awareness, you are most likely to have considered influencer marketing

Like any other approach to promoting a brand, influencer marketing requires a manager.   

An Influencer Marketing Manager Identifies the most suitable influencers for the business, communicates with them, and manages marketing campaigns through selected influencers.

An Influencer Marketing Manage identifies the most suitable influencers for the business, communicates with them, and manages marketing campaigns through selected influencers. 

Designing effective strategies to increase brand credibility, product sales, etc., as well as ensuring the effectiveness of actions taken by measuring appropriate KPIs, also fit the marketing manager job description. 

What Is an Instagram Influencer Marketing Manager Job Description?

An influencer marketing manager job description involves campaign management from start to end. This means finding influencers, overseeing influencer marketing campaigns, and measuring the campaign’s success as a market research analyst. 

What does an influencer marketing manager do exactly? Let’s see.  

1. Instagram Marketing Campaign Management 

An Instagram influencer marketing manager decides which type of influencer suits your Instagram marketing campaign best and reaches out to them so your brand can collaborate with them.

They also help the influencer to create the right content, evaluate the campaign, and are open to implementing new changes to improve it.

2. Customer Service and Relationship Building

Influencer management is another task that fits a marketing manager job description.

Influencer relationships are crucial to the success of your marketing campaigns. You should invest in establishing relationships with an Influencer manager so you can make the most of your campaigns.

3. Marketing Communications (Marcom)

Marketing communications, aka Marcom, are the messages and media that an influencer marketing manager chooses to use to communicate with prospective customers. Examples of marketing communications include leading presentations and sponsorships that you can reap the Influencer marketing benefits with. 

4. Comparative Market Analysis

As an influencer marketing manager, it is necessary to be able to play the role of a market research analyst and keep up with the latest trends on social media and in the influencer community.

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Here is how a comparative market analysis can be done by an influencer manager.

  • Incorporating market research into your influencer marketing campaign.
  • Measuring the effectiveness of your Instagram marketing campaigns and influencer strategy by calculating engagement rates and other appropriate KPIs.
  • Preparing analytical reports according to the obtained results and submission of suggestions to improve your work processes.

What Are Instagram Influencer Marketing Manager Skills?

An influencer marketing manager or a social media marketing manager, in general, is responsible for almost everything in your campaign management. So, the person in charge of your Instagram marketing needs a lot of skills and requirements.

The following is a list of skills to improve tasks in a marketing manager job description. 

1. Creativity and Innovation

To be able to support new changes, break the routine rules if required, and sort out creative solutions, an influencer marketing manager needs to have the traits of creativity and innovation.

2. Leadership

Building confidence, inspiring, and motivating is one of the most important roles in an influencer marketing manager job description.

3. Campaign Management Awareness

Being an influencer marketing manager isn’t all about influencer management. It also involves managing and meeting the needs of stakeholders, understanding the company’s vision, mission, and culture, monitoring trends and challenges facing the company, and accompanying environmental changes affecting the business.

4. Marketing Communications

Establishing effective relationships with customers, constructive interaction and cooperation with others, using Marcom (formal and informal marketing communications) are vital for an influencer marketing manager.

5. Personal Management

Personal management skill means an influencer marketing manager should be a dab hand at team building and carding, compensating the services of employees, managing the performance of individuals, and providing feedback.

Does Your Brand Need an Instagram Influencer Marketing Manager?

As you maximize your influencer marketing, you’ll require more time. That’s where an influencer marketing manager comes in handy. 

An influencer marketing manager has the time you’ll need to scale up your influencer marketing campaign while continuing to deliver high-quality Instagram marketing communications to everyone involved.

However, what if you could take the reins yourself and be the one in charge of your influencer marketing campaign management?

DIY Instagram Influencer Marketing and Campaign Management

Despite the significant role of an Instagram influencer marketing manager, you may find it irresistible to think that you could be the Instagram marketing manager of your own brand. 

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Oddly enough, it is not far-fetched at all. Should you be aware of the marketing manager job description and have the right influencer marketing platform that provides you with a DIY approach to your campaign management.

In the following, we’ll show you how to use Ainfluencer, a DIY Instagram influencer marketing tool to do every single task that fits the marketing manager job description by yourself while saving your time with its unlimited resources and great features. 

1. Start Your Influencer Marketing Campaign Management by Setting Goals

The first task in your influencer marketing manager job description is to know your Instagram marketing goals. Not only does this help you see what your expectations are from the influencer you will collaborate with but it also guides you on what type of influencer you should be looking for. 

To set your goals on Ainfluencer, follow the instructions below. 

  • First, you should join Ainfluencer. It will take you less than a minute to sign up. Enter your name, and email address, and create a password. Note that, the sign-up process and using our service on Ainfluencer is 100% free without a credit card number required.
sign up as a brand to find the best influencer as our brand marketing manager’s assistant
  • Go to the “Ads” tab and click on “Create a New Ad”. 
  • The first step to creating ads on Ainfluencer is directly related to your influencer marketing campaign management – setting your goals. Select one of them, some of them, or just all.
set your goals before creating ads on the Ainfluencer

2. Influencer Management

The more details you add, the better Instagram marketing communications (Marcom) you will have with your influencer. So, complete the rest of the steps in creating your ad by writing a title and describing your requirements, selecting your post type (feed, story, reels, or IGTV), define your conditions and requirements such as the ad publication date and its time span, and last but not least, find the right influencer for your Instagram influencer marketing campaign.

The Ainfluencer’s influencer database is probably one of the best influencer marketing tools you may use to your advantage. 

As an Instagram influencer marketing manager, you should find and collaborate with an influencer who is fully targeted and niche. So, go to the “Find Influencers” tab and select the following terms on the search filter. 

  • Your keywords and hashtags
  • Category
  • Location
  • Language 
  • Gender
  • The number of followers

Once you click the “Search” button, you will access a sea of influencers who could fit your Instagram marketing campaign. 

Ainfluencer-find Instagram influencers

Here is where your influencer marketing manager job description starts as a market research analyst by analyzing the insights you are provided with into the influencers’ profiles and activities, such as the engagement rate, estimated price, number of their followers and followings, average likes and comments per post, and the list goes on. 

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Select and invite the influencers you find effective. Note that you may also receive offers from influencers who are not invited by you, but were interested in the influencer marketing campaign you have developed on Ainfluencer.

3. Influencer Marketing Communications and Campaign Management

As the influencer marketing manager of your brand, you can negotiate and communicate with influencers who have been invited or sent you an offer through an in-app chatbox to close the deal, make a formal contract, supervise your influencer marketing campaign and send further notices until everything meets your satisfaction. 

respond to offers you receive on Ainfluencer

Remember that the payment you and your influencer have agreed upon will not be transferred before the Instagram marketing campaign is completed according to your initial goals, conditions, and requirements.

4. Market Analysis

You and your influencer will have access to insights into how successfully your influencer marketing campaign is being run. By using this information, asking for feedback from your influencer, and digging up a little more, you can learn what is and isn’t working in your Instagram marketing campaign, and perform a comparative market analysis into the bargain. 

This is important to keep an eye on what your competitors are doing as an influencer marketing manager.


An influencer marketing manager job description involves tasks so significant to your influencer marketing campaign that you can’t overlook the role. These tasks may include Instagram marketing campaign management, influencer management, marketing communications (Marcom), market research, and comparative market analysis. 

However, you can be the influencer marketing manager of your brand with a particular set of skills and the right influencer marketing tool.  

What does an influencer marketing manager do?

An influencer marketing manager job description is to oversee administrative tasks associated with managing a brand’s influencer team. He or she recruits influencers and coordinates marketing communications to generate maximum results from an influencer marketing campaign.

How much do influencer managers make?

An Influencer Marketing Manager earns approximately $102,000 every year. This is while the median base pay is estimated at $88,289 per year and the additional pay is about $13,715 per year.