What Does It Take To Become A Social Media Influencer? Best 2024 Guide

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So, you want to become a social media influencer? Well, join the line! In our highly connected world, becoming an influencer seems to be an aspiration that many share. After all, who wouldn’t like to amass a large following, gain sponsorship, and maybe even get sent a couple of free products to try each month? Sounds like a dream! 

However, although it may seem as simple as putting yourself out there and hoping for the best, the road to becoming an influencer is not as easy as it may seem. Yup, navigating the complex world of social media requires more than just posting a few pictures and waiting for the followers to pour in. Fortunately, we’re here to take the guesswork out of your influencer dreams. 

In this article, we dive into 7 essential elements that contribute to the making of a successful social media influencer, to ensure you start your Insta-fame journey on the right note. 

#1 Use The Right Tools For The Job

Step 1 to become a social media influencer is getting your hands on the right tools for the job. Yup, this means investing in quality equipment and software that can seriously enhance the production and presentation of your content. 

Whether it’s a high-resolution camera that delivers stunning visuals, professional editing software that turns everyday content into a polished video, or analytics tools that provide an understanding of what’s working and what isn’t, these tools are key to giving you that competitive edge that every influencer seeks. 

Top Tip: We absolutely love the Adobe Express app for aspiring influencers, as it’s loaded with easy-to-use goodies for photo editing, graphic design, and even basic video editing.

#2 Find Your Niche

The next step to become a social media influencer is to figure out your niche. Most influencers have a specific area they focus on, whether it be beauty, fashion, fitness, lifestyle, food, or more. 

Heck, some might even focus on two or three things, but your focus needs to be narrowed from the start to ensure you can connect with a specific audience. 

So, be sure to spend a little time thinking about exactly what you want to be known for when you decide to become a social media influencer. Ideally, this will align with your passions and what you already love to do. Because when you love what you do, it doesn’t feel like work. 

#3 Quality Content Is King 

So you’ve got your hands on all the latest equipment and you’ve decided on your niche. Now, it’s time to produce some killer content. In the world of social media, quality reigns supreme, especially if you want to captivate and hold your audience’s attention. And let’s be honest — we all know how difficult that can be thanks to our collective dwindling attention spans. 

So, you’ll want to churn out high-quality images, videos, shorts, and other media that really pack a punch. This is also where investing your time in learning about photography, video editing, and storytelling to enhance your content creation skills can REALLY come in handy. And trust us – influencer content is in demand right now. If you’re able to improve your content production skills as an influencer, there’s no limit to the brand deals that you could accrue.

#4 Stay Consistent, Fam!

Like most things in life, consistency is key to success, and that is no different when you’re trying to become a social media influencer. At the end of the day, building that loyal following is going to take some elbow grease, grit, and an unwavering commitment to consistency. 

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It demands that you post content regularly that not only engages your particular audience but also gets seen by that audience due to the mysterious social media algorithms that exist today.

This is where establishing a content schedule comes into play and sticking to it will allow you to stay on the top of your game and the minds of your followers. So, lay out some realistic goals for yourself, plan your content ahead of time, and stick to your Insta, FB, X, and TikTok posting schedules religiously. 

The fact of the matter is that consistency is the key to staying relevant in the lightning-fast world of social media, and by putting in the effort to consistently deliver quality content, you’ll be on your way to cultivating a dedicated and engaged audience before you know it.

#5 Engage With Your Audience

It’s always important to remember that the audience makes an influencer and not the other way around. In other words, the connection you build with your followers is the foundation of your influence, so it only makes sense that you engage with your followers and supporters, right? 

Ultimately when you become a social media influencer, your relationship with your audience is more than just posting content. It also includes actively participating in their conversations and answering their questions. 

By making your audience feel heard and valued, you strengthen the bond between you and your followers rather than seeming like a distant figure behind the screen.

#6 Utilise Multiple Platforms

Here’s the secret: the more you diversify your presence, the more followers you can reach. While your colorful swimsuit shots are perfect for Instagram, using your X, TikTok, and YouTube platforms is a great way to offer your fans more of your expertise and personality. 

For example, Tweets (sorry Elon, it doesn’t sound right to refer to them as posts) are an easy way to send to your followers and keep real-time discussions going, while TikTok and Insta allow you to create fun, skimmable content that brings users the right to your page. 

No matter the platform, the more you learn and understand how to better use the platform to serve your community, the more it actually helps your account grow.

#7 Let Authenticity Lead The Way

Last, and probably the most important point of all, is to keep things real by being authentic with your followers. The days of the perfectly curated influencer with a seemingly ideal life are gone — in 2024, it’s all about genuineness and transparency, so don’t be afraid to show the real you.  

Share your successes, but also be open about your challenges. Admit when things don’t go as planned, and showcase the journey, not just the destination. Authenticity builds trust, and a trustworthy influencer is more likely to have a devoted and understanding audience. Because as corny as it sounds, there really is only one of you (and you’re super cool), so why waste time pretending to be something that you’re not?


Whether you’re perfecting your content schedule, collaborating with fellow influencers, or exploring the latest social media trends, remember this: being an influencer is more than a title. It’s a commitment to creating meaningful connections in a virtual world. 

And nope, you won’t go viral overnight, but as you adopt these strategies and remain true to your unique journey, you’ll certainly be well on your way to social media success.

Cheers to the adventure and countless connections ahead in this exciting, infinite digital landscape!


Q1. How Much Does a Social Media Influencer Make?

Top earners in the social media influencer industry can make up to $91,000 annually, with a monthly pay of $7,583.
Those in the 75th percentile earn around $68,000 annually, translating to a monthly pay of $5,666.
The average annual salary for social media influencers is approximately $57,928, with a monthly pay of $4,827.
Influencers in the 25th percentile earn about $41,000 annually, which amounts to a monthly pay of $3,416.

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Contact: Cyrus@ainfluencer.com