The Best Times To Post On TikTok In 2024

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“Punctuality is not just limited to arriving at a place at the right time, it is also about taking action at the right time.”― Amit Kalantri. Punctuality teaches us the value of time; it is the heart and soul of business. It also works magic when it comes to social media posting. If you use TikTok for business, your posting times are critical. So, when are the best times to post on TikTok?

Some people still believe that TikTok posting times are unimportant. But one of the most important aspects of TikTok influencer marketing strategies for growing your brand is to consider when to post on TikTok.

So, it’s time to capitalize on TikTok’s engagement power. Read this piece to learn everything you need to know about time posting on this platform.

Note: Do you want to make money through TikTok and Instagram? You can easily find sponsores for your posts on TikTok and Instagram through Ainfluencer. Ainfluencer is a free influencer marketplace that helps brands and influencers find and collaborate with each other. Hundreds of brands are joining the platform each month and all of them are looking for nano-, micro-, and macro-influencers to collaborate. So, join Ainfluencer and start making profit through TikTok.

Why do TikTok Posting Times Matter?

If you want to grow your audience and boost your audience’s engagement on TikTok, besides being creative and consistent, you should share your content in a timely manner.

Similar to knowing the best times to post on Instagram, if you want to increase your reach, engagement, and brand awareness, you should also know the best times to post on TikTok.

After all, how will your followers see and interact with your content if you don’t share it at the best times on TikTok? Regardless of getting more views, posting on the right time can increase your chance to reach out to the ‘For You’ section.

Like a circular pattern, posting on TikTok at the right times will boost user interactions. Then as long as you share quality content, more interactions result in more views. Finding the ideal time and knowing when to post on TikTok can be challenging. Keep reading to figure it out.

When Is the Best Time to Post on TikTok?

Till now we’ve grabbed your attention to say the best time to post on TikTok matters, but now we want to disclaim it! There is no fixed time for posting videos on TikTok. But why?

Posting at the right time ensures that your creative videos are seen by the largest audience possible. But the best time for you to post content on TikTok may depend on a number of factors.

For instance, while American users are sleeping, TikTok users in countries like Australia are wide awake and viewing the TikTok posts. Therefore, if your audiences are in different time zones, it can be challenging to determine the best TikTok times to post, based on their location.

Knowing that social media users frequently check their channels during break times, at the end of the day, or at night, can help you find the best time to share your posts based on their locations.

However, you should also note that different countries may have different break times. Additionally, holiday weekends may vary depending on each region. Therefore, considering all these factors, you can discover the best times to post on TikTok. 

Overall Best TikTok Time Postings

To help you determine when is the best time to post on TikTok, we’ve gathered the overall best times in the image below.

Best times to post on TikTok overall

Best Time to Post on TikTok on Sunday

According to a survey, which examined 100,000 posts on TikTok in 2024, Sunday at 4:00 PM is the best time to post on the platform. Other suitable times to post on TikTok on Sunday based on Eastern Standard Time (EST) are 7:00 AM, 8:00 AM, and 4:00 PM.

Best Time to Post on TikTok on Monday

10:00 PM is the best time to post on TikTok on Mondays, based on EST. It appears that TikTok users want to get a good start on the week at work and want to limit their time on social media on their first day of work.

At the end of the day, they check their TikTok more frequently. However, according to some websites, on Mondays TikTok users are most active at three specific times: 04:00 PM, 10:00 PM, and 12:00 PM.

Best Time to Post on TikTok on Tuesday

The best time to post on TikTok on Tuesday is at 9:00 AM. It appears that TikTok users need more entertainment before a full day of work, so they check their TikTok earlier in the morning at 9 am the most. To broaden it, the best TikTok posting times on Tuesday are 2:00 AM, 4:00 AM, and 9:00 AM.

Best Time to Post on TikTok on Wednesday

The best time to post on TikTok on the third day of the week, Wednesday, is 7:00 AM. On this day, people interact with TikTok posts even earlier than on Tuesday. Generally, Wednesday’s TikTok posting times are 7:00 AM, 8:00 AM, and 11:00 PM.

Best Time to Post on TikTok on Thursday

Thursday at 12:00 PM is the best time to post on TikTok and gain maximum engagement. Based on various experiments and analyses of different websites, this day is the best day to share your TikTok content and get the most interaction.

Thursday at 9:00 AM and 7:00 PM can also be suitable times to post your intestine contents on the platform.

Best Time to Post on TikTok on Friday

On Friday, 5:00 AM, 1:00 PM, and 3:00 PM are the ideal times to post on TikTok. However, it appears that engagement is significantly higher in the afternoon and at 3:00 PM.

Best Times to Post on TikTok on Saturday

The peak on Saturday is 11:00 am to post and gain maximum engagement on TikTok. It appears that fewer people try to get up early on this day, and early birds are in the minority. Moreover, TikTok gets pretty busy between 7 to 9 pm on this day of the week.

As you can see, we did not limit the number of times you can post on TikTok per day in order to increase engagement. You can share your content during these times and track which videos receive the most likes, views, and comments.

It assists those who have not shared many videos and do not have access to personalized analytics. After you have shared your content over a period of time, you can use TikTok Insight to gain insight into when your audience views your videos on TikTok.

Best Times to Post on TikTok by Country

If you are in one location and your target audience is in another, it is critical to know when your targeted audience is awake and most active on TikTok.

Many of your posts will be viewed during the busiest hours in a specific geography. So, if you are in China, but have large audiences in North America, you must plan and schedule content to accommodate an eleven-hour time difference.

Here are a few countries with the highest TikTok usage from various time zones. Let’s look at the best TikTok posting times for each country, every day of the week:

What is the best Time to Post on TikTok in the USA?

TikTok has a large user base in the United States. Statista reports that as of 2024, TikTok has 107.8 in the country. This number almost equals one-third of the US population.

According to the SocialPilot website, the best times to post on TikTok in the United States are as follows.

  • Monday: 6 am, 10 am,11 pm.
  • Tuesday: 2 am, 4 am, 9 pm.
  • Wednesday: 6 am, 8 am, 11 am.
  • Thursday: 9 am, 12 pm, 7 pm.
  • Friday: 5 am, 1 pm, 3 pm.
  • Saturday: 11 am, 7 pm, 9 pm.
  • Sunday: 7 am, 8 am, 4 pm.

What Times Are Best to Post on TikTok in the UK?

TikTok has surpassed Snapchat to become the third most popular social network in the United Kingdom. In 2024, there will be approximately 17 million TikTok users in the UK according to the Digimind website. The following are the best times to post on TikTok for users in the UK:

  • Monday: 6 a.m., 10 a.m., and 10 p.m.
  • Tuesday: 2 a.m., 4 a.m., and 9 a.m.
  • Wednesday: 7 a.m., 8 a.m., and 11 p.m.
  • Thursday: 9 a.m., 12 p.m., and 7 p.m.
  • Friday: 5 a.m., 1 p.m., and 3 p.m.
  • Saturday: 11 a.m., 7 p.m., and 8 p.m.
  • Sunday: 7 a.m., 8 a.m., and 4 p.m.

Best TikTok Posting Times in the Philippines (PHT)

Filipinos have contributed a variety of videos to TikTok since 2022 when there were at least 44.4 million Filipino users who were 18 years old or older. The data shows the following as the ideal TikTok posting times for this country according to the SocialPilot website.

  • Monday: 3:30 p.m., 7:30 p.m., and 7:30 a.m.
  • Tuesday: 11:30 a.m., 1:30 p.m., and 6:30 p.m.
  • Wednesday: 4:30 p.m., 5:30 p.m., and 8:30 a.m.
  • Thursday: 6:30 p.m., 9:30 p.m., and 4:30 a.m.
  • Friday: 2:30 p.m., 10:30 p.m., and 12:30 a.m.
  • Saturday: 8:30 p.m., 4:30 a.m., and 5:30 a.m.
  • Sunday: 4:30 p.m., 5:30 p.m., and 1:30 a.m.

what are the Best Times to Post on TikTok in Germany (CET)?

TikTok is one of the most popular social media platforms in Germany and around 20 million people use it daily. Pereferable timing for posting on TikTok in Germany is as followed:

  • Monday: 6 a.m., 10 a.m., and 10 p.m.
  • Tuesday: 2 a.m., 4 a.m., and 9 a.m.
  • Wednesday: 7 a.m., 8 a.m., and 11 a.m.
  • Thursday: 9 a.m., 12 p.m., and 7 p.m.
  • Friday: 5 a.m., 1 p.m., and 3 p.m.
  • Saturday: 11 a.m., 7 p.m., and 8 p.m.
  • Sunday: 7 a.m., 8 a.m., and 4 p.m.
See also  How To Go Live On TikTok? Beginner's Guide

Best Times to Post on TikTok in Australia

The number of TikTok users in Australia is increasing day by day. The following are the best TikTok posting times in Australia.

  • Monday: 6 a.m., 10 a.m., and 10 p.m.
  • Tuesday: 2 a.m., 4 a.m., and 9 a.m.
  • Wednesday: 7 a.m., 9 a.m., and 11 a.m.
  • Thursday: 9 a.m., 12 p.m., and 7 p.m.
  • Friday: 5 a.m., 1 p.m., and 3 p.m.
  • Saturday: 11 a.m., 7 p.m., and 8 p.m.
  • Sunday: 7 a.m., 9 a.m., and 4 p.m.

However, we must emphasize that there are numerous factors that influence the best time to post on TikTok, such as your audience’s gender, age, etc. So you must find the best time for posting based on your targeted audience.

Best Times to Post on TikTok by Industry

Did you know that your industry can also impact the time you should post on TikTok? For example, if you are in the education industry, your audience might not be available during school hours or late at night. Therefore, you should consider this factor when deciding on the best times to post on TikTok.

When is the Best Times for Each Industry to Post on TikTok?

Here we have listed the best times for each industry to post their content on TikTok. 

  • Restaurants: Posts about foods and restaurants may have better views Monday to Thursday, 2 to 5 pm in the afternoons.
  • Photographers: If you are a photographer, it’s better to post your content at 2 to 3 pm in the afternoon post-lunch hours.
  • Musicians: Saturday at 9 am and Sunday at 1 pm are the best time for musicians to post on TikTok. 
  • Artists: Any artistic content may have better views during lunch hours 1 to 2.30 pm and in the evenings between 7 to 9 pm.
  • Schools: As mentioned, any educational content should be posted when students use TikTok, which can be Tuesday to Thursday, from 11 am to 3 pm.
  • Dentists: Thursday to Saturday, 9 to 10 am or 4 to 5 pm are the best times for dentists to share their content for their target audience. 
  • Doctors: Monday to Friday 12 to 1 pm
  • Fashion: The most interesting type of content on social media refers to posts about fashion. The best times to share your content about fashion are Saturday and Sunday 10 pm to 7 am.
  • Gamers: 10 am to 12 pm is the best time to share your TikTok gaming tips and videos. 
  • Non-profit organizations: First half of the weekdays, from 10 AM to 2 pm are the best time for these companies to share their content. 

Tips on Finding Your Best Time to Post on TikTok

Finding your best times to post on TikTok is a crucial yet continuous process. To share achievable content, you should check your best time to post once in a while. As your profile grows and you share videos, you’ll gain a better understanding of your audience. You can also find out how much time they spend on TikTok by checking the TikTok analytics and stats. Meanwhile, you should update your information periodically.

Here are the tips to help you find the best TikTok posting time based on your current audience. 

How to find your best time to post on TikTok

Knowing how to find the best time to post on TikTok for your business will help you get started with your video-sharing strategies. This helps you especially if you’re new to TikTok. The data presented above will assist you in determining the average TikTok best times to post.

However, for a wide range of businesses, it is preferable to use some methods for determining when your audience is most active in your business. There’s also an analytics section in the TikTok app that can help you find the best time to post on TikTok.

Let’s walk through the steps so you never miss a chance to post on TikTok at the ideal time and engage your audience.

1. Switch to a Business Tik Tok Account

Prior to anything else, you must upgrade your ready TikTok account to a business or a pro one. On a TikTok business account, you can view the comprehensive profile analytics to determine when is best to post.

To convert to a business account, take the following actions:

  • Tap the three dots in the top right corner of your profile page to open the app and navigate to the ‘Manage my account’ section.
  • Click the ‘Switch to a Pro Account’ link located within the section.
  • After that, choose your business category and press ‘Done.’
  • Once all the steps have been completed, a dialogue box will greet you and welcome you to your pro account.
  • The ‘Analytics’ section of your Settings menu will now be visible.

The next step is to explore the Overview, Content, and Followers tabs in your Analytics section. To do so, click on the three dots again and select ‘Creator Tools,’ then tap on ‘Analytics,’ and your stats will be displayed.

2. Track Your Analytics

When you switch to a TikTok pro account, go back to your profile and look at the Analytics section. ‘Follower Insights’ is the most important section for you to visit. You can use this to learn more about your followers, such as demographics and gender.

Track your analytics to find your best time to post on TikTok

Also, you can determine where your audience lives in order to determine the best time to post on TikTok. You can learn a lot about your audiences across time zones by using TikTok’s analytics feature and tracking top territories.

3. Create Content and Share It on TikTok

You must start creating content and  find the best time to post on TikTok. This helps you to access and use the analytics information. Therefore, the first step is to produce original content and distribute it at various times in accordance with what was previously stated. 

Then you can use TikTok’s audience analysis feature to create a more effective plan for sharing your content at the best times to post on TikTok.

4. Collaborate with Influencers on TikTok

Your videos on TikTok will receive more views if you create content and ask other TikTokers who have larger audiences to share it on their account. You can also use TikTok affiliate marketing if you run a company or are a marketer. In this manner, you can learn more about your audience.

But keep in mind to target your audience, select an influencer to work with who is in your target area, and share your content at the most effective TikTok posting times. Want to know the easiest way to connect with TikTok influencers?

Ainfluencer: Find the Most Suitable Influencers for Free 

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You won’t need to leave the platform, nor pay any money before your negotiations are finished. Therefore, you can spend as much time as you want to find the right person for your TikTok campaigns. 

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5. Participate in Challenges

You can take advantage of TikTok trends and challenges to reach a larger audience. Try posting your videos on TikTok at the best times of day and observe which times will help you get more likes.

6. Use Hashtags

In order to reach a larger audience, using TikTok hashtags is crucial. People use hashtags to search for the content they want, so using the most pertinent hashtags will give you access to a specific audience. Remind yourself to share your content on TikTok at times when your audience is online and active.

Don’t forget to use TikTok trending hashtags to get more views on your posts. 

7. Share Older Content

If you have been active on TikTok for a long time and now have a larger audience than when you first started, you may have videos that your new TikTok followers haven’t seen. As a result, you can re-share your previous content. You can also share older content that has been seen by a large number of users and has received a lot of feedback.

8. Read the Opinions of Others

Inquiring for advice is always a good idea. If you know an influencer, you can ask them about the best times for them to share content on TikTok. There are also many influencer marketing hubs that can advise you on the best times to post on TikTok based on your niche, target region, audience, and gender.

Conclusion

Creating innovative and high-quality TikTok content is the best TikTok marketing strategy. However, if you do not know the best times to post on TikTok, you will not be able to reach a large number of people. So, by following these tips and considering the best days and times to post on TikTok, you can boost the visibility of your videos.

Considering the TikTok best posting time and your industry, you can decide when you can get more views. Accordingly, you can post your best videos or campaigns at that time to get more views or increase the possibility of your content to go viral. 

Want to create a campaign and collaborate with TikTok influencers?

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FAQ

What Is the Best Time to Post on TikTok?

You can start by using the average best times to find the time that works best for you. Here are the overall best times to share your content. To find the best times to post on TikTik, try each and every one.
Monday: 6 a.m., 10 a.m., and 10 p.m.
Tuesday: 2 a.m., 4 a.m., and 9 a.m.
Wednesday: 7 a.m., 8 a.m., and 11 p.m.
Thursday: 9 a.m., 12 p.m., and 7 p.m.
Friday: 5 a.m., 1 p.m., and 3 p.m.
Saturday: 11 a.m., 7 p.m., and 8 p.m.
Sunday: 7 a.m., 8 a.m., and 4 p.m.

How Many Times Should I Post on TikTok?

If you run a business, TikTok advises focusing on real, interesting content and posting one to four times per day. Keep a close eye on your performance until you find a posting regularity that works so that influencers and individuals can find a posting schedule that will please both the TikTok algorithm and their fans.

Is Posting Too Much on TikTok Bad?

TikTok posting times are critical for triggering the algorithm and increasing the number of views on your videos. Posting a video is more difficult than posting images, text, and so on. However, in order to stay in front of your audience, you should share videos on a daily basis. If you can create high-quality videos, you can share them up to four times per day.

Is It Bad to Post on TikTok Late at Night?

It is critical that videos are posted when people are awake and more likely to watch them. However, if you are in one region and your audience is in another time zone and awake when it is late at night in your region, you should share your videos when they are awake, regardless of whether it is late at night in your region.

How Do I Get More Views on TikTok?

First, you should create engaging content. Then, find the right time to share the content so more people can reach it. Furthermore, you should not forget using hashtags or collaborating with other TikTokers to get more views and followers. 

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Contact: Cyrus@ainfluencer.com