The Best Times To Post On TikTok In 2023

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“Punctuality is not just limited to arriving at a place at right time, it is also about taking action at right time.”― Amit Kalantri. Punctuality teaches us the value of time; it is the heart and soul of business. It also works magic when it comes to social media posting. If you use TikTok for business, your posting times are critical. So, when are the best times to post on TikTok?

Some people still believe that TikTok posting times are unimportant. But one of the most important aspects of TikTok influencer marketing strategies for growing your brand is to consider when to post on TikTok.

Many factors, such as the use of eye-catching filters and creative videos created by users, have helped TikTok become a leading social media channel and a hotbed of innovation. Now, if you want to grow your audience and boost your audience’s engagement on TikTok, you must be creative, consistent, and timely in sharing your content.

If you’re here, you’re probably curious about the best time to post on TikTok. So, it’s time to capitalize on TikTok’s engagement power. Read this piece to learn everything you need to know about time posting on this platform.

Let’s dive in.

Why do TikTok Posting Times Matter?

TikTok has become one of the leading channels for becoming famous as an influencer, brand, or individual since it entered the world of social media platforms!

Similar to knowing the best times to post on Instagram, if you want to increase your reach, engagement, and brand awareness, you should also know the best times to post on TikTok.

There are numerous variables that affect how many people reach your TikTok videos, such as the number of likes, shares, views, comments, and so on. It’s also critical that your audiences watch your video from beginning to end. Sharing quality and creative content is also important.

But how will your followers see and interact with your content if you don’t share it at the best times on TikTok? Looking at TikTok’s best times isn’t the only way to get the view. Posting on time does have an impact on reaching out to the “For You” section.

Like a circular pattern, posting on TikTok at the right times will boost user interactions. Then as long as you share quality content, more interactions result in more views.

Finding the ideal time and knowing when to post on TikTok, can be challenging. Keep reading to figure it out.

When Is the Best Time to Post on TikTok?

Till now we grab your attention to say the best time to post on TikTok matters, but now we want to disclaim it! There is no a fix time for posting videos on TikTok but why?

Absolutely, posting at the right time ensures that the most viewers possible see your creative videos. But the best time for you to post content on TikTok may depend on a number of factors.

For instance, while American users are sleeping, TikTok users in countries like the Philippines are wide awake and viewing the TikTok posts. Therefore, if your audiences are in different time zones, it can be challenging to determine the best TikTok times to post, based on their location.

Social media users also frequently check their channels during break times, at the end of the day, or at night. However, different countries may have different rest break times. Additionally, holiday weekends may vary depending on each region.

Overall Best TikTok Time Postings

To help you determine when is the best time to post on TikTok, we’ve gathered the overall best times in the image below.

Best times to post on TikTok overall
Best times to post on TikTok overall

We also categorized all the best times to post on the app by weekdays and countries, Keep reading.

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Best Time to Post on TikTok on Sunday

Sunday at 4:00 PM is the best time to post on TikTok. Other best times to post on TikTok on Sunday based on Eastern Standard Time (EST) are 7:00 AM, 8:00 AM, and 4:00 PM, according to Influencermarketinghub, which examined 100,000 posts on TikTok.

Best Time to Post on TikTok on Monday

On Mondays, 10:00 PM is the best time to post on TikTok based on EST. It appears that TikTok users want to get a good start on the week at work and want to limit their time on social media on their first day of work.

At the end of the day, they check their TikTok more frequently. However, according to some websites, on Mondays TikTok users are most active at three specific times: 6:00 AM, 10:00 AM, and 10:00 PM.

Best Time to Post on TikTok on Tuesday

The best time to post on TikTok on Tuesday is at 9:00 AM. It appears that TikTok users need more entertainment after a full day of work, so they check their TikTok earlier in the morning the next day at 9 AM and engage them as well. To broaden it, the best TikTok posting times on Tuesday are 2:00 AM, 4:00 AM, and 9:00 AM.

Best Time to Post on TikTok on Wednesday

The best time to post on TikTok on the third day of the week, Wednesday, is 7:00 AM. On this day, people interact with TikTok posts even earlier than on Tuesday, at 7 a.m. Generally, Wednesday’s TikTok posting times are 7:00 AM, 8:00 AM, and 11:00 PM.

Best Time to Post on TikTok on Thursday

Thursday at 12:00 PM is the best and highest weekday time to post on TikTok and gain maximum engagement. Based on various experiments and analyses of different websites, this day is the best day to share your TikTok content and get the most interaction.

You can also test posting times on TikTok on Thursday at 9:00 AM, 12:00 PM, and 7:00 PM to find your best time.

Best Time to Post on TikTok on Friday

On Friday, the best times to post on TikTok are 5:00 AM, 1:00 PM, and 3:00 PM. However, it appears that engagement is significantly higher in the afternoon and at 3:00 PM.

Best Times to Post on TikTok on Saturday

On Saturday, the best times to post on TikTok are 11:00 AM, 7:00 PM, and 8:00 PM. The peak on Saturday is 11:00 a.m. to post and gain maximum engagement on TikTok. It appears that fewer people try to get up early on this day, and early birds are in the minority.

As you can see, we did not limit the number of times you can post on TikTok per day in order to maximize engagement. You can share your content during these times and track which videos receive the most likes, views, and comments.

It assists those who have not shared many videos and do not have access to personalized analytics. After you have shared your content over a period of time, you can use the TikTok analytics feature to gain insight into when your audience views your videos on TikTok.

Best Times to Post on TikTok by Country

If you are in one location and your target audience is in another, it is critical to know when your targeted audience is awake and most active on TikTok. Because each audience spends a different amount of time on the platform to watch content, and this varies by country.

Much of your content will be viewed during the busiest hours in a specific geography. So, if you are in China, and have large audiences in North America, you must plan and schedule content to accommodate an eleven-hour time difference.

Here are a few countries with the highest TikTok usage from various time zones. Let’s look at the best TikTok posting times for each country, every day of the week:

Best Time to Post on TikTok in the USA

TikTok has a large user base in the United States; in fact, Statista reports that as of the second quarter of 2022, 94.1 million users downloaded the TikTok app. Additionally, according to Datareportal website, TikTok has 140.6 million active users aged 18 and above.

According to the SocialPilot website, the best times to post on TikTok in the United States are as follows.

  • Monday: 6:00 AM, 10:00 AM,11:00 PM.
  • Tuesday: 2:00 AM, 4:00 AM, 9:00 AM.
  • Wednesday: 6 am, 8 am, 11 am
  • Thursday: 9 am, 12 pm, 7 pm
  • Friday: 5 am, 1 pm, 3 pm
  • Saturday: 11 am, 7 pm, 9 pm
  • Sunday: 7 am, 8 am, 4 pm

What Times Are Best to Post on TikTok in the UK?

TikTok has surpassed Snapchat to become the third most popular social network in the United Kingdom. In 2022, there will be approximately 17,464,020 TikTok users in the UK according to the Digimind website. The following are the best times to post on TikTok for users in the UK:

  • Monday: 6 a.m., 10 a.m., and 10 p.m.
  • Tuesday: 2 a.m., 4 a.m., and 9 a.m.
  • Wednesday: 7 a.m., 8 a.m., and 11 p.m.
  • Thursday: 9 a.m., 12 p.m., and 7 p.m.
  • Friday: 5 a.m., 1 p.m., and 3 p.m.
  • Saturday: 11 a.m., 7 p.m., and 8 p.m.
  • Sunday: 7 a.m., 8 a.m., and 4 p.m.
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Best TikTok Posting Times in the Philippines (PHT)

Filipinos have contributed a variety of videos to TikTok since 2022 when there were at least 44.4 million Filipino users who were 18 years old or older. The data shows the following as the ideal TikTok posting times for this country according to the SocialPilot website.

  • Monday: 3:30 p.m., 7:30 p.m., and 7:30 a.m.
  • Tuesday: 11:30 a.m., 1:30 p.m., and 6:30 p.m.
  • Wednesday: 4:30 p.m., 5:30 p.m., and 8:30 a.m.
  • Thursday: 6:30 p.m., 9:30 p.m., and 4:30 a.m.
  • Friday: 2:30 p.m., 10:30 p.m., and 12:30 a.m.
  • Saturday: 8:30 p.m., 4:30 a.m., and 5:30 a.m.
  • Sunday: 4:30 p.m., 5:30 p.m., and 1:30 a.m.

TikTok Best Times to Post in Germany (CET)

TikTok, a popular video platform in Germany, is used by approximately 19 million people on a regular basis. However, these numbers are small in comparison to other countries, but they are growing.

  • Monday: 6 a.m., 10 a.m., and 10 p.m.
  • Tuesday: 2 a.m., 4 a.m., and 9 a.m.
  • Wednesday: 7 a.m., 8 a.m., and 11 a.m.
  • Thursday: 9 a.m., 12 p.m., and 7 p.m.
  • Friday: 5 a.m., 1 p.m., and 3 p.m.
  • Saturday: 11 a.m., 7 p.m., and 8 p.m.
  • Sunday: 7 a.m., 8 a.m., and 4 p.m.

Best Times to Post on TikTok in Australia

In 2022, there will be approximately 2,853,197 TikTok users in Australia. The number of users is expected to increase. The following are the best TikTok posting times in Australia.

  • Monday: 6 a.m., 10 a.m., and 10 p.m.
  • Tuesday: 2 a.m., 4 a.m., and 9 a.m.
  • Wednesday: 7 a.m., 9 a.m., and 11 a.m.
  • Thursday: 9 a.m., 12 p.m., and 7 p.m.
  • Friday: 5 a.m., 1 p.m., and 3 p.m.
  • Saturday: 11 a.m., 7 p.m., and 8 p.m.
  • Sunday: 7 a.m., 9 a.m., and 4 p.m.

However, we must emphasize that there are numerous factors that influence the best time to post on TikTok, such as your audience’s gender, age, and so on, so you must find the best time for you based on your targeted audience. Continue reading to learn how to determine your best TikTok posting times.

Tips on Finding Your Best Time to Post on TikTok

Finding your best times to post on TikTok is a crucial yet continuous process. To share achievable content, you should check your best time to post once in a while. As your profile grows and you share videos, you’ll gain a better understanding of your audience. You also can find out how much time they spend on TikTok, but you should update your information periodically.

How to find your best time to post on TikTok
How to find your best time to post on TikTok

Knowing how to find the best time to post on TikTok for your business will help you get started with your video-sharing strategies. This helps you especially if you’re new to TikTok. The data presented above will assist you in determining the average TikTok best times to post.

However, for a wide range of businesses, it is preferable to use some methods for determining when your audience is most active in your business. There’s also an analytics section in the TikTok app that can help you find the best time to post on TikTok.

Let’s walk through the steps so you never miss a chance to post on TikTok at the ideal time and engage your audience.

1. Switch to a Business Tik Tok Account

Prior to anything else, you must upgrade your ready TikTok account to a business or a pro one. On a TikTok business account, you can view the comprehensive profile analytics to determine when is best to post.

To convert to a business account, take the following actions:

  • Tap the three dots in the top right corner of your profile page to open the app and navigate to the ‘Manage my account’ section.
  • Click the ‘Switch to a Pro Account’ link located within the section.
  • After that, choose your business category and press ‘Done.’
  • Once all the steps have been completed, a dialogue box will greet you and welcome you to your pro account.
  • The ‘Analytics’ section of your Settings menu will now be visible.

The next step is to explore the Overview, Content, and Followers tabs in your Analytics section. To do so, click on the three dots again and select ‘Creator Tools,’ then tap on ‘Analytics,’ and your stats will be displayed.

2. Track Your Analytics

When you switch to a TikTok pro account, go back to your profile and look at the Analytics section. ‘Follower Insights’ is the most important section for you to visit. You can use this to learn more about your followers, such as demographics and gender.

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Track your analytics to find your best time to post on TikTok

Also, you can determine where your audience lives in order to determine the best time to post on TikTok. You can learn a lot about your audiences across time zones by using TikTok’s analytics feature and tracking top territories.

3. Create Content and Share It on TikTok

You must start creating content and share it on the TikTok platform. This helps you to access and use the analytics information. Therefore, the first step is to produce original content and distribute it at various times in accordance with what was previously stated.

Then you can use TikTok’s audience analysis feature to create a more effective plan for sharing your content at the best times to post on TikTok.

4. Collaborate with Influencers on TikTok

Your videos on TikTok will receive more views if you create content and want other TikTokers who have larger audiences to share it on their account. You can also use TikTok affiliate marketing if you run a company or are a marketer. In this manner, you can learn more about your audience.

But keep in mind to target your audience, select an influencer to work with who is in your target area, and share your content at the most effective TikTok posting times.

5. Participate in Challenges

You can take advantage of TikTok trends and challenges to reach a larger audience. Try posting your videos on TikTok at the best times of day and observe which times will help you get more likes.

6. Use Hashtags

In order to reach a larger audience, using TikTok hashtags is crucial. People use hashtags to search for the content they want, so using the most pertinent hashtags will give you access to a specific audience. Remind yourself to share your content on TikTok at times when your audience is online and active.

7. Share Older Content

If you have been active on TikTok for a long time and now have a larger audience than when you first started, you may have videos that your new TikTok followers haven’t seen. As a result, you can re-share your previous content. You can also share older content that has been seen by a large number of users and has received a lot of feedback.

8. Read the Opinions of Others

Inquiring for advice is always a good idea. If you know an influencer, you can ask them about the best times for them to share content on TikTok. There are also many influencer marketing hubs that can advise you on the best times to post on TikTok based on your niche, target region, audience, and gender.

Conclusion

Creating innovative and high-quality TikTok content is the best TikTok marketing strategy. However, if you do not know the best times to post on TikTok, you will not be able to reach a large number of people. So, by following these tips and considering the best days and times to post on TikTok, you can boost the visibility of your videos.

1- What Is the Best Time to Post on TikTok?

You can start by using the average best times to find the time that works best for you. Here are the overall best times to share your content. To find the best times to post on TikTik, try each and every one.
Monday: 6 a.m., 10 a.m., and 10 p.m.
Tuesday: 2 a.m., 4 a.m., and 9 a.m.
Wednesday: 7 a.m., 8 a.m., and 11 p.m.
Thursday: 9 a.m., 12 p.m., and 7 p.m.
Friday: 5 a.m., 1 p.m., and 3 p.m.
Saturday: 11 a.m., 7 p.m., and 8 p.m.
Sunday: 7 a.m., 8 a.m., and 4 p.m.

2- How Many Times Should I Post on TikTok?

If you run a business, TikTok advises focusing on real, interesting content and posting one to four times per day. Keep a close eye on your performance until you find a posting regularity that works so that influencers and individuals can find a posting schedule that will please both the TikTok algorithm and their fans.

3- Is Posting Too Much on TikTok Bad?

TikTok posting times are critical for triggering the algorithm and increasing the number of views on your videos. Posting a video is more difficult than posting images, text, and so on. However, in order to stay in front of your audience, you should share videos on a daily basis. If you can create high-quality videos, you can share them up to four times per day.

4- Is It Bad to Post on TikTok Late at Night?

It is critical that videos are posted when people are awake and more likely to watch them. However, if you are in one region and your audience is in another time zone and awake when it is late at night in your region, you should share your videos when they are awake, regardless of whether it is late at night in your region.

Fariba Mehri

Fariba is a content writer. She is delighted to be able to share informative content with audiences.