How To Create A Successful Fan Page On Instagram [2023 Update]

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Instagram has become a very popular social media platform. It is used by people of all ages and backgrounds. Some people use it to share photos of their lives, while others use it to follow their favorite celebrities.

One of the latest trends is creating fan pages on Instagram for celebrities or brands. Creating an Instagram fan page is a great way to show your admiration and a fun way to connect with other brand or celebrity fans and increase brand awareness

These pages are filled with pictures and videos of the celebrity, as well as fan art and comments from other fans. Some celebrities have even started to follow their own fan pages.

In this article, you’ll learn how to start a fan page on Instagram step by step.

What Are Fan Pages Good For?

Instagram is one of the biggest social media platforms, with approximately 1 billion monthly active base users. Fan pages on Instagram also comprise a large number of these users.

People use fan pages to share their love and endorsement for a certain celebrity or otherwise a renowned influencer. You could utilize a fan page to create useful trivia content or promote merchandise related to a celebrity, promoting your own business as well. They can also be used to gather feedback from customers and to promote special offers.

By creating a fan page and growing it rapidly on Instagram and other social media, you get the opportunity to influence lots of other dedicated fans. You have an instant common interest: the celebrity or brand you’re both endorsing.

7 Steps To Create A Fan Page On Instagram

Many popular fan pages on Instagram also partner up with the associated celebrity, work on spectacular projects, and introduce new lines of products. 

Others simply share fun facts, gossip, trivia, or news about the target celebrity.

Here’s how to make your own Instagram fan page for your desired celebrity or brand.

1. Determine your fan page’s subject matter

Before you can create an IG fan page, you should find your fan page idea and determine what your fan page is going to be all about. Common examples include:

  • A celebrity or influencer
  • A topic (e.g., a type of animal)
  • A belief (e.g., a religious or philosophical party)
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If you’re planning on sharing photos and media on your page, it’s recommended to gather a few photos, videos, edits, etc., to populate the account before you sign up. Also, consider what filter or effect you want to use across your content and have it ready.

Now, the first thing you evidently need to do is download Instagram from the iOS App Store or Google Play Store. As soon as you open up the app, it brings you to the sign-in / sign-up page, where you can log in to your existing account or create a new one. In this case, we’re looking to initiate a fan account, so go ahead and tap “Sign Up.”

You can sign up with Facebook, Google, phone number, and email. It’s generally considered safer to make your account standalone so that it isn’t connected to any other service so that if the security of your associated login account were compromised, it wouldn’t breach your Instagram account’s security.

Better safe than sorry, right?

IG fan page

2. Download an appropriate profile picture

If you already don’t have a profile picture available for your fan page, download an appropriate picture for your avatar. A good portrait of that celebrity will suffice if you’re endorsing a celebrity. Choose an appropriate picture of what that ideology represents for your fan account ideas, concepts, and religious/philosophical movements. A political party’s logo associated with that belief would be an adequate example.

3. Fill out the information fields

Hooray! You have just made your Instagram fan page public. But your work isn’t done here yet. Head over to the profile tab and tap settings from the right-hand menu. You should be able to access your profile settings and information within that area. There are many fields and information to be filled in.

Make the text in the “Name” column a reference to what your fan account is about. In your biography or “bio,” for short, try to be as concisely clear as possible, explaining what your fan account endorses and what it does. You don’t have to design a neat-looking bio immediately; for now, write something that your fandom relates to. You can always change this part later.

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fan pages on Instagram profile

4. Switch to a business profile (optional)

You can skip this step if you don’t deem it fit, but we highly recommend switching to a business profile. A business profile could help you easily track your account status, follower activity, marketing information, influence, and other various insights you will definitely find useful when promoting your fanbase. It’s all free, offered by Instagram itself, and there is no catch.

5. Post your first content

After setting up everything, you’re eventually ready to make your first post public on your fan page on Instagram. It’s always a good idea to start with a friendly introduction and a brief explanation of your page’s purpose.

Choose a proper image or video, usually a main photo of the subject matter and an appropriate caption. Tag the main account of the celebrity or the organization you’re supporting in the post using the “Tag” button. 

Before posting the content, skip two spaces down from your typed caption. That’s where you will write your hashtags.

Using hashtags is crucial if you want to be discovered by your fandom and other fan pages on Instagram. All hashtags should be directly related to your fandom. For instance, if I’m running a Lady Gaga fan account, I would write the hashtags “#LadyGaga #LittleMonster #JustDance #ARTPOP #Chromatica” and so on.

Sometimes, other accounts share the hashtags in the comments section instead of the captions. This makes your post look a bit neater and finding hashtags easier. You could, however, opt to include the hashtags in the post captions instead.

6. Reach out

Congrats! You’ve made your first post. That’s where things get a bit trickier.

You’d ideally want your account to be seen. You could achieve this by following other fan accounts, liking their photos, commenting on their posts, and being an active member of your fan community.

You will notice if you click on one of the related hashtags in your posts, you are led to a place where you can browse all posts with the same tag. You’re automatically brought to the “Top” tab, where you can first see the most influential posts with the same hashtag. Try finding your target fan pages on Instagram using this method and the “Discover” tab.

Now that you’ve found some accounts with the same interests follow them and start interacting with them. You’ll notice some of them start to follow back and interact reciprocally. This lets the other page’s followers see your profile in their suggested accounts list and start following you.

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You shouldn’t follow back every account that follows you, though, if you’re looking to keep your follower-to-following ratio high enough for an influencer profile. There isn’t a protocol to this, but you generally wouldn’t want to follow back personal profiles and individual people. Still, you’d ideally want to follow back as many fan accounts and influencers related to your cause as possible.

7. Don’t solicit for followers/likes

While prevailing in fan communities and micro influencer profiles, it’s generally not a brilliant idea to comment “follow for follow” and “like for like” on other fan accounts’ posts since it makes you look desperate for followers and likes, which is definitely not something you’d want. 

Things to remember:

  • Do not forget to post regularly. Post consistently at least once daily to achieve consistent results.
  • Only post content relevant to your fandom. People who follow a fan account for a certain cause wouldn’t expect to see unrelated content by that account.
  • Be an active follower. Like and comment on the posts in your feed posted by other related fan accounts. Try not to be identified as what is called a “ghost follower.”
  • Do not self-promote. You are better than that.
  • If you have opted to switch to a business profile, check your stats and follower activity regularly.
  • Use hashtags regularly.


We hope this instructive guideline for making a fan page on Instagram helps you as your fan page grows. It could be intimidating initially, but once you get the hang of the basics, it’s easy to handle the rest.

Do Insta fan pages earn money?

Yes, Instagram fan pages can earn money. For brands, it’s a great way to get more exposure, and for individuals, it’s a way to make some extra cash. There are a few ways to monetize your page, but the most common is through sponsored posts. This means that you agree to post about a certain product or service in return for money. You can also make money by selling ad space on your page or by becoming an affiliate for a brand.

How can I create a fan page?

1- Determine your fan page’s subject matter
2- Download an appropriate profile picture
3- Fill out the information field
4- Switch to a business profile
5- Post your first content
6- Reach out
7- Don’t solicit for like and followers