How to create a successful fan page on Instagram?

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Ready to make a fan page on Instagram to endorse your favorite celebrity or influencer? Here are 6 things you need to know before you start to make sure you handle your account properly and make it expand rapidly.

What are fan pages good for?

Instagram is one of the biggest social media platforms today, with approximately 1 billion active base users every month. Fanpages also comprise a large number of these users. People use fan pages to share their love and endorsement for a certain celebrity or otherwise a renowned influencer. You could utilize a fan page to create useful trivia content or promote merchandise related to a celebrity, promoting your own business as well.

By creating a fan page and growing it rapidly on Instagram and other social media, you get the opportunity to influence lots of other dedicated fans you have an instant common interest with: the celebrity you’re both endorsing.

How do I make a fan page on Instagram?

Many popular fan pages also partner up with the associated celebrity and work on spectacular projects and introduce new lines of products. Others simply share fun facts, gossip, trivia, or news about the target celebrity.

Here’s how to make your own fan page for your desired celebrity.

hashtag fanpage on Instagram

Steps to create a fan page on Instagram

1# Determine your fan page’s subject matter.

Before you can create a fan page, you should determine what your fan page is going to be all about. Common examples include:

  • A celebrity or renowned public figure
  • A topic (e.g., a type of animal)
  • A belief (e.g., a religious or philosophical party)

If you’re planning on sharing photos and media on your page, it’s recommended to gather a few photos, videos, edits, etc., to populate the account before you sign up. Also, consider what filter or effect you want to use across your content and have it ready.

Now, the first thing you evidently need to do is download Instagram from the iOS App Store or Google Play Store. As soon as you open up the app, it brings you to the sign-in / sign-up page, where you can log in to your existing account or create a new one. In this case, we’re looking to initiate a fan account, so go ahead and tap “Sign Up.”

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You have the option of signing up with Facebook, Google, phone number, and email. It’s generally considered safer to make your account standalone so that it isn’t connected to any other service so that if the security of your associated login account were compromised, it wouldn’t breach your Instagram account’s security.

Better safe than sorry, right?

IG fan page

2# Download an appropriate profile picture.

If you already don’t have a profile picture available for your fan page, download an appropriate picture for your avatar. If you’re endorsing a celebrity, a good portrait of that celebrity will suffice. For ideas, concepts, and religious/philosophical movements, choose an appropriate picture of what that ideology represents. A logo of a political party associated with that belief would be an adequate example.

3# Fill out the information fields.

Hooray! You have just made your Instagram fan account public. But your work isn’t done here yet. Head over to the profile tab (the small circle containing your minimized profile picture on the bottom right) and tap settings from the right-hand menu. You should be able to access your profile settings and information within that area. There are many fields and information to be filled in.

Make the text in the “Name” column a reference to what your fan account is about. In your biography or “bio” for short, try to be as concisely clear as possible, explaining what your fan account endorses and what it does. You don’t have to design a neat-looking bio right away; for now, write something that your fandom relates to. You can always change this part later.

4# Switch to a business profile (optional).

You can skip this step if you don’t deem it fit, but I would highly recommend switching to a business profile. A business profile could help you easily track your account status, follower activity, marketing information, influence, and other various insights you will definitely find useful when promoting your fanbase. It’s all free, offered by Instagram itself, and there is no catch.

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5# Post your first content.

After setting up everything, you’re eventually ready to make your first post public on your fan account. It’s always a good idea to start with a friendly introduction and a brief explanation of your page’s purpose.

Choose a proper image, usually a main photo of the subject matter, and an appropriate caption. Tag the main account of the celebrity or the organization you’re supporting in the photo using the “Tag” button (usually a circular button representing a person’s silhouette on the bottom-right corner of the photo).

Now, before you post the content, skip two spaces down from your typed caption. That’s where you will write your hashtags.

Using hashtags is crucial if you want to be discovered by your fandom and other fan accounts. All hashtags should be directly related to your fandom. For instance, if I’m running a Lady Gaga fan account, I would write the hashtags “#LadyGaga #LittleMonster #JustDance #ARTPOP #Chromatica” and so on.

Sometimes, you see other accounts sharing the hashtags in the comments section instead of the captions. This makes your post look a little neater and finding the hashtags a bit easier. You could, however, opt to include the hashtags in the post captions instead.

Reach out

Congrats! You’ve made your first post. That’s where things get a bit trickier.

You’d ideally want your account to be seen. You could achieve this by following other fan accounts, liking their photos, commenting on their posts, and being an active member of your fan community.

You will notice if you click on one of the related hashtags in your posts, you are lead to a place where you can browse all posts with the same tag. You’re automatically brought to the “Top” tab, where you can see the most influential posts with the same hashtag first. Try finding your target fan accounts using this method and the “Discover” tab.

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Now that you’ve found some accounts with the same interests follow them and start interacting with them. You’ll notice some of them start to follow back and interact reciprocally. This allows the other page’s followers to see your profile in their suggested accounts list and start following you.

You shouldn’t follow back every account that follows you, though, if you’re looking to keep your follower-to-following ratio high enough for an influencer profile. There isn’t a protocol to this, but you generally wouldn’t want to follow back personal profiles and individual people. Still, you’d ideally want to follow back as many fan accounts and influencers related to your cause as possible.

Don’t solicit for followers/likes

While prevailing in fan communities and micro-influencer profiles, it’s generally not a smart idea to comment “follow for follow” and “like for like” on other fan accounts’ posts since it makes you look desperate for followers and likes, which is definitely not something you’d want, I promise you that.

Things to remember:

  • Do not forget to post regularly. Post consistently at least once a day to achieve consistent results (I would personally recommend more).
  • Only post content relevant to your fandom. People who follow a fan account for a certain cause wouldn’t expect to see unrelated content by that account.
  • Be an active follower. Like and comment on the posts in your feed posted by other related fan accounts. Try not to be identified as what is called a “ghost follower.”
  • Do not self-promote. You are better than that.
  • If you have opted to switch for a business profile, check your stats and follower activity regularly.
  • Use hashtags regularly.

We hope this instructive guideline to making an Instagram fan account helps you as your fan page grows. It could be intimidating initially, but once you get the hang of the basics, it’s easy to handle the rest.

Good luck!