Which Social Media Platform Pays The Most? The Best Guide for Content Creators in 2024

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Have you ever wondered which social media platform pays the most for content creators? Social media has evolved into a permanent job for many of its users. Influencers strive to earn money through advertising, brand partnerships, and affiliate marketing, using each platform’s unique opportunities for income generation.

In this article, we’ll explore and compare the earning potential of popular social media platforms such as YouTube, Instagram, TikTok, Facebook, and others. By understanding each platform’s payout structures, monetization options, and audience engagement metrics, you’ll gain insights into which social media platform pays the most and how creators can optimize their strategies to maximize earnings. 

Follow along as we analyze social media monetization to determine which platform pays influencers the most.

Which Social Media Platform Pays The Most: Platform Reviews

Social media platforms have become one of the most effective ways to generate income in today’s digital landscape. Anyone who engages with viewers on social media has the potential to earn money. The critical concern for this community is identifying which social media platform pays the most money. 

Social media platforms such as Instagram, TikTok, Facebook, and YouTube are profitable for earning money. Creating content on these platforms not only allows you to generate income but also provides a fun and enjoyable experience. Keep reading to find out which social media platform pays the most money.

Which Social Media Platform Pays The Most
Which Social Media Platform Pays The Most

1. YouTube

Before diving into which social media platforms pay the most, let’s first understand the basics of each platform. Let’s start with YouTube, discussing how you can make money as a content creator and how payments work.

YouTube is a well-established online platform where users can watch and share videos. It enables individuals and businesses to upload, view, and share a variety of content, including music videos, tutorials, vlogs, entertainment clips, educational videos, and more. Users can engage by liking, commenting, and subscribing to the channels they want. Additionally, YouTube provides opportunities for creators to earn money in different ways, including: 

  • Prepare Compelling Content: Make appealing videos like tutorials, vlogs, educational content, or product reviews.
  • Join a Partnership Program: When your channel reaches 1,000 subscribers and 4,000 watch hours in the last 12 months, you can apply for the YouTube Partner Program.
  • Brand Deals and Sponsorship: Collaborate with brands to promote their products or services in your videos for sponsorship opportunities.
  • Audience Engagement: Engage with viewers through comments, live streams, and social media to build a supportive community that helps grow your channel.
  • Affiliate Marketing: Feature products or services in your videos with affiliate links in the description. Earn commissions from sales made through these links.
  • Ad Revenue: You make money from ads shown on your videos. The amount earned per view (CPM) varies based on video content, viewer demographics, and advertiser demand.
  • Turn on Monetization: Once you’re in the YouTube Partner Program, you can turn on YouTube shorts monetization to display ads on your videos.
  • Consistency: Consistently upload videos to build your audience and increase watch time, boosting your earnings.

But how much does YouTube really pay a content creator per video? Is it enough for people to leave their jobs and become full-time creators on YouTube? Some might believe partnering with brands is the best way to earn money on YouTube. However, YouTube itself pays content creators based on their videos and views.

How Much Does YouTube Pay a Creator?

YouTube offers various ways for creators to monetize their content through the YouTube Partner Program, including ad revenue, channel memberships, and Super Chats during live streams. On YouTube, creators usually make about $18 for every 1,000 times people see ads on their videos. This means they earn around $3 to $5 for every 1,000 views their videos get. Keep in mind that longer videos on YouTube generally earn more money.

2. Instagram

While YouTube pays directly to its content creators, making money on Instagram as an influencer works differently. Instagram is a social media platform with over 1 billion users who share photos and short videos with their followers. 

As a social media app that pays you, Instagram is well-known for its focus on visual content. It provides monetization opportunities through brand partnerships, affiliate marketing, and IGTV ads. What you post and repost on Instagram directly impacts your earning ability. Here are some ways to make money on Instagram:

ways to make money on Instagram
ways to make money on Instagram
  • Affiliate Marketing: Promote products with affiliate links and earn a commission for each sale.
  • Sell Products or Services: Create a business account on Instagram and sell products directly using Instagram Shopping or Stories.
  • Provide Online Courses: Share your expertise through online courses, workshops, or consulting services in your niche.

How Much Does Instagram Pay a Creator?

Although Instagram doesn’t pay-per-view or followers, it offers numerous opportunities for influencers to earn money on the platform. Whether you’re trying to make money as a micro-influencer or a mega-influencer, once you reach a thousand followers, you can start collaborating with brands.

As we mentioned earlier, you don’t have to be a big influencer when starting brand collaborations. Many small brands are willing to work with micro-influencers because they are more affordable than mega-influencers.

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Through collaborations with brands and other methods we’ve mentioned, you can earn a substantial income. As a micro-influencer, you may receive $500 per post, totaling $50,000 annually. For more prominent influencers, earnings can triple. Some mega influencers earn up to one million dollars annually and sometimes even monthly. It’s no wonder people leave their jobs to become full-time content creators.

3. TikTok

Which platform pays more, TikTok or YouTube? Influencers often consider this when deciding whether to focus on YouTube or TikTok. Before discussing how TikTok pays creators and what creators can do to get paid, let’s explore some background information about this platform.

TikTok is a popular social media platform that pays content creators. It is a palace where users create and share short videos, typically ranging from 15 seconds to 3 minutes. It’s known for its creative and entertaining content, featuring music, dance challenges, lip-syncing, comedy, tutorials, and more.

TikTok allows users to create and edit videos directly in the app with effects, filters, and music. The TikTok algorithm recommends content based on user interests, helping videos reach a wider audience, get more views, and potentially go viral.

Are you curious about how to make money on TikTok? Here are some tips to do so.

How to Make Money on TikTok
How to Make Money on TikTok
  • Team Up with Brands: Collaborate with brands through influencer marketing strategies to promote products and earn based on engagement.
  • Go Live: Use live streaming on TikTok to interact with viewers and convert virtual gifts into real money.
  • Affiliate Marketing: Earn commissions through affiliate marketing by promoting products with affiliate links.
  • Use TikTok Creator Fund: Join the TikTok Creator Fund, which pays creators based on video views and engagement.
  • Provide Services: Offer services like art, music, or fitness lessons and consultations to monetize your expertise.
  • Grow your followers: Focus on growing your following to attract more brand deals and monetization opportunities.

How Much Does TikTok Pay a Creator?

Unlike Instagram, TikTok directly pays influencers through its Creator Fund. The TikTok Creator Fund is a program designed to support content creators financially. Qualified creators can earn money based on their video performance, receiving payments based on video views and engagement metrics. The Creator Fund payment varies, typically from 2 to 4 cents per 1,000 views. To join the TikTok Creator Fund, creators must meet specific standards set by TikTok.

  1. The creators must be at least 18 years old.
  2. You should have at least 1,000 followers.
  3. Achieve the necessary number of video views.
  4. Follow TikTok’s rules and guidelines.

4. Facebook

In the 90s, people first embraced social media with Facebook, which has since become one of the world’s largest platforms. Founded in 2004 by Mark Zuckerberg and his college roommates, Facebook allows users to create personal profiles, connect with friends and family, and share content like photos, videos, and status updates.

Like other platforms, Facebook offers its users the chance to earn income. You can make money on Facebook through these methods. However, you should know that Facebook isn’t the highest-paying social media platform.

  • Facebook Marketing: Sell products directly through a Facebook Shop or Marketplace.
  • Affiliate Marketing: Promote affiliate links and earn commissions for sales referrals.
  • Sponsored posts: Partner with brands to promote their products or services through posts.
  • Facebook ads: Create targeted ad campaigns using Facebook Ads Manager to earn Ad revenue.
  • Monetizing Your Page: Use programs like Facebook Brand Collabs Manager or ad breaks in videos to earn money.
  • Provide a Service: Offer consulting, coaching, or freelance work services.
  • Establish Campaigns: Launch crowdfunding campaigns for projects or causes.
  • Sell and Create Content: Sell digital content like e-books, courses, or downloads directly to your audience.

How Much Does Facebook Pay a Creator?

It might be surprising to learn that Facebook isn’t the best option for making a living. With platforms like Instagram and YouTube available, fewer people are turning to Facebook. Earnings on Facebook can vary based on video views and engagement. The platform provides different ways to monetize content, such as ad breaks in videos and fan subscriptions.

Which Social Media Platform Pays The Most?

It’s finally time to get a clear answer on which social media platform pays the most. According to research, TikTok holds the first place for earning money, followed by Instagram and YouTube, with Facebook coming in last. However, there’s never a definitive answer to this question. You might be a fantastic content creator but chose the wrong platform. Remember, even if a platform pays the most, you’ll still need to make money. Trying another platform might be a better option for you.

How to Make Money Through Social Media Platforms

Now that you know the platforms for making money, you might be wondering how to start taking action on these platforms. One thing you can do is collaborate with small businesses, brands, and other influencers to feature your account. But how can you find yourself a brand or an influencer?

Ainfluencer offers a free marketplace for influencers of all sizes, providing diverse opportunities with thousands of sponsored content possibilities across various categories. You can target collaborations with leading brands that align with your audience and communicate seamlessly with brands using our messaging tool. Our supportive team is dedicated to assisting you every step of the way.

To start making money, sign up on Ainfluencer!


Deciding which social media platform pays the most is complex and constantly changing. TikTok is currently leading in earning potential, followed by Instagram and YouTube, but this can shift over time. When deciding where to earn money online, think beyond just money. Consider how engaged your audience is, if your content suits the platform, and its potential for long-term growth. 


1. What Is The Best Social Media Platform to Make Money?

Different social media platforms have specific features and audiences, so choosing one that matches your content and target market is important. TikTok, Instagram, and YouTube are currently leading platforms for earning money. 

2. Which Social Media Is Most Profitable?

Facebook and Instagram, the two primary pillars of Meta Platforms, generate the highest revenue.


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