TikTok Influencers For Shopify Stores- How To Find Them In 2023

With over 1 billion active monthly users, TikTok has quickly become one of the top social media platforms. As a result, it is now a useful tool for companies trying to expand their customer base and boost revenue. Many progressive Shopify store owners are already boosting brand awareness and connecting with a highly engaged audience by teaming up with the right TikTok influencers.

In this article, we’ll reveal some of the greatest steps these merchants take to find the best TikTok influencers for their Shopify stores and let you replicate that for yourself as well.

7 steps you should take to find the best TikTok influencers

1- Identify your target audience 

Before you start looking for influencers, it’s important to have a clear understanding of your target audience. Consider factors such as demographics, interests, and purchasing habits. 

This will help you first and foremost find influencers who align with your brand’s values and speak to your target audience.

2- Use influencer marketing platforms

Influencer marketing platforms like Ainfluencer can help you intelligently find the best influencers on TikTok based on demographics, location, and other criteria. 

These platforms also provide data on the influencer’s reach, engagement, and audience demographics, which can help you evaluate their potential impact on your brand.

One of the best influencer marketplaces is Ainfluencer. As a middleman, this marketplace facilitates communication and collaboration between brands and influencers.

It is packed with lots of useful features and AI-powered search engine that allows you to filter TikTok and Instagram influencers based on location, hashtags, category, gender, language, number of followers, etc.

Give Ainfluencer a try

1- Utilize TikTok’s For You page 

TikTok’s For You page can help you discover influencers in your niche or industry by searching for keywords or topics related to your brand. 

This page shows the most popular and trending content, and you can use it to identify influencers who are relevant to your brand and have a large following and engagement.

2- Check your competitors

Look at the accounts your competitors are following and see if there are any influencers in your industry that they are engaging with. This can be a good way to find influencers who are already familiar with your niche or industry.

3- Look for micro influencers

Micro influencers are TikTok users with a smaller following, but they tend to have a higher engagement rate and can be more affordable for businesses. 

They can also be more relatable to your target audience, as they have a smaller following, but it is more targeted and engaged. Try to use influencer marketing platforms that are focused on connecting micro influencers with brands and businesses such as eCommerce stores.

4- Check TikTok’s suggested accounts 

TikTok’s suggested accounts can help you find influencers who have similar interests or have a similar following to your brand.

5- Use Google search

You can use Google search to find TikTok influencers by searching for keywords related to your niche or industry, along with terms like “TikTok influencer” or “TikTok blogger”.

When you find influencers that match your target audience, it’s important to evaluate their content and engagement rate to ensure that they align with your brand’s values and message before reaching out. 

It’s also important to check their authenticity and the authenticity of their followers. Remember that TikTok is a platform that is always changing and influencers may have different reach and engagement in the future. It’s important to keep track of your influencer’s performance and adjust your strategy accordingly. Some free influencer marketplaces or platforms help you streamline all of these data so not only you can search for these influencers but also you can see their audience. 

Advantages of working with TikTok Influencers for Shopify merchants

1- Increased traffic

Using TikTok influencers to promote your Shopify store can boost traffic and revenue.

2- Engagement

Working with influencers on the platform can increase engagement for your brand because TikTok’s algorithm prioritizes content that earns engagement.

3- Creativity

TikTok’s format allows for experimentation and innovation which can lead to unique and interesting content for your brand.

4- Reach

Influencers on TikTok have a sizable and active fan base, enabling businesses to reach a larger audience than with traditional advertising methods.

5- Increased Visibility

Being present on the quickly expanding TikTok platform can help your brand awareness and visibility.

6- Younger audience

The majority of TikTok’s user base is from the younger generation, making it a great way to connect with them.

7- Targeted audience

You can connect with a more relevant and targeted audience by collaborating with influencers who share the same values as your business and its target market.

8- Cost-effective

TikTok influencer marketing can be more affordable than traditional advertising, especially for small businesses.

9- Niche expertise

Numerous influencers are experts in their niche that can offer their followers information and knowledge that will assist the brand get the reputation.

10- Authenticity

Influencers have established a relationship of trust with their fans, therefore their endorsement of a product or service is probably more powerful than a traditional advertisement.

Disadvantages of working with TikTok Influencers for Shopify merchants

1- Influencer fraud

Businesses may find it challenging to identify real influencers because some influencers purchase fake followers or engagement to artificially increase their numbers.

2- Difficulty in measuring success

It can be difficult to measure the success of a TikTok influencer marketing campaign, in contrast to traditional advertising.

3- Dependence on influencer

It could be an issue if an influencer leaves or their following declines in case a brand depends too much on them.

4- Lack of control

Inconsistencies or a lack of alignment with the brand’s message may result from businesses’ limited ability to manage the content influencers produce and promote.

5- Uncertainty of the platform

TikTok is a relatively new platform and its future is questionable. It is subject to policy changes and potential bans in certain countries.

6- High cost for some influencers

Some well-known influencers can demand high payments for a single post, which may not be possible for small businesses or those on a limited budget.

7- Limited e-commerce integration

Due to the limited e-commerce integration TikTok currently provides, it may be challenging for businesses to link directly to their products or services from the platform.

8- Limited analytics

TikTok’s targeting options are limited compared to other platforms like Facebook and Instagram.

9- Limited audience targeting

Due to the current limitations of TikTok’s analytics, it is challenging for businesses to track the success of their campaigns.

10- Limited demographics

TikTok’s user base is primarily composed of younger generations, therefore it might not be the greatest choice for companies looking to market to older demographics.

What niches of Shopify are more relevant to TikTok Influencers?

There are several niches of Shopify stores that may be more relevant to TikTok influencers:

1- Fashion and beauty: Since TikTok is a visual platform, fashion and beauty brands can succeed there. Influencers can market outfits, accessories, and beauty products by showing off their style, including their outfits and makeup.

2- Food and cooking: Many influencers enjoy experimenting with recipes and cooking methods, and TikTok is home to a vast variety of food and cooking content. This can be a really effective approach to advertising kitchen appliances, cookware, and food products.

3- Fitness and wellness: Due to the large number of influencers who specialize in posting about health and wellbeing, TikTok is a wonderful platform for advertising fitness and wellness items. Influencers can market supplements, exercise equipment, and healthy food products by showcasing their training routines and eating habits.

4- Home decor and DIY: As there are numerous influencers that specialize in house remodeling, decoration, and DIY projects, TikTok is a wonderful platform for promoting home decor and DIY products. These influencers can share their DIY projects and home improvement tutorials, which can be a terrific way to advertise home furnishings and DIY supplies.

5- Travel and outdoor: Due to the large number of influencers that specialize in content related to travel and outdoor activities, TikTok is a perfect platform for advertising travel and outdoor-related items. Influencers can share their travel and outdoor experiences, which is a fantastic method to advertise travel gear, outdoor equipment, and adventure tourism.

6- Technology and Gadgets: TikTok can be a fantastic platform for showcasing technology and gadgets in a fun and interesting way. Influencers may demonstrate the features and capabilities of the newest technology, as well as how to apply it to real-life scenarios.

The audience and content of TikTok are both diverse, therefore influencer marketing on the platform can be relevant to any niche as long as the product or service can be promoted in an interesting and unique way.

How fashion and beauty stores on Shopify should work with TikTok Influencers?

Fashion and beauty products and stores on Shopify can work with TikTok influencers in several ways:

1. Product reviews and unboxing: Influencers can showcase and review your products, either in a traditional “unboxing” format or by incorporating them into their daily outfits and beauty routines. This can help to give potential customers a better idea of what the product looks like and how it can be used.
2. Giveaways and contests: Influencers can host giveaways or contests on their TikTok accounts, encouraging their followers to enter by following your brand and tagging friends. This can help to increase your brand’s visibility and drive engagement.
3. Collaborations: Influencers can collaborate with your brand to create exclusive content, such as a limited-edition collection or a special event. This can help to create a sense of exclusivity and drive sales.
4. Educational content: Influencers can create educational content such as makeup tutorials, fashion tips, skincare routine, and more. This can help your customers to understand how to use your products correctly and how to make the most of them.
5. Use of hashtags and challenges: Influencers can use relevant hashtags and participate in challenges that are related to your products or brand. This can help to increase your brand’s visibility and drive engagement.
6. Use of product links: Influencers can include product links in their TikTok bios or include them in their videos, making it easy for their followers to purchase your products.
7. Influencer created content: Influencers can create their own content that showcases your product in an engaging and creative way, this can increase the authenticity of the promotion and can help to increase the conversion rate.

How Food and Cooking stores on Shopify should work with TikTok Influencers?

Food and cooking stores on Shopify can work with TikTok influencers in several ways:

1. Product reviews and demonstrations: Influencers can showcase and review your products, either by using them in their cooking tutorials or by incorporating them into their recipes. This can help to give potential customers a better idea of how the product can be used and what the end results look like.
2. Recipe creation: Influencers can create unique recipes using your products, which can help to showcase the versatility of your products and how they can be used in different ways.
3. Collaborations: Influencers can collaborate with your brand to create exclusive content, such as a limited-edition product or a special event. This can help to create a sense of exclusivity and drive sales.
4. Use of challenges and hashtags: Influencers can participate in challenges and use relevant hashtags that are related to your products or brand. This can help to increase your brand’s visibility and drive engagement.
5. Use of product links: Influencers can include product links in their TikTok bios or include them in their videos, making it easy for their followers to purchase your products.
6. Influencer created content: Influencers can create their own content that showcases your product in an engaging and creative way, this can increase the authenticity of the promotion and can help to increase the conversion rate.
7. Giveaways and contests: Influencers can host giveaways or contests on their TikTok accounts, encouraging their followers to enter by following your brand and tagging friends. This can help to increase your brand’s visibility and drive engagement.

What are the best ways for  Fitness eCommerce to work with TikTok Influencers?

Fitness eCommerce stores can work with TikTok influencers in several ways:

1. Product reviews and demonstrations: Influencers can showcase and review your products, by using them in their workout routines or by incorporating them into their fitness tips and tutorials. This can help to give potential customers a better idea of how the product can be used and what the end results look like.
2. Workout challenges and tutorials: Influencers can create workout challenges and tutorials using your products, which can help to showcase the versatility of your products and how they can be used in different ways.
3. Collaborations: Influencers can collaborate with your brand to create exclusive content, such as a limited-edition product or a special event. This can help to create a sense of exclusivity and drive sales.
4. Use of challenges and hashtags: Influencers can participate in challenges and use relevant hashtags that are related to your products or brand. This can help to increase your brand’s visibility and drive engagement.
5. Use of product links: Influencers can include product links in their TikTok bios or include them in their videos, making it easy for their followers to purchase your products.
6. Influencer created content: Influencers can create their own content that showcases your product in an engaging and creative way, this can increase the authenticity of the promotion and can help to increase the conversion rate.
7. Giveaways and contests: Influencers can host giveaways or contests on

Comparison chart between TikTok vs SnapChat Influencer marketing

Here is a comparison chart between TikTok and Snapchat influencer marketing:

TikTok Influencer Marketing	Snapchat Influencer Marketing
Large, engaged audience	Smaller, highly engaged audience
Visual-based platform with short videos	Visual-based platform with short videos and live streaming options
Younger user demographic	Younger user demographic
Strong focus on creative content and trends	Strong focus on real-time content and behind-the-scenes access
Cost-effective compared to traditional advertising	Can be more expensive than traditional advertising
Limited e-commerce integration	Limited e-commerce integration
Limited targeting options	Limited targeting options
Limited analytics	Limited analytics
Limited demographics	Limited demographics

It’s important to note that both TikTok and Snapchat are relatively new platforms, and their audiences and features are constantly evolving. Additionally, it’s also important to consider the target audience and the nature of the product/service before choosing between TikTok and Snapchat for influencer marketing.

Comparison chart between TikTok vs Instagram Influencer marketing

Here is a comparison chart between TikTok and Instagram influencer marketing:

TikTok Influencer Marketing	Instagram Influencer Marketing
Large, engaged audience	Large, engaged audience
Visual-based platform with short videos	Visual-based platform with both short and long-form videos, photos, and stories
Younger user demographic	Wide range of user demographic
Strong focus on creative content and trends	Strong focus on lifestyle, fashion, beauty, and travel content
Cost-effective compared to traditional advertising	Can be more expensive than traditional advertising
Limited e-commerce integration	Strong e-commerce integration with features like Instagram shopping and IGTV
Limited targeting options	Advanced targeting options
Limited analytics	Advanced analytics and tracking options
Limited demographics	Wide range of demographics

It’s important to note that both TikTok and Instagram are popular platforms, and their audiences and features are constantly evolving. Additionally, it’s also important to consider the target audience and the nature of the product/service before choosing between TikTok and Instagram for influencer marketing.

Comparison chart between TikTok vs Youtube Influencer marketing

Here is a comparison chart between TikTok and YouTube influencer marketing:

TikTok Influencer Marketing	YouTube Influencer Marketing
Large, engaged audience	Large, engaged audience
Visual-based platform with short videos	Visual-based platform with long-form videos and live streaming options
Younger user demographic	Wide range of a user demographic
Strong focus on creative content and trends	Strong focus on niche-specific content, tutorials, and vlogs
Cost-effective compared to traditional advertising	Can vary in cost depending on the size and engagement of the influencer
Limited e-commerce integration	Strong e-commerce integration with features like YouTube’s channel memberships, sponsorships and product links
Limited targeting options	Advanced targeting options
Limited analytics	Advanced analytics and tracking options
Limited demographics	Wide range of demographics

It’s important to note that both TikTok and YouTube are popular platforms, and their audiences and features are constantly evolving. Additionally, it’s also important to consider the target audience and the nature of the product/service before choosing between TikTok and YouTube for influencer marketing.

Comparison chart between TikTok vs Pinterest Influencer marketing

Here is a comparison chart between TikTok and Pinterest influencer marketing:

TikTok Influencer Marketing	Pinterest Influencer Marketing
Large, engaged audience	Large, engaged audience
Visual-based platform with short videos	Visual-based platform with primarily static images and infographics
Younger user demographic	Wide range of a user demographic, but skews towards females
Strong focus on creative content and trends	Strong focus on lifestyle, fashion, beauty, food, home decor, and DIY
Cost-effective compared to traditional advertising	Can be more cost effective than traditional advertising
Limited e-commerce integration	Strong e-commerce integration with features like buyable pins
Limited targeting options	Advanced targeting options
Limited analytics	Advanced analytics and tracking options
Limited demographics	Wide range of demographics

It’s important to note that both TikTok and Pinterest are popular platforms, and their audiences and features are constantly evolving. Additionally, it’s also important to consider the target audience and the nature of the product/service before choosing between TikTok and Pinterest for influencer marketing.

Conclusion

In conclusion, finding influencers for Shopify Stores can be a great way to quickly grow your store’s presence and increase sales. When using TikTok, it’s important to have a clear goal in mind and use the right tools to help you find the perfect influencers for your store. Use the search filters provided, review profiles carefully, and create a detailed brief to ensure that both parties are on the same page.