Let us begin our article with one important fact: 75% of the applications are downloaded just once before being removed. However, TikTok has ‘cracked the code’ because 90% of users use the app regularly. One of the reasons for such extensive use of this particular social media is the successful TikTok influencer marketing strategy of accounts that excel.
Short-form video content is the only focus of the social media site TikTok. Something similar to Vine, but much, much bigger. Musical.ly, a website where you could make entertaining films of yourself lip-syncing to your favorite song, was where it all began in 2014. ByteDance Ltd. acquired them in 2017 when TikTok was created.
In contrast to Vine, which had a 7-second time limit, TikTok now allows users to upload movies that are no longer than 10 minutes long, while the typical length is between 21 and 34 seconds. On TikTok, shorter is typically preferable.
Although the moment you think about TikTok, you might picture funny dances and memes, there is actually a lot more to the app. There are sizable creator communities for almost anything you can imagine. Consumers use TikTok to develop new talents, get ideas for a subsequent project, or simply pass the time during their commute to work. Influencers naturally rushed to this novel platform.
Yet how did TikTok become so popular? How do campaigns using influencer marketing strategies operate on this social media? At any point, influencer marketing platforms can aid you in finding influencers. Is it worthwhile to include it as part of your TikTok influencer marketing strategy? If so, what is the manner in which you can do it successfully?
Stay tranquil. We will go over all the information you require regarding managing efforts for the TikTok influencer marketing strategy in this comprehensive tutorial. So, make yourself a cup of coffee, relax, or save this page and return later whenever you have a little more time. You may quickly jump to the information you need by using our convenient table of contents to find where you left off.
So, What Made TikTok What It Today Is
Let us begin by discussing how TikTok became the entertainment behemoth it is now.
These days, video in short form is THE format; TikTok popularized this phenomenon. In actuality, 73% of users say they want to watch short videos to learn more about a good or service. The younger generation adores TikTok to the hilt, and when you contrast it with other platforms like Instagram, you see a lot more informal, authentic stuff with less polish. Although polished videos can still be successful, TikTokers prefer sincerity, realism, and authenticity.
TikTok also places a lot of emphasis on using an algorithm to deliver content rather than based on who we follow, and this is how the TikTok algorithm works. Your ‘For You’ tab, which contains fresh movies that the algorithm has selected particularly for you, is the first something you are greeted with when you start the app. And if you have been using TikTok for any period of time, you will be aware of how adept it is at determining your interests. This algorithm-first strategy means that rather than who you follow, what you like more heavily influences what you see next.
Cracking TikTok’s Algorithm
Performing well on TikTok depends on your ability to comprehend the algorithm and build your TikTok influencer marketing strategy accordingly. In the end, it is what decides the extent to which your content is successful or unsuccessful.
Here are the key elements that the algorithm considers for each user:
● the clips with which they converse,
● Videos watched until the end,
● videos liked and preferred,
● shared videos,
● followed accounts,
● content produced,
● creators hid,
● clips flagged ‘not interested’.
Additionally, it considers the video content that you interact with: video captions, hashtags, sounds, effects, and trending topics.
For instance, TikTok may show you additional clips with similar sounds and effects if you enjoy watching videos with such elements. In order to stay on the trend wave, a clever TikTok influencer marketing strategy may be to incorporate those popular effects and sounds into your own videos.
TikTok also leverages your device and location to deliver geotargeted content, which is beneficial if you have material that is particular to a particular region.
TikTok DOES NOT consider the following factors when determining whether it will show up a video or not:
● how many subscribers the video maker has,
● how well-liked are the video maker’s earlier clips.
This implies that each TikTok you post gives you a new opportunity to go viral, which is another major lure of TikTok. While having a large number of followers will increase the number of people who see your work, it is not a guarantee owing to the ability to access follower-only stuff. TikTok most highly values the caliber of your material.
Successful TikTok content typically consists of one (or more) of the following:
● it is amusing,
● it motivates,
● it instructs.
Furthermore, 78.9% of TikTok users, as reported by DataReportal, use the app primarily to locate amusing or interesting material.
In that regard, TikTok acts as more of a platform for entertainment like YouTube and less of a social media one. It is an equation for popularity because the short-form video is insanely popular and has the extra bonus that any video might instantly go viral.
How to Get on the ‘For You’ Page
Speaking of virality, the ‘For You’ page is where TikTok works its magic. Users will almost always stumble onto your material here. Similar to Facebook’s feed or Instagram’s ‘Explore’, the ‘For You’ section is a way to discover fresh material created by other users. The distinction is that you it exposes to new stuff rather than watching what friends of yours are doing right now to join.
There are implied hacks that will put you on the ‘For You’ page, but there is not a single, foolproof way to do it. This is due to the fact that each ‘For You’ is totally unique to each user!
What is the most effective technique to attract people to see your content? Produce material that is top-notch, timely, fashionable, and catchy. Similar to how Google is constantly enhancing its search engine algorithm, TikTok has accomplished a tremendous job of making sure that you cannot just use some techniques to chew your way to virality.
Basically, TikTok promotes videos that real individuals enjoy watching. Making such vids, perhaps? Obviously, it is easier said than done, but this advice will assist.
That is a brief overview of TikTok. Let us continue by talking about the advantages of establishing an account for your business on TikTok along with how to create a powerful TikTok influencer marketing strategy.
Having a TikTok Brand
The majority of marketers have not yet figured out how to succeed on TikTok despite the platform’s one billion subscribers. But since it is going to be the most widely used social networking app in 2023, it is worthwhile to try to break the coding; 47 minutes per day, or 23.5 hours a month, are spent using TikTok by Android users.
Brands may find the site scary because the typical TikToker does not connect with highly polished content. The best videos are informal and raw, which many brands mistake for being unprofessional. But you can still achieve your commercial objectives while maintaining the professionalism of your material. All you need is a TikTok influencer marketing strategy and an understanding of your goals for TikTok.
So, let us talk about how to build a strong brand on TikTok!
#1 Going Right for the Sale Will Not Fly on TikTok
Commercial objectives are possible, but on TikTok, aiming straight for monetary gain will not work. Keep in mind that TikTok users value honesty and authenticity (thus the popularity of the TikTok influencer marketing strategy).
For your very own business page, increasing brand awareness and building will probably be the main advantages. It is far simpler to gain widespread brand exposure there than, say, on Instagram because every post you create has a likelihood of going viral.
On TikTok, though, you may also create a community. Remember those TV programs or VIP events that provided us with unparalleled access to the lives of celebrities or other people? You can achieve that as well by forgoing polished content in favor of less solemn material that demonstrates how things truly are at your company.
Additionally, there is a chance to increase sales. You can leverage TikTok’s numerous advertising options, for instance, to draw visitors to your e-commerce page. TikTok is a great way to advertise, especially if you are targeting the younger demographic.
Benefits of TikTok Business Account
You will want a Business account if you plan to conduct any business on TikTok. You get a variety of extra benefits from this, including:
● Post analytics – Though it is possible to view your post performance via third-party analytics, why not obtain the data directly from the source?
● Directly on your TikTok profile, add a URL to your website (building of which for the very first time can be assisted by tried and tested free website builders providing marketing tools, blogging tools, as well as hundreds of free templates ).
● As the primary point of contact, include an email.
● Plan out posts in advance.
● Get more than half a million royalty-free tracks with the Commercial Music Library.
● Get tips and tricks from Business Creative Hub to improve your TikTok performance.
What is displayed under the analytics tab?
● Overview – Hashtag views, likes, comments, shares, and profile views for videos.
● Trending videos, total watch time, views, comments, and shares – comments, in one word.
● Followers – Breakdown by gender and location, follower activity, related videos, and sounds that are well-liked by your audience.
● Livestream – Number of viewers, uptime, and new subscribers.
These statistics demonstrate the influence TikTok has on your brand.
With your Business account, you can also spot trends and keep up with the times. You may include those into your material and continue to be relevant because you have insight into what different videos, effects, and sounds your audience finds appealing.
Who exactly is who on TikTok, then (we will mention only some of the big players)?
● Del Monte: They have a ton of wonderful, unique recipes on their TikTok that are easy to use and prepare.
● NBA: They keep things straightforward by interacting with their fan base through laid-back material and behind-the-scenes looks.
● Tise: They are a fantastic illustration of how to effectively employ original sound.
● Lumene: To demonstrate how their products function on every type of skin, they compile content from a broad spectrum of creators. That is the influencer marketing power; let us move on to that now!
How to Track Down the Top TikTok Influencers
There are a ton of producers and influencers on TikTok who can assist you in spreading the word about your company to new audiences. Among the best aspects of TikTok is that average rates of interaction are significantly higher within the music-focused network, in fact, they are roughly 18% higher when contrasted with Instagram, for instance.
So, how can you begin with the TikTok influencer marketing strategy?
Objectives and Audience Research
It is crucial to consider the objectives you want to accomplish and to conduct audience research before you start looking for creators. TikTok may not yet be the perfect channel for you since its audience is largely the younger demographic.
Therefore, before you start, be sure to check out what others have to say about you on TikTok. How? Well, all you have to do is use TikTok yourself! Look for the name of your company using a hashtag or the search bar to see if anyone has previously written about it.
When you locate the content, read the comments along with checking the engagement to evaluate how well it did. To determine whether there is a high need for branding in your industry, you can also look for producers who work in that field or utilize items from rival companies.
Developing a Campaign
Begin with your campaign outline if you have decided that you want to give TikTok a try. A successful campaign depends on having a plan in place before you start!
A TikTok campaign is identical to one that is run on whatever other social media platform. There are a few peculiarities, though, that you should be aware of right away. The most obvious one, for instance, is that it exclusively permits videos. Although users can include still images in a video, it is best to conceptualize in terms of the short-form video first.
The second is that sound is an important aspect of TikTok and you should take it into account before you compose your brief. Such is the significance of sound that entire campaigns have been known to center on a single note.
Additionally, constantly keep in mind that people use TikTok for entertainment, to get inspiration, or to learn something new. Be sure to keep it in mind and think about how one or more of those objectives may be met with your content.
Next, decide what number of influencers you will need for your TikTok influencer marketing strategy on what you hope to accomplish. On TikTok, long-term collaborations can be helpful, but given the ‘For You’ section is the primary method of content discovery, having various influencers endorse your product is more effective.
Users will see more of your product-showcasing videos in the future if they like or comment on them, increasing their exposure. Additionally, TikTok has much greater engagement rates than other platforms like Instagram because of how immersive it is.
When you have a plan in mind, it is time to identify the top influencers to work on it.
Find the Most Outstanding Influencers for the Task
Do you still recall checking TikTok to see what others were saying about you? If you have a specialized specialty, that can be a terrific approach for discovering potential influencers.
The system does not favor makers of repeated trendy videos, yet an influencer who produces more than one popular video has demonstrated their ability to succeed again despite this. So be on the lookout for familiar faces.
Sincerely, using TikTok personally and following content that is relevant to your brand is a great TikTok influencer marketing strategy. As you browse over your ‘For You’ section, you will probably come across prospective influencers.
TikTok Creator Marketplace
The TikTok Creator Marketplace (TTCM) is where you may go if you truly need to discover a lot of influencers. You can search for and view the metrics of creators who have been verified by TikTok on the TTCM.
Be aware that there have recently been some price differences between what is published and what is actually available. This might be something that was corrected at the time this was written.
The TTCM also has a distinct set of benefits and drawbacks.
Pros of the TTCM:
● Simple search options allow you to target your search to identify the top potential creators.
● Accurate information—it stands to reason that TikTok would have accurate information on its own creators!
● Creators are screened; TikTok only works with those that have a successful history on the platform.
Cons of the TTCM:
● Pricing is just the initial cost, which is not always a good standard.
● You can’t contact the creators outright, and you have to handle the arrangement process on your own.
● The search is beneficial, but you nevertheless need to dig to discover the gems because there is no creator matching.
In essence, it is a self-service platform for influencer marketing. The primary advantage is that it can deliver data directly from TikTok, but selecting the relevant influencers and managing the campaign are all your responsibility.
Should you be using a managed service influencer marketing platform instead of TTCM?
Whether you decide to go with TTCM or a managed platform depends on the data you actually require (you can always collect data from the influencers following the campaign and observe the impact on your own channels) and the amount of time you have to manage contacts, contracts, the campaign itself, and payments. Not because managed platforms lack data; nevertheless, TikTok’s APIs are less accessible than Meta’s, making obtaining the same level of data from other sources more challenging.
How do you calculate your ROI when your campaign is over?
That is contingent upon the objectives of your campaign, we suppose. You can accomplish the following objectives on TikTok:
● Awareness: A rise in followers or page views, whether for your business or your goods, is unmistakable evidence that people are considering what it is that you are able to offer. Additionally, you can gauge website traffic volumes.
● Engagement: What occurs following the campaign? Increases in social media activity, likes, comments, or additional signals may indicate that your campaign had an effect on individuals.
● Conversions: Your influencers can persuade their audience to take your desired action, whether it be signups or sales.
Let us stay on conversions: How can you measure direct conversions? Well, using discount codes is one way. Each influencer receives a unique discount code, and you track how many sales were generated by each code. You can also use UTM links to monitor website traffic and user behavior from influencer campaigns.
Are you overwhelmed with information? Well, as you can see, a successful influencer campaign requires much planning.
Using Sound on TikTok
Is sound relevant on TikTok? Yes. Otherwise, why would we create a blog post regarding it and devote a whole section to it?
On TikTok, the sound is key. In fact, 88% of consumers claim that the TikTok experience depends heavily on sound. This reinforces TikTok’s position as more of an entertainment platform than a social media one. Thinking soundly first is necessary whether you are organizing an influencer campaign or developing content. We go into more detail about the many methods for using sound in TikTok in our article, nevertheless, for now, let us stick to the fundamentals.
Now, prior to going off and starting to create an incredible campaign based on TikTok’s most recent trending song, you should be aware that you cannot use the music if you do not have the appropriate licensing. You are allowed to use the most recent chart-topper or popular beat on your individual TikTok account. However, when you decide to produce branded content, your options are constrained.
Before a few years ago, TikTok was very tolerant of businesses and music, but that has since changed. The Commercial Music Library, which includes a wide variety of royalty-free music, is now the only place where users can use brand music. Regrettably, this music infrequently, if ever, contains the most recent tune driving TikTokers into a frenzy.
Keep in mind that influencers advocating your product or service are also part of branded content! Therefore, any influencers creating content for you must use the Commercial Music Library.
Well, how about making your own sound if the Commercial Music Library does not do it for you?
It can be challenging to develop your unique sound, yet a great sound may assist your business in reaching new viral heights. TikTok has taken great effort to ensure that the original creator would be appropriately credited because sound is such an important aspect of the app. When you choose a song, a page displaying all TikToks created with that sound will open, with the first rendition (yours) at the top.
You can also select an appellation and describe the sound so that you can include your brand name there. your followers can also produce a sound for you if you choose. However, if you choose to incorporate noises into your video, you must be cautious of any potential legal ramifications. Before publishing your TikTok using someone else’s sound, ensure that you hold all the necessary permissions.
You have been patient, Now let us put everything together and create a checklist for becoming a TikTok sensation!
How to Become a Hit, i.e. Viral on TikTok
On TikTok, becoming viral seems simple, right? NOOOT! Sadly, it is simpler to say than done. However, this guide is an excellent starting point!
You should be aware by now that TikTok’s algorithm favors engaging content. Although the idea is straightforward, what precisely makes the content interesting? After all, yesterday’s fashion is today’s snoozer. Understanding the algorithm is the only way to boost your probability of going viral, though. So, let us briefly review the algorithm.
TikTok relies on informal, less polished material that oozes genuineness as opposed to other sites like Facebook or Instagram. More so than how many followers you have or how many videos you have posted, it also highly incentivizes metrics and interactions like video completions. Therefore, it is crucial that viewers love your material.
Users typically use TikTok for three purposes: inspiration, education, or enjoyment. So, consider how you might make your film inspiring, instructional, or an amalgam of all three.
Additionally, mentioning the existence of your product is not educational. On TikTok, commercial material can be successful, but you will get much greater results if you market your product creatively rather than just explaining to us what it actually is.
And if you are having trouble being creative, consider what people are currently viewing on TikTok. Your account may or may not have access to trending noises, but what about filming techniques, special effects, or hashtags? Participating in current events might demonstrate to fellow TikTok users that your brand is knowledgeable.
Tips to Go Viral on TikTok
So, let us go through some different advice you may take to become a TikTok sensation!
● Concentrate on a certain area. Focus on creating content that resonates inside your niche rather than trying to appeal to everyone. You might not become popular on a global scale, but you might get popular there!
● Employ hashtags. Make sure you are aware of the hashtags that your target market employs in their own TikToks and follows.
● Make the initial seconds matter. TikTok rewards users for finishing videos, so draw in viewers and motivate them to do so.
● Have a compelling CTA. Get the most out of it once you have their attention! The distinction between a decent and fantastic film can be found in the obvious and compelling CTA at the conclusion.
● Keep an eye out for trends. While you are not allowed to employ popular sounds, keep in mind that TikTok’s algorithm will give preference to videos with popular effects. This may be an excellent way to follow trends.
● Take part in the TikTok universe! You can let others know you are proactive and willing to engage by liking other videos and leaving comments on both other videos and your own. That makes your brand account authentic rather than commercial.
● Post when it is appropriate. Utilize TikTok’s knowledge about the peak times of your audience’s activity to promote your TikToks to as many people as you can.
● Rewatchable content should be produced. Even though it might sound counterintuitive, ending your video right when things are going well can greatly increase engagement. For instance, if you have a lot of material, do not worry too much about making sure they read it all. If they want to, they will pause or go back. Yet if they do not, perhaps they are not your target market. When viewers finish or replay videos, the system notices and encourages those videos accordingly.
Although it is never certain, using these guidelines and recommended TikTok influencer marketing strategy will increase your chances of going viral on the platform.
TikTok Advertising (No Details!)
Finally, TikTok allows you to run ads in addition to your own original organic content. There are a lot of individuals to reach with one billion active users! (Of course, we advise confirming if your target demographic is there. Older generations don’t tend to use TikTok as often as they do Facebook or Instagram.)
What sort of advertisements can you run on TikTok, then? You can either run different kinds of ads on your own or collaborate with TikTok for stronger ads. But, this requires a whole new blog. We will only skim the outermost layer for now.
It is crucial to emphasize that you may work with a creative to conduct an influencer campaign and then reuse that material as an advertisement, all while using their account name, specifically through ‘Spark Ads’. In this case, you are given the finest of each of the worlds: you receive fantastic awareness from your influencer campaign, and once you discover which material connected most with your audience, you can invest in those videos and obtain even more visibility and interaction.
Additionally, it is worthwhile since ‘Spark Ads’ outperforms all other ad formats in TikTok’s portfolio, with 24% more completions and 142% higher interaction.
What a lengthy blog, you must be saying right now. Congratulations on finishing the entire piece!
TikTok has altered how we consume media, particularly among younger generations. It serves as the model for short-form video, a rapidly expanding content type. TikTok is worth watching even if you do not intend to use it, as trends that originate there can spread swiftly to other social networking sites.
Hopefully, you now have a better grasp of who uses TikTok, how to launch a TikTok influencer marketing strategy on the site, and how TikTok may be incorporated into your very own social media strategy.