How to Sell Art on Instagram [Detailed Guide]

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Instagram has become one of the best social networks for artists.

It helps artists make a strong relationship with their audience around the world.

But there are some tips and tricks each artist should have in mind to understand how to sell art on Instagram and make money through this powerful platform.

So if you are an artist and want to sell your art on Instagram, keep reading the rest of the article to learn these tips and tricks.

How to advertise your artwork on Instagram

The best way to advertise your art on Instagram these days is Influencer marketing. You can register for free on the Ainfluencer marketplace and access the massive Influencers in just one place.

You can contact your niche Influencer to promote your art to their loyal followers. Now you reach your goal, get audiences and improve selling your art on Instagram at the same time.

There’s another way to make money from your artist’s Instagram account. When your following becomes large enough, companies might be willing to pay you to promote their products in your posts.

In this case, you can sign up on Ainfluencer as an Influencer and collaborate with numerous brands.

Essential tips on how to sell art on Instagram 2021

Instagram is a platform that inspires creativity, but that can make it difficult for artists to stand out. now you may ask how can I sell my art on Instagram?

Here are some strategies for selling art on Instagram:

High-quality images

If you are careful about your work quality, you should apply the same to your Instagram photos.

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Your Instagram account shows your creativity and professionalism.

Gloomy and dark images do not show much creativity. They only indicate that you do not have enough skill in design.

For taking photographs of your art, a clean background and natural lighting are often necessary.

Create a personal brand

Try to make your brand and style to your account.

With the specific style and brand of your artwork, your followers know you and your art.

Whether you use a particular filter, hashtag, language, etc., find and stick to a style that represents you and your art so that your target customers are poised to buy.

From the feedback from fans, it can be seen that he is considered an extraordinary artist, and thus many benefits will be included.

With branding images, unlimited opportunities will arise.

Produce creative content

When your audience gets excited about your work, they will follow you.

Share your work, and encourage others to follow you. Then you’ll notice an increase in sales and profits, and additional opportunities will show up.

When you curate creative content, your material should always be genuine. The best way to emotionally engage your audience is to focus on topics you feel strongly about and channel that emotion. When you show your followers how excited you are for what you post, they can become interested in why you are so emotional about it and want to find out why.

Write engaging captions

Post captions allow you to express your brand’s personality in ways that a photo can’t do alone. You can share stories, tell jokes, and personify your business by speaking directly to your followers. You might accomplish this with a video, but that means your followers have to watch the video. 

Even someone quickly scrolling through their feed can skim a caption!

Captions also give you the ability to interact with your audience. You can ask questions, spark debates, and offer chances to win prizes if people like and follow your page.

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Consider the below tips when you are writing a caption:

  • Keep the critical information first.
  • Tell a story about your brand.
  • Consider the structure of your captions.
  • Ask questions to encourage engagement.
  • Use emojis to show your personality.
  • Include relevant hashtags.
  • Use @mentions to increase reach.
  • Always include a call to action.

Choose the right hashtags

Hashtags make your posts recognizable to people looking for art like yours. They are among the best and most effective ways to build your audience and sell your art on Instagram.

Which hashtags are better?

  • Use the search option on Instagram. After typing keywords related to your art, other related and popular hashtags will appear in the search field.
  • Find artists who have a lot of followers and can do well with hashtags. Examine their hashtags and find out what they need.
  • Make a list of the best hashtags from different posts. Make sure the hashtags are relevant to your images.
  • Finally, check what percentage of your followers have found you through hashtags.

Once you find and use the right hashtags, you will see an increase in followers.

Complete the bio section

The bio part, even if it contains a few words, is essential. With a brief and captivating description, there’s a better chance people will notice your Instagram account.

Also, remember this is the only section of your page where followers can click on a link.

If the link leads your followers to a content-rich website, they will be inspired to learn more about what you have to offer. This means that they are more likely to consider buying your art.

Post regularly

As a rule of thumb, you will achieve the best results by posting once or twice a week.

But you should know that the number of posts will not matter as long as you do this regularly.

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By having a posting schedule, you continually remind your audience of your activity.

Get in touch with your followers

Instagram is a social networking app. Through your activity and interactions, you are forming an abstract relationship with other users. Among them, artists and influencers are the ones that may be inclined to share your artwork with their followers.

In other words, if people like your artwork, they’re likely to share it. A natural outcome of this is that it drives more people to your account. Any of them could be potential customers of your works.

So be sure to answer direct messages and write meaningful replies to comments. Start a conversation with your audience and engage with them. You can also get an Instagram chatbot that can react to stories of your subscribers that mention your brand.


Whether you’re a fledgling artist or a prominent one, Instagram is a valuable asset for taking your artworks global. The platform’s emphasis is on visual graphics. Which is a huge advantage for artists! Anyway, the main tools you use as an artist to showcase your works are videos and images. This is why Instagram is the best spot for you to grow.

The success logic of this platform is easy to grasp. It all comes down to that one simple fact. The more Instagram followers you get, the greater your odds of growing your art sales. This means that you should focus on building up a reputation and attract new people on Instagram.

For this to be accomplished, go ahead and experiment with some of the tips and tricks we discussed in this article. We guarantee that if you do any of them right, you’ll achieve tremendous results, and your art career will flourish.

Please share us your experiences, can you sell art on Instagram?