It has been a long time that artists have realized how to sell art on Instagram, which is by captivating a large audience to showcase their art. The platform has over 1 billion monthly users. It is the best alternative to the independent gallery system for artists. But before starting their activity, artists should understand the platform itself first.
Understanding how Instagram works gives artists both the chance to sell their art and take on an art dealer’s role while bypassing the old gallery system.
This article presents artists who favorably use Instagram as a marketing tool. These top-selling artists on Instagram receive a great deal of attention from the online community for their artworks while attracting a significant following on Instagram.
Our List of the Top-selling Artists on Instagram:
Jens Stark, 176k followers
Jen Stark won the Visual and Media Artist award in Los Angeles.
Stark was born in Florida, and she’s interested in imagining visual systems to mimic evolution, sacred geometries, topographies, plant growth, and fractals. Her artworks focus on using paint, metal, wood, and also paper.
What also makes Stark’s artworks appealing is her use of vivid colors, designs, and models, resulting in cloud-like, molecular, and organic structures that depict the natural world.
Stark has over 176,000 followers on Instagram.
She also cooperates with several other art influencers, and they mention each other in some of their posts. This further helps her to attract more followers on Instagram.
Stark studied at the Maryland Institute College of Art, graduating in 2005. Since then, Stark has held exhibitions globally, with major shows in New York, Los Angeles, Miami, Chicago, Thailand, and Canada. Her famous artwork is in the Smithsonian American Art Museum collections, the West Collection, Crystal Bridges Museum of American Art, the Museum of Art Fort Lauderdale, and MOCA Miami.
En Iwamura, 74k followers
En Iwamura is a Japanese artist and famous for his acrylic and ceramic arts. Iwamura’s ceramic figures are nothing but quirky personalities influenced by Japanese Manga. He studied arts in the US and also worked in the global sculpture market. Also, Iwamura believes in the philosophy that a Manga-like ceramic figure has the potential of being regarded as a universal language. He has over 70,000 followers on Instagram, where he shares his art. Over time, his followers have appreciated Iwamura for showcasing images of his ceramic productions and the process involved in creating them.
Andrea Soos, 85k followers
Another top-selling artist on Instagram is Andrea Soos, who is famous for her creative combination of the gestural application of color, patterning, and mark-making to create playful abstractions.
What’s interesting about her is that Soos’ art practice involves an intuitive, discreetly creative use of brushstrokes in her works. Moreover, song lyrics and music inspire her paintings. Soos’s audience easily connects to the entry points of her visual paintings. Her +84k follower count on Instagram acknowledges her paintings as authentic and stunningly impressive.
Soos regularly posts images of her work on Instagram accompanied by relevant hashtags and mentions. Andrea Soos is currently based in Victoria, British Columbia.
Julia S. Powell 142k followers
Powell, who has over 140,000 followers, is a prime example of how Instagram as an online gallery can benefit an artist’s career to present and sell art productions.
She spends about 15 minutes of her day on her Instagram account, uploading one to three posts. She uses hashtags and communicates with other artists and followers to guarantee her artworks are noticed, as Instagram is her main sales program. When she created her Instagram account in 2016, Powell spent an hour per day on these activities. However, due to her loyal and established following, she can scale back on her time on Instagram.
Alexa Meade 237k followers
Alexa Meade (@alexameadeart), who has more than 230,000 followers, says she started using Instagram to present her self-invented painting method. She converts three-dimensional points into two-dimensional paintings. After her work quickly went viral through the blog Kottke.org, Meade gained many chances to make more investments in her work. Thus far, she has displayed her artworks at some art institutions, such as Saatchi Gallery’s “The Art of Giving” exhibition; the “Camera-Ready Color” show at the Smithsonian National Portrait Gallery in 2012; and at Sotheby’s New York’s “The Art of VR” show. Most recently, Meade’s art was emphasized prominently in singer Ariana Grande’s music video for her song “God is a woman.”
Dan Lam 344k followers
Dan Lam (@sopopomo), an American artist with more than 340,000 followers on Instagram, keeps to a more “organic” sharing strategy rather than a structured one. This means uploading a photograph of her work once it is completed and doing it regularly.
In 2020, Lam displayed her gallery, Fort Works Art, in Dallas to support more autonomy over the sales process.
Afterward, she re-exhibited her previous gallery by including “well-established collectors,” who can buy with more consistency. Currently, Lam meets with galleries to decide which dealers she believes will best represent her work.