Top 10 Instagram Clothing Brands You Need To Check This Year

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After the 2020 pandemic, many people decided to buy their needs online, and this habit stayed with them. Today, we can see many Instagram clothing brands that use Instagram as the main part of their marketing to increase their customers and sales. 

Now, you can easily grab your phone, search for their name, and explore their different products while relaxing. If you want to know how these companies started their clothing brand on Instagram and increased their customers, checking these famous names and their strategies can be helpful. 

10 Best Instagram Clothing Brands To Follow

Instagram is among the best platforms for different brands to increase their customers. If you are thinking about marketing your business, check these small clothing brands on Instagram that took advantage of this platform and now have millions of followers. 

1. Madewell

Jean lovers are familiar with this brand for its vintage jeans made with the finest fabrics. Madewell is one of the oldest Instagram clothing brands popular among all generations. This company was one of the first brands that focused on expanding their range of sizes so everyone could use them. 

Other than vintage jeans, Madewell produces a wide range of items of clothing (sweaters, Tees, Tops&Shirts, Skirts, Sorts, SwimSuits, etc), Shoes (Boots, Flats, Sneakers,…), and Accessories (Jewelry, bags, hats, sunglasses, etc). With over 1.5M followers, Madewell is one of the most popular Instagram clothing brands around the world. 

2. Telfar

Despite being a luxury brand and using high-quality materials, Teflar is one of the affordable Instagram clothing brands that became famous. Most people know this brand for its bags, which are almost always sold out due to their great pricing. Telfar Clemens, who designed his first shopping bag in 2014, is the fashion designer behind this brand.

He was inspired by known brands, such as Vivienne Westwood, Jean Paul Gaultier, Calvin Klein, and Polo Ralph Lauren. In 2022, Beyonce mentioned this brand in her song ‘Summer Renaissance,’ which brought lots of attention to this company and made it one of the best Instagram clothing brands.

3. Girlfriend Collective

For female fitness models and gym lover girls, Girlfriend is one of the best Instagram fitness clothing brands you must check out. Girlfriend Gym clothing brand produces almost everything you need for your workout, including leggings, sports bras, sweats and joggers, bodysuits, etc.

Their focus on sustainability makes Girlfriend one of the Instagram clothing brands. Their packaging is 100% recycled and recyclable; their water bottles are made from Polyethylene Terephthalate, which is 100% recyclable. 

4. Nike

The popularity of Nike shoes is not hidden from anyone. Nike is now one of the most popular Instagram clothing brands, with over 300M followers. We all know the background of this brand, but let’s take a quick look at its history. Bill Bowerman and Phil Knight launched this company in 1974, taking its name from the Greek goddess of victory. 

What makes Nike one of the best clothing brands to collaborate with on Instagram is the different influencer campaigns they host. Some of their best marketing campaigns are:

  • Find Your Greatness (2012)
  • Unlimited You (2016)
  • Camp Next Level (2020)
  • Seen It All, 50th Anniversary (2022)

5. Kate Spade

Mostly known for beautiful handbags, the Kate Spade brand is full of luxury items that every girl needs. It started as one of the small clothing brands on Instagram, but now it has over 3M followers. 

Besides showing their latest products, Kate Spade’s content team shares tips to style their items. You can also see lots of user-generated content created by their customers on their Instagram clothing brands’ feed. 

6. Eileen Fisher

For casual and elegant girlies, Eileen Fisher is one of the Christian clothing brands on Instagram you need to check. Their sustainable designs are made with the highest-quality fabrics, making them popular. This brand showcases its latest design on its page with the help of its models. 


Established in 2000 in London, ASOS is a British online fashion and cosmetic retailer with over 850 Instagram clothing brands. ASOS was one of the first companies to use social media marketing by running campaigns on Facebook and email marketing in 2009.  

In 2017, they started focusing on Instagram and TikTok and ran effective campaigns such as ‘#AsSeenOnMe’ with the help of British models such as Agnes Pimentel, Amanda Asker, Maddie Seisay, etc. As one of the well-known Instagram ad clothing brands, ASOS has 14.8M followers on this platform. 

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8. Aime Leon Dor

Even though this company is counted as a new name, Aime Leon Dor has proven to be one of the best clothing brands to collab with on Instagram. Aime Leon Dor is a fashion and lifestyle brand founded by Teddy Santis in 2014. 

This company invested in marketing by collaborating with known men’s Instagram clothing brands such as Puma in 2015. Today, they have over 1.1M followers on Instagram and work with different male fashion influencers on their page. 

9. Carhartt WIP

One of the oldest companies on our list of Instagram clothing brands is Carhartt WIP. This American Apparel company was established in 1889 by Hamilton Carhartt to produce heavy-duty working clothes such as coveralls, dungarees, fire-resistant clothing, etc.

On their Instagram page with over 1.3M followers, you can discover over 2000 beautiful photographs of people wearing their work clothes. 

10. The Row

One of the names we can regularly see in New York fashion weeks is The Row. This luxury American fashion brand was founded by Mary-Kate and Ashley Olsen in 2006. Although they started as one of the small clothing brands on Instagram, Today, they have over 2.2M followers on this platform. 

The Row produces a line of clothing, footwear, handbags, and accessories with unique designs. What makes The Row one of the popular Instagram clothing brands is sharing their design inspirations on their feed. 

How To Collaborate With Instagram Clothing Brands?

While working with the mentioned Instagram clothing brands might be challenging for new beginners, Social media offers different opportunities to earn money as an influencer. Fashion and clothing brands regularly seek micro and macro influencers to collaborate with. 

These collaborations are two-sided wins; brands can reach their target audience and grow their customers, and influencers can monetize their content. However, many influencers have difficulties finding brands willing to work with them. That’s why Ainfluencer comes with a solution. 

Ainfluencer – The Best Tool To Collaborate With Instagram Clothing Brands

Ainfluencer is a free and end-to-end influencer marketing platform that connects brands and influencers in a safe marketplace. Influencers can sign up on this platform for free, create their influencer profile, and receive many collaboration opportunities. 

Ainfluencer Homepage
Ainfluencer Homepage

Based on your niche and industry, Ainfluencer will suggest your profile to like-minded brands. Also, you have the option to use the app’s AI-powered search tool to find collaboration opportunities based on more than 20 criteria and send your profile to these brands. 

More than 500,000 active influencers across Instagram and TikTok on this platform are closing deals with brands daily. If you want to join this community and work with Instagram clothing brands, sign up on Ainfluencer for free now!


Instagram has become an important platform for many clothing brands to market their products and increase their customers. In this article, we’ve introduced you to some of the most popular Instagram clothing brands, from affordable to luxury lines. 

Many of the mentioned brands are looking for Instagram model influencers and content creators to work with. If you want to know how to get sponsored by clothing brands on Instagram, make sure to sign up on Ainfluencer for free and discover hundreds of opportunities.



1. What Are The Top 10 Fashion Clothing Brands?

Here are some of the most famous fashion clothing brands with the highest net worth:
Nike: $155.36B,
Louis Vuitton: $378.52B,
Chanel: $55B,
Gucci: $17.8B,
Adidas: $33.87B,
Hermès: $220B.

2. How Do You Show Clothing Brands On Instagram?

Instagram is a visually-based social media platform that offers different features for brands to market their products. Instagram shops, swipe-up stories, and partnership tags are just a few examples that Instagram clothing brands are using. 

3. How Many Brands Use Instagram?

According to a Brandwatch study, over 25M submitted brand accounts on Instagram. Also, 96% of fashion brands in the U.S. are active on Instagram and use this platform to market their products. 


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