Looking for the best way to improve your makeup skills and learn makeup tutorials to become a true artist? Makeup influencers have made it easier than ever, no need for expensive classes! With just a follow, you can access endless free tutorials and beauty hacks. These influencers aren’t just transforming faces; they’re setting trends, building confidence, and creating a community that’s just as passionate about beauty as you are.
Whether you’re already a makeup influencer or just starting out, creating bold looks, sharing tips, or reviewing the latest products allows your creativity and skills to shine on social media, making a lasting impact. To truly shine and have an impact, cosmetic brands often need extra help. This is where influencer marketing platforms come in. By providing great support for brands, they can connect with influencers and grow their reach easily.
If you are looking to collaborate with the best influencer marketing platform, you need to put Ainfluencer on top of your list. Ainfluencer is a free end-to-end marketing platform with thousands of influencers available and ready to collaborate with your brand based on gender, location, collaboration fee, category, and more. Check out Ainfluencer if you want your brand to experience a revolution.
Who are makeup influencer?
Among all types of influencers, makeup influencers are the most popular ones who have gained a massive following by sharing their passion for beauty products and makeup application techniques. Using platforms like YouTube, Instagram, and TikTok, these influencers create video tutorials, product reviews, and behind-the-scenes vlogs to engage with their audiences.
Some of the most popular makeup influencers have millions of followers and work with major beauty brands to promote new product launches. Since they sound credible and trustworthy among their followers, they can easily popularize particular looks, brands, and products by sharing their recommendations.
Best Makeup Influencers for Collaboration
Whether you are a top makeup brand or a small business in this field, collaborating with makeup influencers can help you increase brand awareness and boost your sales.
Here is the list of best makeup influencers on different social media platforms like Instagram, TikTok, and of course YouTube.
Top 10 Makeup Influencers on Instagram
Undoubtedly, Instagram is one of the best platforms for makeup artists; they can offer new products and teach new makeup techniques. If you want to hire social media influencers on Instagram, the following list can be helpful.
1- Nikkie de Jager – (@nikkietutorials)
While many people think of makeup influencers as trendsetters, that’s not always the case, especially with Nikkie de Jager. Nikkie, a well-known American makeup influencer, shares some of the best makeup tutorials on her Instagram account, charming her 19.4 million followers with her creativity and expertise.
She has a different style for creating content on her social media account. Nikkie gathers trends on Instagram and performs them uniquely. Nikkie loves to showcase the original trend at the beginning of her videos, and then she performs the makeup trend in her signature style. Believe it or not, she often does it better than the original trendsetter!
Her recent makeup video is all about doll-inspired makeup, which didn’t quite meet her expectations. Don’t miss her glowy, sparkly, and glittery makeup, it’s sure to charm and inspire you!
2- Christen Dominique – (@christendominique)
Let’s talk about Dominique Cosmetic’s founder and most important model, Christen Dominique. She is a hardworking makeup influencer on Instagram with 2.3 million fans following her every move.
Christen loves to share her unique lifestyle along with her makeup tutorials. Her style for creating content is more like casual, everyday makeup. She teaches you how to lift your face with concealer and contour, showing you the right way to apply makeup. She also recreates famous celebrities’ makeup looks, like the queen Monica Bellucci.
Christen covers everything from beauty hacks to the secrets of recreating a Victoria’s Secret blush in her videos. With each upload, she continues to make progress, and more people are discovering her brand.
3- Pat McGrath – (@patmcgrathreal)
The iconic Pat McGrath is a role model for all makeup and lifestyle influencers on Instagram and all the makeup artists working in the fashion industry. Pat has created some of the most exquisite makeup looks during fashion runways, including the Lush Luminosity for Fall 2009.
McGrath has done makeup for influencers like Meredith Duxbury and supermodels like Irina Shayk. Surprisingly, she has even done makeup for celebrities at their important events, such as Cardi B.
With 6 million followers, Pat McGrath is known for sharing her stunning makeup creations. Glitter has become her obsession and signature touch, and she’s not afraid to go bold with it. One standout makeup look was when she crafted an entire makeup look using silver glitter, showing her fearless creativity. As one of the most inspiring Black YouTubers and influencers, Pat shines brightly on Instagram and continues to make a powerful impact in the makeup industry.
4- Ariel Tejada – (@makeupbyariel)
Have you ever thought about who creates the Kardashian makeup looks that make them the most beautiful women on the planet? Ariel is a mega makeup influencer who usually does makeup for the Kardashians, the Jenners, and of course, K-pop queen Lisa for their most important ceremonies.
Whether it’s the Oscars or the VMAs, they call him to arrange their makeup looks, which shows just how special him work is. Recently, Ariel has been working with Lisa, the Blackpink vocalist, and her makeup looks are so stunning that you can’t take your eyes off her face. Right now, Ariel has 2.6 million followers, and he is setting the makeup industry on fire.
5- Mary Phillips – (@maryphillips)
Meet Kendall Jenner and Sabrina Carpenter’s makeup artist, Mary Phillips. Mary has 2.2 million followers and has created some phenomenal makeup looks for brands like L’Oréal.
She shares her lifestyle and makeup looks on her Instagram. Every once in a while, she sits in front of a camera and talks about her journey while teaching her makeup tutorials. While Mary is becoming a celebrity by doing other celebrities’ makeup, she has created a brand called “Highlight Artists”. Highlight artists is a complete service hub representing top hairstylists and makeup artists in LA and NYC.
6-Huda Kattan – (@huda)
In the world of beauty and cosmetics, Huda Kattan is one of the most popular influencers. Huda is an American makeup artist who started her career by promoting other brands’ products and sharing makeup tutorials. Now, she is the founder of her own brand called ‘Huda Beauty,’ which is one of the most popular cosmetic brands on Instagram.
Although Huda is active on other social media platforms, her Instagram account is more popular, with 4.4M followers. Her brand’s account also has 54.4M followers on Instagram.
7- James Charles – (@jamescharles)
Makeup products are not just for women. James is a male makeup influencer whose creativity has made him very popular on social media. He makes fun video tutorials and shares unusual makeup that attracts people who enjoy being new! James tutorials are all about blending different shades and being more colorful.
As a popular makeup blogger on Instagram, he has 21.1M followers. Furthermore, he has become the brand ambassador of a makeup brand called Painted.co.
8- Marlena Stell – (@marlenastell)
Like other makeup influencers, Marlena shares video tutorials about different makeup trends. But that’s not the end because Marlena’s main idea while creating this account was to inspire all women to feel their best regardless of their age or skin color. Marlena is also an active content creator on TikTok and YouTube. However, the content she shares usually gets more views on Instagram.
Her Instagram account has 662k followers, and as a beauty entrepreneur who grew her cosmetic brand from $0 to $22 million in under 5 years, she’s shining brightly not only on Instagram but across all platforms.
9- Rose Gallagher – (@rosegallagher)
Although the list of top makeup influencers is usually filled with bloggers with millions of followers, small businesses consider micro influencers to be more effective in promoting their brands. So, if you are looking for a micro influencer to promote your cosmetic products, Rose can be a great option.
Since Rose shares easy makeup tutorials for her 80.5K followers, she gives the message to all women that they don’t need to be a model to follow a makeup routine and feel good about themselves.
Moreover, she often enjoys creating colorful eyeshadow looks, and she is not just a makeup artist but also a beautiful and talented journalist.
10- Katie Jane Hughes – (@katiejanehughes)
Let’s talk about Dua Lipa’s makeup artist and bestie. Meet Katie, a gifted makeup artist born in England and raised in New York.
The NY-based influencer, Katie, is a makeup artist on Instagram and other social media platforms. She usually shares makeup tips to help her 939K followers to look their best.
Furthermore, unlike most celebrity makeup influencers who use several makeup products to change their faces, Katie only uses a few products that almost every woman can have in their house. So, her tutorials seem more practical to her followers.
Top 10 Makeup Influencers on TikTok
Another popular platform for makeup artists is TikTok, where they can share short videos about their tutorials or tips. Here is the list of top 5 makeup influencers on TikTok.
1- Ashley Quiroz – (@ashleynicolequiroz)
@ashleynicolequiroz The perfect “cat eye” effect without full strip lashes or lash extensions. I GOT YOU! 🫵🏼 #lashes #makeuptut #makeuptips #makeuphack #trendingmakeup #makeupforbeginners ♬ hot people use this sound – abby.audios
440k followers is pretty impressive for a TikToker with only 1,300 videos, and you know what’s even more impressive? Ashley Quiroz has an insane number of 20 million likes for that.
Ashley Quiroz has an obsession with red, dark brown lipsticks, and bold makeup looks. She often creates casual, everyday makeup tutorials, but her love for bold makeup is hard to miss. Ashley is on her way to becoming one of the hottest mom influencers who sometimes features her two kids in her videos.
2- Danielle Marcan – (@daniellemarcan)
@daniellemarcan AD first look for Halloween: broken porcelain doll using @Charlotte Tilbury 💌 ib: @Ane Marie Hypnotising Pop Shots in Cosmic Rocks Cheek to Chic in Love is the Drug The Queen Lip Cheat & Lipstick The Feline Flick liquid eyeliner Exagger-eyes volume mascara #makeup #halloween ♬ original sound – DANIELLE
A platform like TikTok is known for highlighting talents, and Danielle Marchan is definitely one of them. Danielle is a female makeup influencer who has become an important trendsetter in the makeup industry. She creates all sorts of makeup looks using different products, including those from sponsors like Fenty Beauty.
Danielle Marcan has a special talent for creating dark scary makeup looks that are perfect for Halloween. On the other hand, she also loves to create makeup looks with colorful or dark eyeshadow in a medium smoky style.
Marcan likes it bold, but not in a way that feels like too much makeup. She’s the queen of creating “no-makeup” makeup looks, so don’t miss the chance to check her out!
3- Abby Roberts – (@abbyroberts)
@abbyroberts pastel clown makeup💜 #clownmakeup #halloween ♬ Boogie Woogie Wu – Insane Clown Posse
Ready to meet the real-life Jessica Rabbit? Abby Roberts is a redheaded makeup influencer who creates smoky red looks with a Halloween-inspired twist. Her makeup may be spooky or weird, but it’s so unique that her work has become a trend on TikTok.
Abby recently recreated Lady Gaga’s makeup look from the Joker movie, which gained nearly 200K views, a huge number on a platform like TikTok. Abby has been creating stunning Halloween makeup looks, offering last-minute inspiration to make things easier for her fans. Moreover, our Jessica Rabbit here is not only a female makeup influencer but also an up-and-coming singer.
4- Holly Murray Makeup – (@hollymurraymakeup)
@hollymurraymakeup You’ll float too 🎈 Pennywise makeup! Who should I create next?
♬ original sound – Kathryn Denny
Get ready to have your mind blown when you hear about this TikTok makeup influencer. Holly Murray creates some of the most exceptional spooky makeup looks, not the typical princess style, but truly terrifying and unique.
Murray loves to create famous and bold characters in movies, focusing on those with a positive twist rather than dark ones. She transforms them into darker versions, bringing characters like Pennywise, Sméagol, Mickey Mouse, and many others to life. Her most viewed character is Pennywise, which has an impressive 167.2 million views.
5- Char Barker – (@charbarker)
@charbarker @Rare Beauty’s new lip oils 🎀💗✨🫶🏼🩰#rarebeauty ♬
Do you know what they say about how brunette women have a unique charm? Meet Char Barker, a confident woman who captivates everyone with her long brown hair and glowy green eyes. She is a popular makeup influencer on TikTok, where she shares her everyday makeup routine and matches it with her personal style.
Char Barker loves to create green makeup looks that compliment her eye color, often wearing something green to match. She has partnered with popular cosmetics brands like Rare Beauty for her TikTok videos, earning millions of views.
6-Makeup by Analiza – (@makeupby_analiza)
Makeup products are not only used for beauty; some makeup artists use them to change their faces for different occasions, such as Christmas or Halloween. That’s exactly how Analiza shows her creativity to her 1M followers on TikTok.
Her makeup videos get thousands of views on TikTok, and her followers really like the products she uses. She usually tags the cosmetic brands she uses, so her followers can use them, too.
7- Tao – (@taontm)
Sharing a short video about makeup tutorials is not easy, but Tao can do it perfectly. That’s why she is a popular makeup influencer on TikTok. You can see several videos of one makeup on her TikTok account. Therefore, it’s easier for her followers to do whatever she does step by step.
Tao shares daily makeup videos and has 1.4M followers on TikTok.
8- Saqarmodir – (@ makeupamurder)
Love vibrant colors? Then, Saqar should be the person to follow on TikTok. She has a gothic style and enjoys sharing unique makeup ideas. However, unlike her own style, she loves to use colorful products, from neon eye shadows to pastel hair colors. Saqar has 1M followers on TikTok.
9- Jannica Sherry – (@ jannicass)
With 762.9K followers on TikTok, Jannica is a young girl from Finland who lives in Milan. She is not only a makeup influencer but also an artist who loves acting. Therefore, she copies actresses’ makeup in different movies and then plays their roles in a short video. Sounds interesting, isn’t it?
10- Lisette – (@luhhsetty)
The first thing that may grab your attention on Lisette’s social media accounts is her wonderful curly hair. In fact, apart from being a makeup influencer who shares makeup tips and tricks, Lisette is known as a hair influencer who shares tips about proper caring of curly hair. Lisette has 212.1K followers on TikTok.
5 Best Makeup Influencers on YouTube
With over 2.7 billion active users, YouTube is the second most prominent social media platform. Although most makeup influencers started creating videos on YouTube, with the rise of other social media platforms, most decided to be active on Instagram or TikTok. But, YouTube is still a popular platform for people who want to see longer videos or vlogs. Let’s meet some makeup YouTubers.
1- Ahliyah Michelle – (@Ahliyahmichelle)
Ahliyah shares quick but descriptive tips about makeup products and trends on her YouTube channel, where she has 67.6K subscribers. Apart from being a makeup influencer, Ahliyah is a lifestyle influencer, too. She knows that most women don’t have much time to do all the time-consuming makeup celebrities do, so she shares beauty tips they can follow with the least effort.
2- Maria Maria – (@MariMaria)
This Spanish-speaking YouTuber with 11.2M followers is a popular makeup influencer known for actively engaging with her audience on social media. Furthermore, she doesn’t stick to one platform; she is an active user on Instagram and TikTok. Therefore, beauty brands can benefit from collaborating with her.
3- Giorgina Juanita – (@GiorginaJuanita)
The best thing about social media is that you can find influencers in any country you like. With 578K subscribers on her YouTube channel, Giorgina is a well-known model, TikToker, and Instagram makeup influencer who creates wonderful makeup videos for her social media accounts.
4- Michelle Wong – (@LabMuffinBeautyScience)
Being beautiful is not all about what makeup you put on your face. It’s important to care about your skin besides using makeup products. Michelle is a makeup influencer with a Ph.D. in cosmetic products. This means she knows what’s inside each product and how you should use them and care for your skin from the damage that they may bring.
Michelle has 613K subscribers on her YouTube channel, showing how much people care about their skin and health. Although this channel doesn’t feature makeup tutorials, you can learn more about each product here. Therefore, her account can be a great place to promote non-toxic, sustainable, and organic cosmetic products.
5- Edward Avila – (@ EdwardAvila)
Korean makeup products are so famous among people because they can actually change people’s face. In order to learn more about these products, people follow Edward Avila, a Korean beauty YouTuber with 1.6M subscribers. Although you may think that Edward is a local influencer, he collaborates with different cosmetic brands around the world.
conclusion
While many people believe that cosmetics founders have transformed the beauty industry, it was actually makeup influencers who changed everything. Founders can’t promote their products without the help of these influencers. Makeup influencers inspire millions to try different makeup products and express their feelings through their looks.
Whether they’re sharing bold styles or everyday beauty tips, these influencers help you improve your makeup skills to become a beauty enthusiast. From luxury brands like Dior to affordable ones like NYX, influencers create exciting content with all of these brands.
FAQs
Deepak Sawant is one of India’s top makeup artists with more than 50 years of experience. He’s best known for working closely with Bollywood legend Amitabh Bachchan as his personal makeup artist.
Instagram, YouTube, and TikTok are a brand’s go to platforms for finding makeup influencers. Each offers distinct ways to connect with audiences through visuals, tutorials, and short videos. It’s important to examine an influencer’s audience demographics, such as age, gender, location, and interests, to understand their reach and impact.
However, an easy way to find them is through influencer marketing platforms like Ainfluencer. Ainfluencer will introduce thousands of influencers to your brand after your campaign is created on the platform. Ainfluencer will showcase many features in its different sections. So, join to experience it all.
Considering all these factors, it’s important to say that Huda Kattan is one of the biggest makeup influencers in the world! With over 50 million followers on her Huda Beauty Instagram and another 4 million on her personal account, she has created an exciting community of beauty enthusiasts. Plus, her cosmetics brand, Huda Beauty, has taken the industry by storm and continues to thrive.
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