Heepsy in 2021 | User Reviews, Pricing, Features, and Alternatives
Are you planning to speed up your influencer marketing efforts with Heepsy? Since you’re here, that’s definitely a yes!
We take it you already know the nuts and bolts of influencer marketing, so there’s no need to get into that discussion.
You’re just here to pay the right agency, Heepsy in this case, to put to work that influencer marketing strategy you’ve drawn up.
This article will provide you with all the details you need regarding Heepsy’s performance.
It’ll cover reviews, pricing, features, and other viable alternate platforms so you can make the best possible choice.
So let’s cut the intro short and get to the sweet stuff.
What is Heepsy? A Brief Overview
Heepsy is an influencer marketing tool that assists you with finding the right influencers.
It was established in Bilbao, Spain, in 2016.
Well over 7 million influencers are listed on the platform, all ranging from nano to macro.
Despite one huge downside, which forces you to pay for an account just to get access to the full range of influencers, Heepsy allows users to benefit from an acceptable range of other key features.
As the first core feature, we can point to Heepsy’s user-friendly interface that makes it really simple to find influencers and connect with them.
Once you visit its website, you’ll discover a smooth experience interacting with it and navigating through various sections.
The second key feature that’s worth noticing is that you can conduct and generate downloadable influencer audits.
With this option, Heepsy allows you to gain deep insights into the quality of each influencer’s followers using a set of measurable metrics such as likes, comments, engagement rates, etc.
And finally and most importantly, you get to each influencer’s pricing rates on Heepsy.
This factor is of high importance to most of us since we have to scale our influencer outreach based on our budget size.
Other Heepsy features include:
- Influencers’ history and records
- Custom search filters
- Audience demographics
- Campaign analytics
Heepsy offers 4 pricing packages for users:
- Free: $0/month
- Starter: $49/month
- Business: $169/month
- Gold: $269/month
With a free account, you get to discover only a handful of influencers, making it difficult to make the right choices.
So this means you need to pay a minimum of 49 dollars a month to broaden your access to the influencers on Heepsy.
Introducing Other Alternatives to Heepsy:
Influencer marketing is a booming industry with numerous agencies and platforms trying to establish and exercise their authority.
There are hundreds of them out there, all competing shoulder to shoulder to get a larger share of this vast market.
But for the sake of avoiding confusion, we’ll stick out to introducing four of the most viable alternatives to Heepsy, starting with Ainfluencer.
Ainfluencer is the fastest, easiest, and most cost-effective way to grow your business in every aspect through connecting you with the right influencers.
It’s distinguished itself among other competitors as the leading global influencer marketing marketplace.
Hosting thousands of diverse Instagram influencers across the world, the platform specializes in Instagram influencer marketing.
Ainfluencer creates the opportunity to enjoy a DIY (Do-it-yourself) influencer marketing experience by linking brands and influencers.
Once the two sides are in touch, they can arrange all the details themselves using the website’s built-in chat system which is a part of the smooth workflow.
Additionally, its AI-powered price calculation system helps you know how much you should pay influencers by providing you with rough figures.
What’s even more interesting is that unlike Heepsy and other agencies, you don’t have to pay a dime to gain full access to their database.
On Ainfluencer, you just need to go through five simple steps to see your influencer marketing strategy in action:
- Post a free ad on the marketplace
- Explore and invite targeted influencers
- Lock your deals down using the chat system
- Manage payments and verify the post
- Track performance and measure the results
You’ll feel influencer marketing was only a breeze for you after using their services.
Ainfluencer’s core features are:
- Free to use: they don’t ask for any money right upfront.
- Secure payment: the platform will freeze your funds until you verify the requested post(s).
- Large database: you can access a broad, diverse range of influencers for free.
- Easy to use: their website makes it simple for anyone to do everything from finding influencers to measuring the final results.
- Custom search: by including filters such as keywords, hashtags, category (niche), location, and followers, exploring influencers is easy to do.
- Profile metrics: you get to see each influencers’ social media account metrics such as likes, comments, and engagement rates.
- Campaign manager: this feature allows you to upload and schedule the contents you want to be published during your campaigns.
Socialbakers is an AI-powered social media marketing platform that also includes an influencer marketing feature built-in within it.
So you can see it’s not a dedicated influencer marketing platform you’d expect.
However, this doesn’t mean the platform is not as qualified as other rivals.
The main features of Socialbakers’ influencer marketing service include:
- Content Intelligence
Produce content that receives people talking by investigating engagement over social.
- Social Media Management
Find the right influencers and manage across teams in one place to estimate schedules and share.
- Social Media Monitoring
Arrange millions of conversations on social media to spot trends and tap into topics that involve your audiences.
- Community Management
Engage audiences with a social media customer administration platform that estimates as you grow.
- Audiences and Personas
Its AI can define the personas for you and moves you closer to your client. Then you will learn their behaviors and habits.
Your third alternative to Heepsy is Upfluence.
The platform has made significant changes to its services over the past year, narrowing the scope of its services and focusing on areas that it believes are its strengths.
It’s got a massive database with about one million influencers.
Their profiles are updated in real-time, and all their content is analyzed to ensure maximum engagement and value-richness.
You can find the right influencer by using specific search filters like related keywords.
What’s really helpful in your search is that you can base it upon the qualities of your target market, such as their cultural interests.
- Influencer Recruitment
- Influencer Segmentation
- Reporting and Dashboard
Finally, you can use HypeAuditor to do influencer marketing.
Similar to other platforms, HypeAuditor provides its users with in-depth analytics for successful influencer marketing campaigns.
By using these analytics, you can audit influencers’ accounts more accurately.
HypeAuditor’s inclusion of Twitter and YouTube influencers is by far its best feature.
Like Ainfluencer, it’s driven by AI systems to differentiate between authentic and fake accounts.
- Score Instagram influencer
- Influencer Audit
- Reporting and Dashboard
In terms of features, Heepsy’s platform is powerful enough to compete with other rivals.
It indeed provides an all-encompassing tool that you can use to reap the benefits of influencer marketing.
Aside from the alternatives we discussed, there are other ones you can use instead of Heepsy.
However, the thing is, they really can’t be fit into a short article.
The good news is we plan to keep publishing reviews of other influencer marketing platforms in the near future, so stay tuned.
And you can also leave a comment and tell us about your experience of using any of the platforms.