The home decor industry is a multi-billion dollar market and it is constantly getting bigger. One of the best ways to reach new customers and grow a home decor brand is through influencer marketing.
By partnering with social media influencers who have a large, engaged following, brands can tap into new markets, build brand awareness and drive traffic to their websites and stores.
Home decor enthusiasts are always looking for new inspirations to update their homes. In this article, we will share some of the best home decor influencer marketing examples, which will inspire you to create your own successful home decor influencer marketing campaign.
What is influencer marketing for home decor brands?
In recent years, home design brands have turned to influencer marketing as a way to increase brand awareness and boost sales.
But what is influencer marketing, and how can it benefit home decor companies?
Influencer marketing is a form of marketing that uses social media personalities to promote products or services. These influencers typically have large followings on social media, and their followers trust their opinions and recommendations.
For years, consumers relied on HGTV and magazines to take them into beautiful homes. Now, people get home design ideas through social media platforms like Instagram, Pinterest, and TikTok.
By partnering with home decor influencers to showcase pieces, home goods brands can gain brand awareness in niches of aesthetic inspiration and remain top-of-mind as people shop for their homes.
Let’s see who these influencers are and how they can help home design brands stand out!
What is a home decor influencer?
With many people spending more and more money on their homes, there has been a corresponding increase in the demand for home design advice. That’s when home decor influencers come into play.
Home decor content creators know how to produce images and video content that is beautiful yet attainable, unlike polished catalogs!
Top home decor influencers are curating beautiful home spaces and speaking directly to their followers about how they did it. They offer styling advice, DIY tips and how-to’s, and home furnishing recommendations on a budget.
Ultimately, home goods brands aren’t selling a couch or a lamp; they’re selling a lifestyle. That’s why influencer lifestyle content is so effective. While influencers are reading in their jacuzzi tub by candlelight or cuddling with their pup by the fireplace, they’re showcasing and selling your products.
Best home decor influencer marketing examples
Home decor is a popular and lucrative industry, with influencers playing a big role in marketing and sales. There are many ways to execute an influencer marketing campaign for a home decor brand.
Here are 7 examples of home decor influencer marketing campaigns that have been successful.
Homegoods
Homegoods is one of the largest retail chains that specializes in home decor and furnishings. “We believe shopping should be an adventure” that’s what Homegoods’ bio says and its feed absolutely represents this.
With many how-to videos and a colorful feed, Homegoods take advantage of user-generated content(UGC) and influencer-generated content(IGC) to fuel its feed.
Homegoods was founded as a small chain in 1992 and grew to include hundreds of locations throughout the United States.
When opening a new branch, Homegoods partners with local influencers relevant to design and home decor to attract the attention of the local communities.
Target
Target Corporation is one of the top home decor brands and the eighth largest retailer in the United States. Target mentions itself as a happy place on Instagram, and it has found a way to get eyes on its products and brand through a series of super-useful home dwellers videos.
You can see the variety of content Target is using by partnering with many home decor Instagram influencers, especially micro influencers.
Micro home decor influencers are great assets of your influencer marketing strategy since they already have a super-engaged following.
Along with lifestyle and design influencers, there are more niche-specific influencers to work with. Home decor influencers who are also a figure in the industry can help your brand grow and build awareness in the industry.
Roche Bobois
Roche Bobois is among luxury home decor brands that each piece has its own unique personality, combining the talent, boldness, and inventiveness of a designer, with your own style and creativity.
Unlike a lot of other home goods brands, Roche is more focused on the product images and not people. Scroll through their feed and you won’t find many faces — but it works for them!
This luxury home decor brand partners with celebrities as brand ambassadors to establish its brand identity. Look at this Instagram post from Roche featuring famous American singer Joe Jonas as a partner for Roche’s product promotion.
Roche’s influencer marketing is more focused on leaders in the industry, celebrities, and macro influencers.
IKEA
Ikea is an absolute master at understanding that there’s more going on in a buyer’s world than just shopping for furniture. Ikea does a great job at tapping into what’s going on in popular culture and reappropriating it to fit the brand.
Ikea is one of the top home decor brands that went one step further to show the utility of its products.
With this mindset, Ikea invites home decor Instagram Influencers from different backgrounds and lifestyles to join the Ikea community and add creativity to the feed.
Purple
Purple generates content ideas like every one of its retailer-owned stores are populated by real people who actually live in real houses.
Purple’s content isn’t really designed inspiration so much as helping people see the utility of products.
Their home decor influencers blend in fabulously. You’d never know which posts came from an influencer and which came from purple itself because every image flows together beautifully to enhance purple’s comfy feel.
Tiltsmarthome
Smart automated window coverings for your smart home. That’s what tilts smart home is all about.
As they introduce themselves on their Instagram “Smart products inspired by simplicity”, their Instagram feed is also simple with a minimal vibe.
Tilts branding is authentic and genuine since You can see many home decor Instagram influencers creating content for tilts following their motto in the way they make content.
Also, there are many DIYs created by home decor influencers to help customers see the utility of products in the real world.
Mazeinterior
With recycled materials and local manufacturers, Maze creates smart storage solutions with sustainability and responsibility at the core of their designs. This mindset has also affected the types of influencers they choose to work with.
Every so often you’ll find an influencer post with bolder colors and plenty of texture.
Where to start your influencer marketing journey?
If you’ve even attempted influencer marketing, though, you probably know it’s not as simple as finding someone with a huge following to promote you. There are other factors to consider:
Do they match your brand’s goals?
Is their audience engaged?
Will exposure on their page help drive real conversions?
In order to get the best result out of your influencer marketing campaign, you should start finding the right influencers to promote your brand.
There are many ways to find and vet potential influencers, but the most effective way is to take advantage of influencer marketing platforms.
Influencer marketing platforms are a way for brands to connect with social media influencers to promote their products or services. They can be used for finding and comparing influencers, as well as for creating and managing campaigns.
Campaigns can be broad or targeted and may involve a single influencer or a group of influencers. There are a number of different platforms available, each with its own strengths and weaknesses.
Ainfluencer is among the top influencer marketing platforms, and it’s 100% FREE. You can access thousands of influencers and find the most relevant influencer based on location, hashtags, engagement rate, number of following, and many more filters.
Check out this video to see how influencer marketing platforms work:
conclusion
Influencer marketing is an effective way for home design brands to reach a wider audience. By partnering with home decor influencers, brands can tap into new markets and create awareness for their products. Additionally, influencer marketing can help to build trust and credibility for brands.
Home decor brands that are interested in using influencer marketing should consider partnering with micro-influencers, as they have a high engagement rate and are more affordable.
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