Social media is an inseparable part of any business. It is crucial to be aware of every aspect of social media platforms and have an active presence on them. But it’s not easy for businesses, especially startups, to stand out among other competitors on these platforms. That’s when they need the help of social media marketing agencies to promote their business on social media.
You may wonder what a social media marketing agency does and if you really need its help. The most important part of their job is to help businesses with their influencer marketing strategies.
In this article, we will explore some of the top social media agencies that can help take your brand to new heights.
First, let’s see what they can do.
What Does a Social Media Marketing Agency Do?
Social media marketing agencies are experts in leveraging various social media platforms to help businesses achieve their marketing goals. With their expertise and knowledge of the latest trends and best practices, these agencies can help businesses create a strong online presence and engage with their customers effectively.
In general, they provide social media marketing services to businesses including:
- Strategy planning,
- Creating and managing social media accounts,
- Content creation and publishing,
- Running social media ads (Read best advertisement examples in influencer marketing),
- Building and engaging with online communities,
- Developing and implementing social media marketing,
- Research and analysis
Social media is a crowded world. In order to distinguish yourself from your competitors and effectively connect with your intended audience, it is important to have a social media plan that reflects your brand’s identity and objectives. A social media agency will work closely with you to understand your brand’s values, target audience, and objectives.
Our team will develop personalized social media plans that help you differentiate yourself from others and have a lasting influence on your followers.
Top 12 Social Media Agencies
Every social media advertising agency offers special services. Before choosing an agency to work with, you should check out their pros and cons to discover which one is a better solution for your needs.
Therefore, we’ve listed the top 12 social media agencies with their features and downsides, so that you can find the right one for your business:
As we mentioned earlier, Ainfluencer is also a social media agency that can help you promote your brand on Instagram and TikTok. Our marketplace connects brands and influencers for collaboration. Therefore, brands can sign up on this platform, create a campaign, and find the perfect influencer to collaborate with.
Wait! The best part is yet to come.
Its sign-up is 100% free. Thus, you can freely spend your time checking out different tools on this platform.
How Does Ainfluencer Work?
Let’s see how Ainfluencer can help you promote your brand on social media. First of all, you won’t need the help of third party because running a campaign on this platform is as easy as a piece of cake.
After you sign into the platform, you can click on Campaigns to create your campaign. It is not complicated because you only need to describe your needs. Most times you can get better ideas from influencers during negotiations. So, don’t stick to this part, you can always change it.
Your campaigns are seen on the influencers’ panel. They will check out and send their offer if they are interested in collaboration. However, if you don’t want to wait for them to come to you, there is a chance for you to find them using the Find Influencer tool.
Finding influencers is usually the most difficult step for most companies. But here we made it much easier for you to find them.
You can search for influencers based on different factors, such as category, gender, location, language, number of followers, and even a specific hashtag. Although you don’t need to define all the factors, they will help you narrow down the list to the most perfect influencers who are aligned with your niche market and your budget.
- Free sign-ups for brands and influencers.
- Containing a list of thousands influencers for brands for collaboration.
- Making it possible to create a campaign.
- Finding influencers based on category and other factors.
- Run as many campaigns as you want.
- At the moment, it only provides services for Instagram and TikTok.
With over 500,000 creators who have already helped over 30,000 brands, Ainfluencer can elevate your brand’s presence on Instagram and TikTok in a quick, free, and reliable way.
Another platform that can help you grow on social media, especially Instagram, is Aigrow. This Instagram marketing agency offers different solutions to get more followers, bring more leads, increase sales and organic growth on Instagram. Some of the features this social media agency has are:
- Social Media Monitoring,
- Instagram Management Service,
- Free Instagram Audit,
- Instagram Giveaway Picker,
- Target Messaging on Instagram
- Mass Unfollow (To Remove Bots and Fake Users).
Despite offering great services to grow your business on Instagram, the downside of this platform is that it doesn’t have any free or trial services. Each service has separate pricing packages.
However, the company has created an All-In-One Instagram Growth Service containing all the mentioned services. Businesses who want to taste all the services they offer, ensuring they are getting the best from their Instagram presence, can choose this package.
- Offering complete Instagram growth services.
- Affordable for small businesses.
- No influencer marketing services.
- Its only focus is on Instagram.
One of the social media marketing agencies that offers services on different platforms, such as TikTok, Instagram, LinkedIn, and Facebook, is Social Bee. The services agency offers are:
- Managing social media accounts,
- Writing captions for posts,
- Creating and publishing posts,
- Analyzing growth.
- Ease of Use,
- Sharing posts based on content calendar.
- Can’t schedule several posts,
- Doesn’t have built-in integration,
- No influencer marketing services,
- No free version.
Claiming to be the best social media marketing agency in 2022, SmartSites promises to provide different services, from driving traffic to your website to improving likes and followers on social media. Here are some of the services this agency offers:
- PPC advertisement,
- Social media management,
- Website design.
It offers free proposals for brands, but it doesn’t have any service related to influencer marketing.
- It offers a wide variety of services.
- They promise to bring more leads to your website.
- Not cost-effective for small businesses.
As a social media agency, its focus is more on websites than social media platforms.
There are many social networks out there, and some agencies, like SociallyIn, only cover some of them. It might be difficult to master marketing on all platforms, though. Therefore, SociallyIn decides to only work on LinkedIn, Facebook, and YouTube. Companies who want to promote their brand on these platforms can count on this company.
Some of the services that this social media marketing agency provides are:
- Social media management,
- Influencer marketing,
- Social media strategy,
- Community management,
- Content production,
- Paid social advertising.
- Offering several social media marketing services.
- Helping companies with social media strategy.
- It doesn’t have any services for Instagram or TikTok.
6- Sprout Social
Do you want to elevate your brand on several social platforms? Sprout Social is one of the social media marketing agencies that lay claim to offer social media management services for Instagram, TikTok, YouTube, Facebook, Twitter, and almost any platform that has potential users. You can find the following social media management services on its website:
- Social management,
- Customer care,
- Social commerce,
- Social amplification.
You can try Sprout Social for free with a 30-day trial.
- It can analyze the insights of each platform.
- They promise to offer good technical support.
- It has a free trial.
- Expensive pricing.
According to what they claim, LYFE is one of the best social media agencies that offer services for top social media platforms including Instagram, Twitter, LinkedIn, and Facebook. However, LYFE lacks TikTok management. The services this agency offers are as follows:
- Social media management,
- Social media advertising,
- PPC management,
- Email marketing.
- Claiming to increase sales and engagement.
- Having different pricing plans for different budgets.
- Adjusting a dedicated plan based on your proposal.
- No free trial to test.
This social media marketing agency offers several services for web design, e-commerce, email marketing, and social media. Therefore, as they claim, they can help small businesses grow online. Additionally, they can do market research too. Some of the services they offer on social media are:
- Web design,
- Google ads,
- Social media management,
- Facebook ads,
- E-mail marketing.
- Offering several services.
- Collaborating with top brands.
- The payment plans are not available on its website.
- It doesn’t allow users to create influencer marketing campaigns online.
9- Ignite Social Media
Once named the Social Media Agency of the Year in 2016, Ignite Social Media promises to assist small to medium brands grow their social media accounts. Therefore, it is among the social media marketing agencies that focus only on social media, and don’t offer any specific web services. Some of the services they provide are:
- Social media content creation,
- Influencer marketing strategies,
- Social media ads,
Ignite Social Media Pros:
- Winning an award has made a name for this social media agency.
- Customizing plans based on clients’ needs.
Ignite Social Media Cons:
- Not having a specified payment plan.
- No free version to test the platform.
10- Viral Nation
Viral Nation is one of the social media marketing agencies that only offers marketing services. It means they only focus on social media. They don’t have any services for web design or web traffic. One thing that they offer that separates them from others is blockchain and NFT marketing, which requires more expertise.
Generally, the services this social media agency offers are:
- Influencer marketing,
- Crypto marketing,
- Social media management,
- B2B marketing.
Viral Nation Pros:
- Offering services to brands and creators.
- Providing various services.
Viral Nation Cons:
- No affordable pricing plan for small businesses.
- Complicated UI.
- Difficult connecting to this agency via web.
11- Socium Media
One of the social media marketing agency services is providing ROI-driven digital marketing. They do market research, create a social marketing strategy, and incorporate their experience to reach this goal. This company mostly intends to work with large businesses. Some of the services they offer are:
- Planning and launching different social media ads.
- Creating social media strategy.
- Reporting and analyzing the business’s online performance.
Socium Media Pros
- Offering free consultation.
- Working with top brands and companies.
Socium Media Cons
- Not having information about pricing.
- No free version to test.
12- Disruptive Advertising
One thing that this social media agency offers, which others usually don’t, is Amazon marketing. It can be said that Disruptive Advertising agency focuses on promoting brands and shops on Amazon to help them grow their business and increase sales.
Disruptive Advertising offers digital marketing services including:
- Paid social ads,
- Lead generation,
- Amazon marketing,
Disruptive Advertising Pros:
- Offering unique service to Amazon shops.
- Expert members using the latest online products.
Disruptive Advertising Cons:
- High prices.
- Some customers are not satisfied with the result of campaigns.
How Can A Social Media Marketing Agency Help Brands?
The question is: why do brands need to find a social media agency? In an increasingly competitive digital world, it’s not enough to simply have a social media presence. To truly elevate your brand and differentiate yourself from the competitors, you need a comprehensive social media marketing strategy.
That’s when you need to find a social media management agency to provide you with the necessary tools, insights, and expertise to transform your brand’s online presence.
However, you should not forget organic methods to boost your Instagram reach or likes, such as creating Instagram reels.
Here are some key ways a social media management agency can help you:
1. Social Media Strategies: Stand Out from the Crowd
Social media is a crowded world. In order to distinguish yourself from your competitors and effectively connect with your target audience, it is important to have a social media plan that reflects your brand’s identity and objectives. A social media agency will work closely with you to understand your brand’s values, target audience, and objectives.
2. Content Creation: Engage with Your Audience
There is no
double doubt that content is at the heart of any successful social media marketing strategy. Content creation seems the easiest part of social media presence, but it is not! Every word used as captions and the image or video created to introduce your business needs to be captivating and engaging.
Thus, a social media agency will ensure that your content is optimized for maximum reach and engagement. Furthermore, since they are aware of the trends, they can help your content go viral with trending hashtags.
3. Influencer Partnerships: Let More People Know You Exist
Influencer marketing has become a powerful tool for brands to connect with their target audience. A social media management agency will help you identify relevant influencers in your industry and develop strategic partnerships, for example if your company is a travel agency, you can find top travel influencers to work with.
Collaborating with influencers can help you increase your visibility and put your name in front of the eyes of more people. The result of this type of collaboration will be expanding brand’s reach, building trust, and driving more conversions.
For this purpose, you can use influencer marketing platforms to find and reach to influencers in your niche.
Ainfluencer can connect you with thousands of influencers for free. You can sign up on Ainfluencer for free and search for influencers based on different criteria.
4. Paid Advertising: Maximize Reach and ROI
While organic reach is essential, paid advertising can significantly boost your brand’s visibility and drive measurable results. A great social media marketing agency has the expertise to create and manage effective paid advertising campaigns across various social media platforms. They will analyze data, identify target audiences, and optimize your ad campaigns to maximize reach and return on investment (ROI).
5. Social Listening: Understand Your Audience
The most important part of any marketing strategy is recognizing the target audience. If you know who your audience is on each social media, you can have a better content schedule. Therefore, you can create the content that is interesting for them and also know the best time to post on Instagram.
However, if you work on different social media, you should find the best times of each of them, for example the best time to post on TikTok may differ due to the different users it has.
Furthermore, a social media marketing agency can help you about what is trending on social media. Trends can give you more chances of being seen in Instagram explore.
Social media management agencies usually utilize advanced tools, such as Instagram hashtag generators, to create better content for your target audience, and analyze your performance.
6. Data-Driven Analytics: Measure Success and Optimize
After each influencer marketing campaign, you should be able to track and measure its success. Since you require comprehensive analytics reports that highlight key performance indicators (KPIs) such as engagement, reach, conversions, and more, you will need the help of a social media agency who can analyze these metrics and give you a better strategy.
By analyzing Instagram insights, you can better understand your audience’s needs, and preferences, allowing you to customize your messages and offers based on your preferences.
Factors Affecting The Cost Of A Social Media Marketing Agency
Hiring a social media marketing agency comes with the costs that may concern you. Therefore, you should know the different factors that can affect this price. Understanding these factors will help you make an informed decision and allocate your budget accordingly. Let’s explore the key factors that can affect the cost of a social media marketing agency. Shall we?
1. Scope of Services
The scope of services you require from the agency will play a significant role in determining the cost. Different social media marketing agencies offer different packages and levels of services. Some may provide basic social media management, while others offer more comprehensive services such as content creation, influencer partnerships, paid advertising, and analytics. The more extensive the scope of services, the higher the cost is likely to be.
So, first of all, define what you need. You want to present yourself on which platforms? Do you need help with content creation? Do you want to run an influencer marketing campaign? Are you trying to connect with influencers? Indicating your goals and purposes can lead you to a better decision.
2. Size and Expertise of the Agency
Larger agencies with a strong reputation and a team of professionals tend to charge higher fees. However, smaller agencies or freelancers may offer more competitive pricing while still delivering quality results. Therefore, the size and expertise of the social media marketing agency can also impact the cost.
Ask yourself this question: Do I really need to work with a large social media agency, or is it enough for my business to join an influencer marketing marketplace? The first option may cost you more than the second one.
3. Target Audience and Platforms
The target audience you aim to reach and the social media platforms you intend to utilize will significantly impact the expenses of hiring a social media marketing agency. You may not need to be active on all platforms. You should choose the ones that your target audiences use. Certain platforms may demand specific expertise and resources to efficiently interact with your intended audience.
If your brand targets a younger audience, it might be necessary to hire agencies with expertise in platforms like TikTok or Snapchat. This could increase the cost, but it’s important to consider the potential benefits.
4. Campaign Duration and Frequency
How long do you want to run your campaign? The duration and frequency of your social media campaigns can also impact the cost. Short-term campaigns or one-time projects may have a different pricing structure compared to long-term partnerships.
Most ongoing campaigns need to be constantly monitored and require regular content creation, and optimization, which may affect the agency’s pricing. Additionally, more frequent campaigns or higher posting frequency may involve additional costs.
5. Level of Customization
If you require a high level of customization and tailored strategies for your brand, you may need to expend more. Customized campaigns often involve in-depth research, audience analysis, and the creation of unique content. This level of personalization requires additional time and effort from the agency’s team, which can influence the overall cost.
6. Geographic Location
It is also important to consider where the social media marketing agency is located. Because the location of the social media agency can also impact the cost. Agencies based in major cities or regions with a higher cost of living may charge higher fees to cover their operational expenses. On the other hand, agencies based in locations with a lower cost of living may offer more competitive pricing.
However, top social media agencies provide international marketing services which reduce this cost.
For example, by joining Ainfluencer, you can access a list of influencers globally. So, without caring where this company is located, you can find the influencer in your own location and start a collaboration.
As you can see, if you choose a social media agency that provides its services online, and you don’t need to be in their location, you can reduce the costs of your campaigns and even the advertising budget.
No matter what your business is about, nowadays, most of your target audiences are online using different social platforms, such as Instagram and TikTok. To effectively introduce your brand and products, it is recommended that you increase your activity on these platforms. A social media management agency can help you speed up this process, and have a more focused and optimized performance.
Do you want to grow your brand’s awareness, leads, and sales on Instagram and TikTok? Sign up on Ainfuencer for free, and connect with top influencers and streamlines the entire workflow, from receiving offers to making payments and leaving reviews.
From preparing a social media marketing strategy to managing your accounts, analyzing the insights, running campaigns, collaborating with influencers, and using different tools to improve your engagement and presence, all are the things a social media agency does. However, you can customize the services you want to receive from these agencies.
Standing out among all competitors in the crowded world of social media is not that easy. Acquiring followers and converting them into customers organically can be a lengthy process. You will need the help and experience of experts in this field, especially if you are new and want to grow your market online.
Once you have analyzed your target audience and confirmed that you’ve selected the appropriate platform, you can proceed with your marketing strategy. Good social media marketing can give you great results between 6 to 9 months. Your activity, creativity, and continuity are the most important things to consider to reach your goals. Additionally, working with a professional social media marketing agency can increase your chances of achieving results in a shorter timeframe.