Top 10 Facebook Influencers to Follow in 2024

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Facebook is a great place for businesses to connect with people and grow their audience. Many brands work with Facebook influencers to boost their brand awareness and online presence. So, we’ve gathered some top influencers and explored how to find Facebook influencers.

Collaborating with Facebook influencers is the first step in your Facebook marketing strategy. They’re similar to Instagram influencers, including famous people, media outlets, and brands. They often have profiles on multiple platforms to reach more people. It couldn’t be better! 😃

Before exploring top Facebook influencers, let’s figure out how to find influencers on Facebook. Let’s get started!

How to Find Facebook Influencers?

You can use social media influencers to increase your brand awareness and attract more customers. Facebook influencers can help you reach different people and make them trust your brand. But how do you pick the right influencers? We’ll give you tips on finding the best ones to promote your brand.

Let’s start with the most reliable and accurate way to find Facebook influencers.

#1 Try an Influencer Marketing Platform

Because searching for Facebook influencers on your own takes a lot of effort and time, many people like to use a trusted influencer marketplace such as Ainfluencer to make things faster and easier.

Ainfluencer: The Best Influencer Marketing Tool

Ainfluencer is a platform where brands and influencers meet. Unlike other similar tools that charge upfront, Ainfluencer is free to use. You can search for influencers, set up campaigns, and handle everything without paying. Cool, right?

Once you start a campaign, you can pick influencers you like or wait for them to contact you. You can also talk about prices with them through Ainfluencer’s chat feature. Watch the following video to learn how to create a campaign on Ainfluencer:

They have some secret weapons that make ainfluencer stand out from the competitors,  like:

  • It’s free and doesn’t have any hidden costs.
  • Your money stays safe until the work is completed.
  • They use AI to help you find the right influencers.
  • You can check an influencer’s stats before working with them.
  • Managing campaigns is easy, like scheduling posts and tracking performance.

If you’re unsure, they have more features for you to discover independently. Check out their demo video to see how it works. 

Interested? Join Ainfluencer now and grow your business without spending any money.

Create a Free Account

#2 Use hashtags and keywords

Look for popular hashtags related to your brand and products. You can search other social media platforms for trending topics and relevant keywords. Online tools can also help with this.

#3 Ask your audience

If you have many followers on your social media accounts, ask them if anyone is interested in working with your brand. Set some requirements, such as a minimum number of followers and creative content.

#4 Check other social media platforms

Although Facebook search can be tricky, platforms like Instagram, YouTube, and Twitter are easier to navigate. Search for keywords and hashtags there to find influencers with a Facebook presence.

#5 Try Google

Use Google to search for your target keywords, and add “site:” to limit the search to Facebook only. For instance, search for “site: fashion styling” if you’re in the fashion industry.

Once you find potential influencers, contact them to see if they want to collaborate with your brand.

List of Top Facebook Influencers

Facebook Influencers have a significant impact and become influential in their specific areas of interest. They make interesting posts, work with companies, and tell their followers about products or services.

1. Cristiano Ronaldo (@Cristiano)

He’s won many awards, like five FIFA Best Player awards and four European Golden Shoes. Throughout his career, he’s won 29 trophies. Ronaldo holds the record for scoring the most goals in the UEFA Champions League and the UEFA European Championship, with over 710 goals in total.

Besides football, Ronaldo is one of the popular social media influencers. He’s the most followed person on Instagram and has over 169 million followers on Facebook. Because of his popularity, many brands like Nike and Shoppee work with him. You can keep up with him on Instagram for more soccer and lifestyle content.

2. Shakira (@shakira)

Shakira, a famous Colombian singer, has over 124 million Facebook followers, mostly women. She works with brands like Pandora and Activia. She started her music career at 13 and made four albums in Spanish before releasing her first English album, “Laundry Service,” which sold over 13 million copies.

 She’s sold over 75 million records globally and is one of the top-selling artists. If you want to collaborate with her, click on the following button!

Create a Free Account

3. Kylie Jenner (@KylieJenner)

Our third Facebook influencer is Kylie Jenner, part of the Kardashian family. The Kardashians are famous for having many followers on Instagram, but Kylie is also popular on Facebook. She has more than 33 million followers and likes on her Facebook page.

Kylie is not just famous for being an Instagram influencer; she’s also a successful businesswoman. She’s done well with her cosmetic brand, Kylie Cosmetics. If you’re interested in beauty and lifestyle content, Kylie’s social media is where you should check out. She often shares bits of her fancy lifestyle with her followers.

See also  How to Unlink Facebook And Instagram? [The Full Guide in 2024]

4. Huda Kattan (@hudabeauty)

Huda Kattan, known as @hudabeauty, is one of the makeup influencers on Facebook. She began as a blogger, sharing beauty tips online, and has since gained a massive following on social media, with nearly 8 million fans on platforms like Facebook.

In addition to her influencer career, Huda is also the founder of Huda Beauty, her own makeup brand. Her products are sold worldwide, including at Sephora, showcasing her significant impact on the beauty industry.

5. Cameron Dallas (@Camerondallas)

Cameron is one of the Facebook influencers who is known to many on YouTube. He first gained popularity on Vine with funny videos. Now, he makes longer vlogs on YouTube and has over 3 million followers on Facebook. Of course, the numbers are increasing by the day.

You might have seen him on Netflix, with his show Chasing Cameron. Follow his Facebook page for more updates about him.

6. Kayla Itsines (@K.Itsines)

Kayla Itsines, an Australian fitness influencer, is a person you should check out if you need motivation to get fit. She has a huge following on Facebook, with over 28 million followers and likes on her page, making her one of Australia’s most popular fitness influencers.

Her journey as a fitness influencer started back in 2008, and since then, she’s been helping women get healthier and more confident. She’s not just a trainer; she’s also a published author with a book called “The 28-Day Healthy Eating & Lifestyle Guide,” where she shares recipes and tips for a healthy lifestyle.

Besides her fitness work, Kayla is also active on social media, where she shares workout tutorials, diet tips, and uplifting messages to inspire others to live healthier lives.

7. Selena Gomez (@Selena)

Let’s talk about Selena Gomez, a well-known singer and actress who started acting when she was young. Selena is super popular on social media. For a long time, she had the most followers on Instagram. She’s also one of the top Facebook influencers, with over 89 million followers.

While many celebrities are on social media, Selena really catches people’s attention with her posts. She also does a lot of good stuff with her social media, like supporting charities.

Now, it’s time to introduce a couple of Facebook influencers!

8. Explorerssaurus (@explorerssaurus)

Miguel Mimoso and Raquel Janeiro are a couple who share their romantic travel experiences on their social media channel, Explorerssaurus. 

They post pictures and videos on Instagram, Facebook, and TikTok, where they have over 1.3 million followers. They even create their own special photo filters. They have more than 6,000 followers on Facebook and share their adventures there too. If you want to work with them, just click the button!

Collaborate with Miguel & Raquel

9. Zach King (@ZachKingVine)

Let’s talk about Zach King, also known as @ZachKingVine on Facebook. He’s a famous internet personality, especially a Facebook influencer known for his cool videos and vlogs. From his username, he originally made videos on Vine, which used to be a big deal but no longer exists.

Even though Vine’s gone, Zach’s still super popular. Just look at his Facebook profile! He’s got a whopping 8.7 million followers there. If you’re up for some laughs and random fun, make sure to check out his page. His videos are guaranteed to brighten your day!

10. Two Trends (@Twotrends)

Espe and Sebas Hernandez are a happily married couple living in the USA. They love to travel and share their adventures with others through their joint project called Two Trends. They’ve built a big following of 2.6 million fans on TikTok and have a strong presence on Instagram, valued at £5,076.49. Moreover, they are active on Facebook. These Facebook couple influencers have over 95K followers on Facebook. 

You may ask about their past collaborations. They’ve also collaborated with big brands like AT&T. If you want to be the next partner, click on the button.

Collaborate with TwoTrends

To Wrap Things Up

The famous Facebook influencers you see on the above list are just a small part of the big picture. Facebook is used by people worldwide, so if you want to reach a global audience, you need to work with top Facebook influencers who everyone recognizes. This means looking beyond what you already know is popular and connecting with popular influencers in different regions.

At Ainfluencer, we help boost your influencer marketing efforts by providing data-backed insights into influencers. We handle everything for your influencer marketing campaign for Free, from finding the right influencers to collaborating with them.


1. How Do Influencers Make Money on Facebook?

Facebook influencers can make money by teaming up with brands to post about their products, earning a cut of sales through affiliate marketing links, and selling their own products. They get paid for talking about products, earn a percentage when people buy through their links, and make money selling their things.

2. Does Facebook Pay Creators?

Only eligible Facebook influencers who meet the requirements can get paid. If you’re a creator on Facebook or Instagram, you’ll get paid once a month as long as you follow all the rules all the time, even when it’s time to get paid. Your final payment is finalized at the end of each month and sent to you about three weeks later.

3. How Much Does Facebook Pay Influencers?

On Facebook, creators don’t get paid directly for views. They can make money from ads and sponsorships. How much they earn for each view depends on things like the type of ad and who’s watching.

4. How Much Do Facebook Influencers Make?

Facebook influencers charge different amounts based on their followers, engagement rate, and niches. They might ask for money for each post they make or an entire marketing campaign, and the price could be anywhere from $50 to more than $10,000. Usually, both the brand and the influencer talk about the price and agree on it.


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