Even though the number of Instagram, TikTok, and Snapchat users is increasing daily, some people still use Facebook. If you are one of these users, you might have heard of digital creators and seen them all over the app. But what is a digital creator on Facebook?
If you are thinking about starting Facebook marketing and becoming a digital creator, we can help you. In this article, we will answer what a digital creator means on Facebook and provide a step-by-step guide on becoming one.
What Is a Digital Creator on Facebook?
Similar to Instagram, on Facebook, digital creators are influencers or businesses who create and post content directly on the platform to entertain their followers.
They use Facebook’s tools and features to build their brand, promote their content, and monetize their work. Through Facebook, digital creators can connect with their followers, collaborate with other creators, and reach new audiences around the world.
Digital creators on Facebook create content on different topics including:
- Entertainment,
- Education,
- Health,
- Advocacy,
- Lifestyle.
An example of such content would be a creator teaching their viewers how to cook a specific recipe with step-by-step instructions. They can use visual tools to make their tutorial more entertaining to keep the viewers engaged. The digital creator can interact with the followers by asking them for feedback or wanting them to share some tips if they have already cooked the meal before.
These creators can publish their content through usual posts, Facebook Reels, and stories. You can even get paid for Facebook Reels if you know how to use Facebook features correctly.
Now that we’ve answered the question ‘What does digital creator mean on Facebook,’ let’s see how you can become one.
FaceBook Digital Creators Vs. Influencers
So, what is a digital creator on Facebook, and how is it different from influencers? There are some similarities and differences between digital creators and influencers so you can’t use these terms interchangeably. Both groups can impact their audience and they create content to do so but their purposes are different.
Digital creators post content to keep their followers around. They do it for entertainment and personal reasons. But influencers do content creation to attract new users and change their ideas about something. Usually for marketing purposes. In most cases, influencers want to persuade their followers to make a purchase or support a brand/product.
Since most influencers earn money through brand collaborations, they charge a fee for each post (based on the size of their following) or receive a commission for each sale.
How to Become a Digital Creator on Facebook?
Are you still asking what is a digital creator on Facebook? In the previous parts, we’ve talked about this and showed you the difference between digital creators and influencers. Now, let’s see how you can become one by following some steps.
1. Have a Facebook Creator Account
In the previous parts, we’ve discussed what a digital creator profile on Facebook is and its benefits. As it’s obvious, you can not become a digital creator on Facebook without having an account. So, start by signing up on the platform if you still need to get a business page.
For those who already have an account, follow these steps to switch your account from a personal to a digital creator Facebook account.
- Go to your Facebook profile.
- Tap on the three-dot button on the right side of your profile header.
- Select ‘Turn on professional mode’.
- To confirm, tap ‘Turn on’ and complete the process.
2. Setup a Creator Account on Instagram
The next step in answering what a digital creator on Facebook is and how to become one is setting up your Instagram account to be professional. If you already have an Instagram account, but it’s personal, you can easily switch to a creator in a few simple steps.
- Log into your Instagram account and go to your profile.
- Tap on the three-line icon at the top of your screen and select ‘Settings and privacy.’
- Scroll down to the ‘For professionals’ box and tap ‘Account type and tools.’
- Choose ‘Switch to professional account’.
- Choose your category and follow the in-app instructions to switch your account from personal to creator.
3. Connect Facebook and Instagram
For those asking, ‘What is a digital creator on Facebook, and how do you become one?’ Here is the next step to follow. The next step in setting up a digital creator Facebook account is connecting your Instagram and Facebook together. Here is how to connect Instagram and TikTok to manage your pages:
- Open the Instagram app and go to your profile.
- Tap on the three-line icon at the top of your screen and select ‘Settings and privacy’.
- Choose ‘Account Center’
- Under the ‘Connected experiences’, select ‘Sharing across profiles’.
- Now, you need to add your Facebook account to enable this experience. Choose ‘Tap accounts.’
- Select ‘Add Facebook account.’
- Use your login information to connect two pages together.
- Once you have successfully connected two profiles, toggle on ‘Your Facebook story and posts.’
4. Grow Your Audience
Knowing what a digital creator account on Facebook without growing is worthless. You need to increase your followers to monetize your account and earn money on Facebook. Following some simple strategies can help you with getting more followers:
- Share content every day on both Instagram and Facebook,
- Find the best time to share your posts,
- Utilize Instagram reels and stories,
- Use trending hashtags,
- Go live,
- Collaborate with other creators.
To know more about these and other effective strategies, make sure to read our guide on How to get 10k followers on Instagram.
5. Collaborate with Instagram Influencers
Knowing what a digital creator on Facebook is without increasing your audience isn’t worthwhile. One of the best ways to increase brand awareness, boost your growth, and get more followers on both Instagram and Facebook is by collaborating with similar influencers in your niche. Since they already have an established audience, collaborating allows you to tap into their followers and grow your account.
But finding the right collaboration partner is not easy. You need to check their audience and make sure they are real and interested in your niche. Also, based on their follower count, the partnering cost can vary, and you need to find the ones that match your budget. But with the help of Ainfluencer, you can skip these steps and run an effective collaboration in a couple of minutes.
Ainfluencer – The Best Way To Collaborate With Brands
Ainfluencer is a free and end-to-end influencer marketing platform that connects brands and influencers in a safe interface. No matter what service you offer and what industry you are in, you can find related creators on this platform. There are more than 500,000 influencers across Instagram and TikTok on Ainfluencer, which is increasing.
With an AI-powered search engine, you can target influencers based on more than 20 criteria, such as niche, budget, engagement rate, and location, to find your best match. So if you are ready to increase your audience, collaborate with other creators, and run social media campaigns, sign up on Ainfluencer for free now!
Benefits of Being a Digital Creator on Facebook
After introducing who is a digital creator on Facebook and how to become one, let’s talk about its benefits.
- Becoming an influencer: The first and most important benefit of becoming a digital creator on Facebook is becoming an influencer. As a digital creator, you can increase your followers and create your own community. And this community can and will follow you on other social media platforms such as Instagram and TikTok.
- Monetization: There are different methods to make money on Facebook and monetization is one of them. By increasing your account engagement your content receives more views. And more views translate to more earnings from Facebook.
- Brand collaboration and sponsor posts: As one of the most popular social media platforms, Facebook has great potential for business marketers. These marketers use influencers and digital creators for their marketing campaigns and as a Facebook creator, you can make a deal with them and earn money through the platform.
Conclusion
Becoming a digital creator on Facebook can be a good option for those passionate about creating and sharing content. If you ask yourself what a digital creator on Facebook is and how to become one, we have your answer.
Following the steps outlined in this article, anyone can become a digital creator on Facebook and start creating engaging content that can reach a wider audience.
FAQs
The Facebook algorithm dictates content visibility based on engagement metrics. Creators must understand these nuances to align their content for maximum reach strategically.
Absolutely! In 2024, Facebook will offer multiple monetization avenues, including ad revenue, brand collaborations, and exclusive content subscriptions, providing creators with diverse opportunities to capitalize on their content. So now that you know the answer to what a digital creator on Facebook is, you are ready to earn money.
Addressing privacy concerns requires a proactive approach from digital creators. They must prioritize transparent communication with their audience, clearly outlining how user data is handled. Adherence to evolving privacy standards and implementing robust security measures ensures that creators build trust with their audience while navigating the complexities of data privacy.
