Pitching to brands and getting brand deals can be a daunting task for influencers, but with the right approach and mindset, it can lead to successful partnerships and opportunities.
In this article, we will explore the key elements of a successful pitch and provide tips on how to reach out to brands as an influencer and make a lasting impression on potential brand partners.
First and foremost, to pitch yourself to brands, it is essential to understand your audience and niche. As an influencer, your audience trusts your content and looks to you for recommendations and advice.
Therefore, it is crucial that you only pitch products or services that align with your brand and are relevant to your audience. By understanding your niche and audience, you can tailor your pitch to show how your partnership and brand deals will benefit both the brand and your followers.
Next, research the brand you are pitching to. It is important to know the brand’s mission, values, and target audience. This information will help you to tailor your pitch and show how you can align with their brand and help them achieve their goals.
Additionally, take the time to research the brand’s previous campaigns and partnerships. This will give you an idea of the types of influencers and campaigns they have worked with in the past, and help you to understand how you can stand out.
When crafting your pitch, it is essential to be clear and concise. Brands receive countless pitches from influencers, so it is essential to grab their attention quickly. In the first sentence, briefly introduce yourself and your audience, and explain how your partnership with their brand will align with their brand and benefit your followers. Use bullet points or subheadings to break up the text and make it easy to read. Include data and statistics to back up your claims, such as your engagement rate and reach.
What Is a pitch Email by an influencer?
A pitch email by an influencer is one of the ways to reach out to brands. It is a message sent to a brand or a company in order to propose a collaboration or partnership. The pitch email typically includes information about the influencer’s audience, their reach and engagement, their past collaborations and results, and their ideas for working with the brand.
It also includes the influencer’s contact information and a call-to-action for the brand to respond or schedule a call to discuss further. The goal of the email is to persuade the brand that the influencer is a good fit for their product or campaign and to generate interest in working together and closing brand deals. A pitch email may also include a media kit with the influencer’s statistics and demographics and a portfolio of their past work.
What are the elements of a killer Pitch Email?
A killer pitch email should have the following elements:
1- A clear and compelling subject line
The subject line should grab the brand’s attention and entice them to open the email.
2- A personalized introduction
The introduction should address the brand by name and explain why the influencer is reaching out to them specifically.
3- A brief overview of the influencer’s audience
The email should include information on the influencer’s audience demographics, reach, and engagement rates.
4- Examples of past collaborations
The email should include examples of the influencer’s past collaborations with brands, including metrics and results.
5- A clear value proposition
The email should explain how the influencer’s audience and expertise align with the brand’s goals and how the collaboration will benefit the brand.
6- A call-to-action
The email should include a clear call-to-action, such as asking the brand to schedule a call to discuss further or to provide their media kit.
7- A professional and polished design
The email should be well-designed and easy to read, and include the influencer’s contact information and links to their social media profiles.
8- Media Kit
The email should include a Media Kit that gives the brand a broader understanding of the influencer’s audience, their reach and engagement, their statistics and demographics, and their portfolio of their past work.
9- Targeted approach
The influencer should research the brand and tailor their pitch to the brand’s needs, goals and industry.
The influencer should follow-up with the brand after a certain time period to ensure that the brand received the email and to keep the conversation going.
7 ways to find brands to pitch to
1- Search for brands in your niche
Look for brands that have a similar target audience or that sell products or services related to your niche and then pitch yourself to brands.
2- Use social media
Look for brands that are active on social media and have a strong presence. To see how to reach out to brands as an influencer, use hashtags, search for keywords related to your niche, and check out the accounts of similar influencers to find potential brands to pitch to.
3- Attend events
Attend industry events and networking opportunities to meet brands in person.
4- Use influencer marketing platforms
There are platforms such as AspireIQ, Ainfluecner, Hypetap, TRIBE, etc., which connect influencers with brands for collaboration.
5- Research brand’s collaborations
Look for brands that have worked with other influencers in your niche and reach out to them.
6- Check out brand’s website
Many brands have a “Collaborate” or “Partnership” page on their website, where you can find information on how to pitch yourself to them.
7- Reach out to PR agencies
Many PR agencies represent multiple brands, and reaching out to them can lead to multiple opportunities.
It’s important to note that before you reach out to a brand, you should do your research on their products and campaigns, understand their target audience and tailor your pitch accordingly.
There are several influencer and brand marketplaces available, each with their own unique features and pricing structures. Here are a few examples:
Top influencer marketing marketplaces
If you are looking for a free influencer marketplace that helps both brands and influencers connect and collaborate, the best choice is Ainfluencer. It helps brands simply explore a marketplace of thousands of qualified influencers in different niches and reach out to them. It lets brands filter your search using custom search filters such as location, language, gender, category, etc. to accelerate and simplify the process of finding influencers.
Once you find your target influencer, you can take advantage of the built-in chatbox to negotiate your terms and close deals right in the app.
Features for influencer marketing campaign management and analytics are also provided by Ainfluencer to let users analyze both the influencers and campaign progress.
If you wonder how to reach out to brands as an influencer using Ainfluencer, you can download the Ainfluencer app, connect your IG account to it, explore thousands of brand campaigns, see their campaign details, and make offers to the ones you want to collaborate on their campaigns.
AspireIQ is an influencer marketing platform that connects brands with influencers. Brands can search for influencers based on demographics, engagement rate, and other metrics, and influencers can create a profile to showcase their audience and past collaborations. The platform also has features for campaign management and analytics. Pricing for brands starts at $1000/month.
Hypetap is a platform that helps brands connect with influencers, create campaigns, and measure their performance. The platform offers a variety of features such as audience demographics, campaign management, and analytics. They also offer a service where they help brands to identify the best influencer for their campaign. They do not disclose their pricing publicly but they offer a custom package to their clients.
TRIBE is a marketplace that connects brands with influencers to create sponsored content. Brands can search for influencers based on demographics, engagement rate, and other metrics. Influencers can create a profile to showcase their audience and past collaborations. The platform also includes tools for campaign management and analytics. The platform is free for influencers to join, but brands pay a fee for each campaign they run on the platform.
Influencer.co is a marketplace that connects brands with influencers, and it also provides a platform for influencers to showcase their work and for brands to search for influencers based on demographics, engagement rate, and other metrics. The platform also includes tools for campaign management and analytics. The platform is free for influencers to join, but brands pay a fee for each campaign they run on the platform.
#6. Hootsuite Insights
Hootsuite Insights is an influencer marketing platform that provides influencer search, campaign management, and analytics. The platform allows brands to search for influencers based on demographics, engagement rates, and other metrics. The platform is free to join, but brands pay a fee for each campaign they run on the platform.
Each of these platforms has its own advantages and disadvantages, and the best choice will depend on your specific needs and goals. It’s always recommended to check their website, read reviews, and test their features before making a decision.
What are the best influencer marketplaces for TikTok influencers?
Here are a few examples of the best influencer marketplaces for TikTok influencers:
Ainfluencer will soon add TikTok services. TikTok Influencer Marketplaces like Ainfluencer have become one of the most powerful tools for businesses to reach their target audience through collaborating with TikTok influencers.
Ainfluencer offers a unique way to engage with potential customers, helping brands to create an impactful presence on social media by connecting them with target influencers that can take their TikTok influencer marketing campaigns to the next level. It provides insights into key demographics and trends, enabling businesses to measure the effectiveness of their campaigns and optimize them for better results.
#2. TikTok for Business
TikTok for Business is a platform for brands to connect with TikTok influencers and create sponsored content. TikTok influencers can create a profile, showcase their audience and past collaborations, and connect with brands.
Influencer.co is a marketplace that connects brands with TikTok influencers, and it also provides a platform for influencers to showcase their work and connect with brands.
Heepsy is a platform that helps brands connect with TikTok influencers, it also provides a platform for influencers to showcase their work and connect with brands. They offer a variety of features such as audience demographics, campaign management, and analytics.
Upfluence is a platform that allows brands to find and connect with TikTok influencers. Influencers can create a profile, showcase their audience and past collaborations, and connect with brands.
#6. TikTok Creator Fund
TikTok Creator Fund is a program that helps TikTok influencers monetize their content by connecting with brands and creating sponsored content.
It’s worth noting that since TikTok is a relatively new platform, there are fewer influencer marketplaces that specialize in TikTok influencers specifically, but more are appearing as the popularity of the platform grows. It’s always recommended to research, read reviews, and test their features before making a decision.
Some common questions brands usually ask influencers when pitching to brands are listed here so be prepared to answer them.
- What are your audience demographics (age, gender, location, interests)?
- How many followers do you have on your social media channels?
- What is your engagement rate?
- Can you provide examples of past brand collaborations and their performance?
- What is your pricing for sponsored posts or collaborations?
- Can you provide access to your analytics/insights for your social media channels?
- Are you open to creating custom content for the brand?
- How do you plan to promote the brand/product?
- Are you open to a long-term partnership with the brand?
- Are you able to disclose your sponsored posts as sponsored content?