Tech influencers are content creators who try out and test various technology products in the market through different platforms like Instagram, YouTube, and more. By following these tech influencers, you can understand how different products work, helping you make better choices in the world of technology.
Whether you want to know the best tech influencers on TikTok, Instagram, YouTube, and other popular platforms, stay with us until the end of this article.
Top Tech Influencers
Want to know the top tech influencers on Instagram, YouTube, or other platforms? Look at this beneficial list to discover the best of the best.
1. Elon Musk
We all know the wealthiest man in the world, Elon Musk. For many, he’s a tech influencer; however, he is a businessman and investor. As of 2024, he’s worth around $254 billion, mainly from owning Tesla and SpaceX.
The SpaceX story started in 2001. Elon Musk, who is interested in space exploration, discussed funding a growth chamber for Mars with the Mars Society. He then attempted to buy missiles in Moscow for sending payloads into space. The first attempt failed, but in 2002, with a new team, Musk tried again. The rockets were too expensive, so he started his own company, SpaceX, in May 2002. Investing $100 million of his own money, Musk became the CEO and Chief Engineer.
Tesla Motors was founded in July 2003 by Martin Eberhard and Marc Tarpenning. Before Elon Musk’s involvement, Eberhard and Tarpenning actively contributed to Tesla’s early development. In February 2004, Musk invested $6.5 million, becoming the majority shareholder and chairing Tesla’s board.
A busy man like Elon never involves himself in social media drama; therefore, we need help finding an account on Instagram or YouTube, though he is kind of active on X.
2. Mark Zuckerberg
Who would give up the opportunity to attend the best university, Harward, to invent an application in a garage? Mark exactly did that, taking a risk that nobody would typically consider.
Mark Zuckerberg, born May 14, 1984, is an American businessman and philanthropist. He co-founded Facebook in 2004 with his Harvard roommates, later launching Meta Platforms.
He took Facebook public in May 2012, becoming the world’s youngest self-made billionaire at 23. Furthermore, he has since engaged in philanthropy, notably through the Chan Zuckerberg Initiative. He is kind of active on Instagram and has 12.4M followers.
3. Lewis Hilsenteger
Lewis George Hilsenteger, also known as Unbox Therapy, is a Canadian YouTuber who unboxes and reviews technology products. His channel has 21.4 million subscribers and over 4.58 billion views. In a famous video from September 2014, he used only his hands to bend his iPhone 6 Plus, sparking the ‘Bendgate controversy about phones bending in pockets.
Hilsenteger and Jack McCann started Unbox Therapy on YouTube in December 2010. Hilsenteger got the idea after enjoying unboxing videos. The channel lets you enjoy opening new tech items without buying them. Early unboxing included a smartphone breathalyzer and an ‘unspillable cup.’
With several videos each week, they often get over a million views. As of April 2023, the average view count is over 2 million, and Hilsenteger ranks 7th in the tech category on Social Blade.
The channel reached 1 billion views by February 2018 and 4 billion by April 2021. Hilsenteger also created Lew Later; both channels had over 19 million subscribers. He is indeed one of the biggest tech influencers on YouTube.
4. Marques Brownlee
Want to discover inspiring black YouTubers? Marques Keith Brownlee, also known as MKBHD, is an American black tech YouTuber famous for tech videos and his podcast Waveform. Born on December 3, 1993, he has over 20 million subscribers and 3.93 billion views.
Vic Gundotra, a former Google executive, called him ‘the best tech reviewer.’ In 2019, he won ‘Creator of the Decade’ at the 10th Shorty Awards. Besides YouTube, he’s also the 2022 WFDF World Champion in ultimate Frisbee with New York PoNY.
5. Joanna Stern
Check out this female tech influencer, Joanna Stern (born December 5, 1984). She’s an American tech journalist famous for her videos and columns at The Wall Street Journal, Engadget, and The Verge.
Stern started writing about tech at Laptop Magazine, reviewing laptops and netbooks. After that, she spent three years at Engadget as the editor of reviews on various consumer tech.
While she doesn’t have a personal account on YouTube, as a female tech influencer, she is quite active on Instagram and has 13.4k followers.
6. Graham Cluley
Meet Graham, a British YouTuber with 4.4k subscribers. He’s a tech influencer and the author of grahamcluley.com, a daily blog about computer security news and advice. Graham began his career as a programmer at a British anti-virus company, where he developed the first Windows version of Dr Solomon’s Anti-Virus Toolkit.
During his successful years from 1999 to 2013, Cluley worked at Sophos as a Senior Technology Consultant. He also took on roles such as Head of Corporate Communications, spokesperson, and editor of Sophos’s Naked Security site.
Before getting into computer security, Cluley made cool computer games like Jacaranda Jim (1987) and Humbug (1990). He shared them as shareware, advertising in computer magazines and sending them out on disks. If you paid, you got extra tips and maps. People loved them and called them ‘shareware masterpieces’ in PC Review. Now, you can download or play these games for free on his website.
Graham is on Instagram, LinkedIn, and X. You can follow him on any social media account.
7. Paul Asadoorian
Get to know the tech influencer king, Paul! He’s the Lead IT Security Engineer at a big university in New England. For the last six years, he’s handled intrusion detection, firewalls, VPNs, and testing in educational IT. Paul often talks about wireless security at events like MIT Security Camp. His research has been in publications like Network Intrusion Detection, 3rd edition, Securityfocus.com, and the SANS Reading Room.
As one of the biggest tech influencers, Paul not only runs his security consulting company, Defensive Intuition, but he’s also the host of PaulDotCom Security Weekly, a podcast about IT security. They cover news, vulnerabilities, and interviews with top security professionals. He is now very active on X and has 77K followers, which is a lot on a platform like X.
8. Gary Vaynerchuk
The eighth on our list is Gary. He’s an American businessman, author, internet personality, and tech influencer, Gary Vee. Gary co-founded Resy, a restaurant reservation software, and Empathy Wines.
He became famous by growing his family’s wine business. He turned their $4 million sales into $60 million using his e-commerce website, WineLibrary.
Now, he’s famous for digital marketing and social media, serving as the chairman of VaynerX, a New York-based communications company, and as the CEO of VaynerMedia, a VaynerX associate.
Gary is very popular on YouTube and has 4.28M subscribers. He has written many books, such as Twelve and a Half, Crush It, Day Trading Attention, and more that made him the best-selling author in New York.
9. Guy Kawasaki
Now, let’s talk about an American influencer from Hawaii. Meet Guy Takeo Kawasaki, born on August 30, 1954. He’s a marketing specialist, author, and Silicon Valley venture capitalist. Back in 1984, Guy was part of the original Apple team that marketed the Macintosh computer line.
In 1989, Kawasaki left ACIUS to focus on writing and speaking. In the early 1990s, he wrote columns for Forbes and MacUser magazines. He also started another company, Fog City Software, which created Emailer, an email client that was sold to Claris.
Additionally, he had a set of software utilities named Guy’s Utilities for Macintosh (GUM), published by After Hours Software in the early 1990s. We can call him a tech influencer because he is very popular in real life but not on social media. He has only 10K subscribers on YouTube and 95K followers on Instagram.
10. Larry Kim
Meet a popular tech influencer from Asia who is the founder and CEO of Customers.ai. They have the world’s best B2C data and AI-powered Sales Outreach Automation platform used by sales and marketing at companies of all sizes.
This tech influencer has been named Search Marketer of the Year multiple times by PPC Hero, Search Engine Land, and the US Search Awards. Unfortunately, Larry is not an Asian YouTuber. He is not very active on YouTube but has 48.7K followers on Instagram.
How to Collaborate with These Tech Influencers?
These and many other tech influencers have gained so many audiences over time by leaving an impact on them. Their audience is people interested in their niche who follow them to be like them in their field. As a new YouTuber, Instagram influencers or a tech business owner, you can collaborate with these tech influencers to be as succssusful as they are.
The perfect way to find your target audience and grow brand awareness is by working with social media influencers and YouTubers. But how to find the right influencers in your niche that would match your budget? Ainfluencer is your answer.
Ainfluencer- The Best Platform for Such Collaborations
Ainfluencer is a free, end-to-end influencer marketing platform that connects brands with influencers to have collaborations and campaigns. As we saw, most of these tech influencers are active on Instagram, TikTok, YouTube, and LinkedIn, where they work with brands and other creators.
This platform uses an AI-powered search engine that helps you find your perfect collaboration match. You can filter influencers based on your location, gender, niche, budget, audience demographics, etc. It suggests various creators in your niche for you to click on, view their profiles, and conduct research.
To find your perfect match, use the in-app chat feature to talk with influencers. So, if you are ready to find the biggest tech influencers and work with them.
Conclusion
Tech influencers are like guides in the world of technology. They share cool gadgets, explain complicated tech stuff, and create a community. Whether it’s on YouTube, Instagram, or podcasts, they help us stay in the loop with the latest tech trends. As we journey through the digital world, these influencers are our friendly companions, making tech exciting and easy to understand.
FAQs
Tech influencers make it easier for buyers to choose the best tech products. They check out the strengths and weaknesses of different companies and pick the top ones. These influencers are experts in their fields and write about things they know well.
According to the latest research, lifestyle is the most popular category for influencers worldwide.
