Control the Impact of Coronavirus on Influencer Marketing
Coronavirus has impacted almost every aspect of society on a global scale, and the road to recovery has been fraught with setbacks. The world of marketing is no exception, and the lasting impressions of COVID-19 have left digital marketers scurrying to adapt. Influencer marketing is one of the most significant branches of social media marketing and continues to be impacted by the spread of coronavirus.
Marketing reports show that 62% of US consumers do more online shopping than before COVID-19. As the pandemic wreaks havoc on the global economy, many businesses must ramp up digital marketing and sales efforts in order to survive.
Influencer marketing is a digital marketing strategy that many brands are implementing to help boost sales and increase brand awareness on social media. This article offers useful tips to both brands and social media influencers to minimize the effects of the coronavirus pandemic on influencer marketing.
How Influencers Can Survive the Coronavirus Pandemic
Influencer marketing has to adapt to survive the coronavirus pandemic. Tapping into influencer culture is one strategy that influencers and brands can implement continue to earn a living.
First of all, they need to change their marketing strategy
- Create a social media brand partnership for health, education, technology
People expect greatness from social media influencers. The more followers they have, the more expectations rise. Influencers should pivot their marketing strategy to focus on influencer culture and social media culture at large, rather than strictly revenue-generating opportunities.
In this case, the influencer marketing industry should pursue new, non-ad-revenue opportunities through brand partnerships to spread health tips to educate people during corona. Social media users will appreciate such efforts, leading to stronger, more trusting relationships with fans.
COVID-19 has significantly impacted marketing activities, spending, jobs, and performance in many sectors. However, the business of influencer marketing has matured enough to know that not everything is about making money; it’s also about building relationships and creating trust. This is why it’s important for influencers to take an educational and supportive stance on the pandemic, using their platform to spread awareness.
- Influencer marketing agencies should help brands and influencers use their social influence to reach out during COVID-19
Coronavirus is a hot topic, and currently one of the most searched and followed situations worldwide. This makes it one of the most efficient ways to be heard on social media, especially Instagram. People like to be informed and follow different perspectives on this urgent situation. In fact, influencer marketing agencies have found that social influencers are highly effective in reaching out to promote healthcare tips.
Recent stats show that engagement on social media posts was higher than normal as more consumers spent time in physical isolation. Because people are at home and can better manage their time while teleworking, they’re spending more time on Instagram engaging with posts on the topic of #coronavirus, #covid19, #covid, #pandemic, and #coronavirusoutbreak.
Influencer marketing agencies can connect brands with the right influencers to achieve the worthwhile goal of generating awareness and being helpful during the pandemic through generating relevant content on COVID-19.
- Influencer marketers should take COVID seriously and avoid mistakes while connecting to their audience
Influencers depend on their audience, which means they must be very careful about what kinds of content they share with their fans.
It has been seen many times; an influencer makes some big mistake and discredits themselves, effectively destroying their social influence. Let’s have a look at this topic.
Some social media influencers pretend that the pandemic is not happening and continue with their previous Instagram content.
During the COVID-19 pandemic, one huge taboo is when influencers travel and create content. There is a strong belief that sheltering at home and not travelling outside the country is critical. Influencers who decide to ignore the risks and post such content risk being seen as careless, tone-deaf and even dangerous by their followers.
Finally, influencers should avoid making jokes and kidding about coronavirus. It is a serious issue, and jokes may not be taken lightly by followers. Influencers can easily lose the respect of their audience this way.
Brands and influencer marketing during the coronavirus pandemic
75 percent of marketers are taking advantage of influencer marketing to increase their brand awareness. It is undeniable that brands rely on influencer marketing campaigns to drive engagement and boost sales. On the flip side, the Coronavirus pandemic has caused many brands to cut their marketing budgets to try and save money. As a result, social media influencers are losing their income and finding this type of independent job increasingly challenging.
For brands and influencers to survive this pandemic, the key is compromise. They’ll have to work together and potentially sacrifice for the greater good of making it through to the other side.
Brands and influencers can survive this pandemic by working together to create educational campaigns that benefit both parties and fulfill the social responsibility we all have to make it through COVID-19 together. With a little creativity and compromise we can get through this!