Top 10 SEO Influencers To Follow: [The Best Experts in 2024]

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In online marketing, SEO influencers are important in shaping online landscapes and improving your business visibility. You may ask: How? Well, read on to find the answer! 😉

Website optimization is crucial if you want your online content ranked on SERPs. So, if you want to make your brand visible and improve your brand awareness, you must use effective SEO strategies. But it’s daunting because you must be updated with the SEO trends and the latest ranking algorithms to get the best result. Well, who are the best people to learn from? That’s where an SEO influencer comes to help you.

SEO influencers are the ones who discover the latest SEO trends and best optimization practices to attract more organic visitors to your website. Therefore, if you‘re a brand owner, team up and take advice from the best SEO bloggers to drive more traffic and boost your brand awareness like never before!

In this article, we’ll compile a list of the top 10 SEO influencers to follow immediately!

Let’s get started!

List of Top SEO Influencers

By following an SEO influencer, you can benefit from their valuable experience and use their strategies to succeed in your eCommerce marketing. Here is the list of popular names in the Search Engine Optimization industry that will help you learn all strategies to improve your website ranking and brand visibility.

Follow the top SEO influencers on Twitter, YouTube, and Instagram and learn all the digital marketing strategies you need to promote your business!

1. Danny Sullivan – (@dannysullivan) (526.4K Followers)

Danny Sullivan is one of the well-known SEO influencers and the founder of Search Engine Land. Sullivan has experience as a journalist and analyst for companies such as CNN and PC World. He has also written multiple books on search engine optimization and online marketing.

He is a reliable source of information and analysis for marketers and businesses, and his views have been highly esteemed in the SEO industry for two decades. He provides updates on SEO, clarifies Google’s algorithms, and offers search trends with over 526K followers on his Twitter account.

2. Matt Cutts – (@mattcutts) (490.9K Followers)

There’s no doubt that Matt Cutts is one of the top SEO Twitter influencers with nearly 500K followers. He was head of search quality at Google and even became the Administrator of the US Digital Service. 

Previously, he had an important role in developing the Google search algorithm. By now, Matt has shared insights into Google’s views on search and various SEO topics in his posts and videos.  Moreover, he founded the blog, ‘Matt Cutts: Gadgets, Google, and SEO’.

Currently, he lives in Toronto with his family. By following him, you can gain a historical perspective on SEO and understand how it has evolved over the years.

3. Rand Fishkin – (@randfish) (465.7K Followers)

If you’re familiar with SEoMoz, then you’ll like to know Rand is behind it! Rand Fishkin, known for co-founding SparkToro and Snackbar Studio, is a key figure in the SEO field. He shares his views on SEO, content marketing tips, and entrepreneurship on Twitter, with over 465K followers.

Rand hosts the Whiteboard Friday video series and has authored SEO-related books like Lost & Founder. Follow him and get valuable insights into SEO strategies and audience research.

4. Neil Patel – (@neilpatel) (451.5K Followers)

Neil Patel always shares valuable content on his Instagram page with his 472K followers! Neil is the creator of @NPDigital, a successful marketer, and a bestselling author featured in the New York Times. 

Forbes nominated him as one of the top 10 marketers. Additionally, he has been listed among the 100 most brilliant companies by Entrepreneur Magazine. With achievements like being a bestselling author and having over one million subscribers on his YouTube channel, Patel is known for his online marketing expertise. 

He has already helped major global corporations, such as Amazon, Google, NBC, Microsoft, and General Motors, improve their businesses through online marketing strategies. So, you’ll learn so much by following this SEO influencer!

5. Barry Schwartz – (@rustybrick) (219.9K Followers)

If you’re looking for actionable analysis of search engines, then Barry Schwarts may be your solution. He’s the CEO of RustyBrick, which helps businesses boost sales and save money. RustyBrick creates personalized web software like SEO content writing services, management systems, CRM applications, and mobile apps.

Barry is also the founder of the Search Engine Roundtable, serves as the News Editor at Danny Sullivan’s Search Engine Land, and hosts the Search Marketing Expo in Israel.

In addition, he advises various online search engines, including Google and Bing, with over ten years of experience in marketing, business, and web strategy. This SEO blogger shares timely news, analysis, and updates on search engines and digital marketing. 

See also  20 Top Nursing Influencers To Follow In 2024

6. John Mueller – (@JohnMu) (165.2K Followers)

You might know John Mueller! He works at Google and shares important information about how Google views SEO. His tips and suggestions can help website owners to align their strategies with what Google recommends. 

On Twitter, he has over 165K followers. By following John Mueller, you can gain insights into how Google interprets and ranks websites, help enhance your online presence, and boost your visibility.

7. Brian Clark – (@Brianclark) (162.2K Followers)

Have you heard about It’s led by SEO influencer Brian Clark. He’s the founder of Copyblogger, a well-known blog about content marketing. Brian is known for his content marketing, SEO, and business skills.

He has hosted the popular Unemployable podcast and has written many books on content marketing and business. Check out his advice on digital marketing, travel stories, and cute pictures of his cat.

8. Brian Dean – (@BrianEDean) (127.4K Followers) 

Brian Dean is one of the best SEO bloggers who helps websites get more visitors from search engines. He started a popular website called Backlinko that teaches people how to improve their websites and get more links. 

Now, Brian is a Co-founder of  Exploding Topics. Using Exploding Topics, you can stay up-to-date on people’s interests. So, you can create content that lots of people will want to see. Pretty interesting, right?

If you follow Brian Dean, you can learn about the latest content marketing strategies to shoot up your website in search results. He is one of the top SEO influencers on Twitter and has over 127K followers. He shares information about what’s popular online, which can help you get more people to visit your site and connect with your target audience.

9. Cyrus Shepard – (@CyrusShepard) (111.1K Followers)

Cyrus Shepard, an SEO consultant and former head of SEO at Moz, is known for his skills in website optimization. He’s an expert in on-page optimization, link building, and content marketing. Cyrus frequently shares his knowledge at conferences and on Twitter with over 111K people.

You can ensure your website is well-optimized for search rankings and user experience by following this SEO influencer on Twitter.

10. Ann Smarty – (@seosmarty) (64.8K Followers)

She is the Co-founder of @smartyMktg and founder of, and Ninja Marketing. So, Ann lives up to her last name! 🙃Through Viral Content Bee, Ann offers insights and SEO strategies to boost content visibility.

Ready to shoot up your traffic? Follow her on Twitter for tips on content promotion, social media tactics, and optimizing your content’s impact through collaborative sharing.

Read Also: How Social Media Influencers Can Boost Your SEO Efforts

Note: If you want to make your brand unstoppable, you can fuel it with the power of content marketing and influencer marketing! Following SEO influencers is a good tactic to learn all you need to optimize your website, increase traffic, and enhance brand awareness. 

There are other methods as well, such as using an influencer marketing platform to collaborate with popular influencers and promote your brand through their social media, directing their audience to your website.

Here’s the best tool to find and collaborate with influencers in different niches.

Ainfluencer: The Best Influencer Marketing Tool

Ainfluencer is a complete influencer marketplace that allows businesses to search for influencers based on specific criteria, narrow down the results by gender, age, location, etc, and see all their collaborations in one place. 

It offers tools for businesses to handle their influencer relationships, campaigns, and collaborations. This includes creating unlimited campaigns for free, creating and managing contracts, and processing payments.

If you’re looking for a high-end marketplace, Sign up now!

Create a Free Account

To Wrap Things Up

Search Engine Optimization is challenging to most business owners because they need to stay updated with the latest Google trends and the newest ranking algorithms. SEO influencers are the ones who find and share the latest trends and tips. So, in this article, we’ve provided a list of top SEO influencers to follow and learn all businesses need to succeed in content marketing!


1. Why Should You Follow an SEO Influencer?

These experts have already tested and refined various techniques to achieve the best results. So, if you follow them, you will access SEO knowledge, tips, and content strategies to enhance your website’s visibility and get more organic traffic. Moreover, marketers and business owners can save lots of time that would otherwise be spent on trial and error by taking the advice of SEO influencers.

2. Who Is an Expert in SEO?

An SEO expert knows a lot about optimizing your website and making it appear on top results. It involves understanding the rules and best ways to optimize content for search engines. Examples of SEO experts are Rand Fishkin, Brian Dean, and Neil Patel.


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