Buying a new or used car is one of the biggest purchasing decisions one will make. As such, automotive industry brands need to think carefully about how they inform potential customers to help them make the most informed decisions. Who can help them to do so? Social media and consequently car influencers.
Effective social media influencer marketing collaborations have been assisting brands and sellers in increasing brand awareness, sales, and return on investment.
Automotive influencers with a dedicated and engaged following are the ideal partners to help retailers guide automobile purchasers through the customer journey. If you want to sell your vehicles through car influencers, try Ainfluencer.
Ainfluencer is a free influencer marketing platform that helps you find and collaborate with car influencers. Sign up to learn how Ainfluencer works.
In this blog post, you can see a list of 25 top car influencers to help you identify the right automotive influencers.
What is a car influencer?
In short, car influencers are people who are highly skilled at marketing and selling cars. They use their popularity and social media following to promote new car models and help sell more cars. Car influencers can be found all over the internet but are particularly prominent on social media platforms like Instagram, TikTok, and Facebook. They often work with brands to create sponsored content or endorse specific car models.
25 Instagram car influencers to follow
Here is the list of automotive influencers on Instagram:
1- Alla Bruletova (@bruletova_)
You have probably seen that cute blond girl recording a commercial video of a car and tapping on different parts of it and delicately saying “Bently”. Well, she is Alla Bruletova, one of the most famous car influencers on Instagram and the starter of one of the top Instagram trends in 2023.
Alla is a cute Russian model and a top female automotive influencer on Instagram. you can see her in many sports car brands’ commercial videos. Every car lover should give her a follow.
2- Sophia Floersh (@sophiafloersch)
Sophia Floersch is a female German racing driver who is considered one of the top auto influencers. She is included in our list of automotive influencers because she has gained 813K followers on her Instagram account.
Sophia is an outspoken advocate against sexism and discrimination that female drivers experience. A separate women’s Formula 3 championship, according to her, is “not the way to help women in motorsport” and is a “step back on a sporting level.”
3- DuPont Registry (@dupontregistry)
DuPont REGISTRY is one of the mega car influencers on Instagram with 1 million followers on the platform.
The duPont Registry is an American brand name of print classified advertising publications specializing in luxury automobiles, real estate, and yachts. Their Instagram account is the source of supercars and is what all car bloggers look for.
They also evaluate used cars. So, you can buy or sell cars after talking to them.
4- Alexandra Hirschi (@supercarblondie)
Super Car Blondie aka Alex Hirschi is one of the most professional car bloggers with 15.3M followers on Instagram.
She traveled to Dubai to work as a radio host after receiving her degree in journalism. Supercar Blondie uses all social media platforms, including Twitter, YouTube, Instagram, and Facebook, to win over her millions of fans.
This Australian influencer is the envy of many, as she tests the most expensive and fastest cars in the world. She is featured in Forbes, Maxim, GQ, and Esquire.
5- Ms Motors (@msmotorsofficiel)
Ms Motors is a garage-based car influencer in Cannes that buys and sells high-end vehicles. The three partners are experts in customizing cars and are enthusiastic mechanics and race car fans. They have been providing individualized service and caring for their clients since 2007.
They are quite active on social media platforms, especially Instagram, where they have 398K followers, and have a sizable showroom to welcome guests in the center of the French Riviera city.
6- David Patterson (@thatdudeinblue)
David Patterson is an automotive influencer who provides his followers with car reviews and tips about how to buy the perfect cars. He spends a lot of time fixing crashed cars and creates entertaining videos about them. You can call Patterson a professional mechanic.
He also has a hand in buying and selling cars. And he doesn’t just do that. When David buys a used car, he turns the car into the best version of itself and then offers it to the market.
7- Paul Vaillancourt (@montreal_supercars)
Paul Vaillancourt is one of the successful car influencers with over 46K followers on Instagram. He has helped different brands to promote their products to a global audience. Paul’s work has earned him accolades from the automotive industry.
If you are looking for Montreal-based automotive content, don’t miss the chance to give him a follow.
8- R1 Motorsport (@r1motorsport)
R1 Motorsport is a shop you go to when you want to stand out. Their Instagram account with 378K followers is where they share detailed reviews, photos, and videos of the cars with car enthusiasts.
R1 Motorsport is our favorite automotive influencer on Instagram. You can find many exciting car photos on this Instagram account.
9- Annie (@itslifeofannie)
Annie is one of the top female automotive influencers on Instagram who hosts car meets and shares her experience with her 390K followers. Her account is filled with her professionally taken photos of her with insanely luxurious cars. This car girls is one of a kind.
10- Tim Shmee (@shmee150)
Tim Shmee is a car influencer, automotive enthusiast, and YouTuber who loves sports cars. He is living the supercar dreams. When Shmee is reviewing a car, he gives every little detail about it as if you are watching the car up close.
11- GTR District (@gtrdistrict)
GTR District’s Instagram account is so full of incredible automobiles and luxury cars photos and videos. If you are into becoming an auto blogger, this car influencer will show you the way.
12- GTA BOYYY Cars (@goblinvette)
Tamir aka GTA BOYYY is one of the car influencers on Instagram who has amassed 235K followers. He makes GTA video games come to REAL LIFE! He is well-known on different social media platforms including YouTube and TikTok. He has 4.5M followers on his TikTok account.
13- Autois (@autois)
This is one of the best Instagram car accounts with 447K followers which all famous car enthusiasts will enjoy watching its photos and videos of top luxury and faster racing cars.
14- James Stradman (@thestradman)
Stradman is a mega car influencer with 1.5M followers on Instagram and 4M subscribers on YouTube. He owns a Koenigsegg and spends his time driving other supersport cars from top brands such as Bugatti, Lamborghini, and Nissan. You can’t find many top influencers like him.
15– Lucky Lopez (@luckylopez)
Lucky Lopez is one of the most successful automotive influencers on Instagram with 444K followers. This automotive expert discusses and shares all things about cars, such as car dealerships, rental cars, auto repair, automotive market, used cars, etc.
16- Joe (@raitisrides)
Joe is one of the car bloggers who caught the car bug at a very young age. He raced formula cars professionally for three years. He has a wide variety of knowledge about many different makes and models and is considered an expert in Corvettes, Porsches, and imports.
His Instagram account is where he shares his car reviews with his 147K followers on a daily basis. He is a very good influencer for your social media marketing.
17- Cars & Bids (@carsandbids)
Cars & Bids is the ultimate automotive auction marketplace for modern enthusiast cars. Its Instagram account with 122K followers is a good choice for car influencers to get inspiration, ideas, and knowledge about cars.
18- Autotek Tuning (@autotek.industries)
Autotek Tuning is an automotive repair shop. Their Instagram account is full of photos and videos of luxury cars being repaired, car race videos, and car reviews. This car influencer gives you a lot of tips about how the cars work, how you can fix cars, and brand-new information about them.
19- DME Tuning (@dmetuningtexas)
DME Tuning is another interesting automotive influencer on Instagram. They are one of the most renowned engine software brands in the world and it is well-known on a global scale.
Since the start of DME back in 2015, they have been pioneering and innovating in the world of engine software, delivering results and building a reputation that is talked about throughout the automotive tuning world.
They have gathered 442K followers on their Instagram.
20- Sonja (@omgitsfirefoxx)
Sonja is a female car influencer, traveler, and gamer with 378K followers on IG. She may not give you professional car reviews like other auto bloggers but she has her own unique style of being an influencer.
If a car catches her eye, she goes for a few laps with it. Then, she takes the car and travels from city to city with it and she gives you a clear picture of how fun it is to ride the car. This blonde car influencer is one of the best.
21- Lamborghini Owners Select (@lamboselect)
This Instagram car influencer is made for Lamborghini owners and fans. It is full of different colors and models of Lamborghini. If you are looking for other car influencers and what they share, you may find this account a must-follow.
22- Connie Peters (@xoconniepeters)
Connie Peters is one of the top female car influencers on Instagram with 91K followers. She drives cars and reviews them on her IG account. You can see her drive some interesting or weird cars. She wants her cars to be unique. So, if you are a fan of innovative cars, give Connie a follow.
23- Maxime Langlais (@maximelanglais)
Maxime Langlais is one of the well-known car influencers on Instagram, with 226K followers. After appearing on the TV game program Pekin Express, Maxime Langlais and his friend Alizée gained attention. As a fan of cars but also of travel and fashion, Maxime regularly partners with car companies.
24- Cars Daily (@lowkey.cars)
Cars Daily is an Instagram automotive influencer with 21K followers where you can see some of the best luxury cars. If you are one of the car influencers looking for the hottest cars, don’t forget to take a look at this account.
25- Carinsta Exotic LifeStyle (@exoticlifestyle_)
Carinsta Exotic LifeStyle is a Motor vehicle company. Its Instagram account with 154K followers is where fellow car lovers get encouraged to dream big thanks to videos and photos of insanely luxurious cars.
How to find car influencers on Instagram?
Instagram is a great way to connect with people who share your interests. If you’re looking for influencers to feature your product or service, using Instagram is a great way to find them. There are several ways to find influencers on Instagram.
You can search through hashtags and location tags, check out your followers and tagged posts, Google, and use an influencer marketplace to find influencers in your industry.
Ainfluencer is one of the fast, free, and smart influencer marketplaces you can use to find car influencers.
This marketplace acts as a middleman and helps both brands and influencers find and collaborate. It is packed with lots of useful features and an AI-powered search engine that allows you to filter influencers based on location, hashtags, category, gender, language, number of followers, etc.
So if you are looking for a way to get car sponsors on Instagram, Ainfluencer can pave the way for you.
Note: Ainfluencer offers different solutions for brands and agencies. They can either take advantage of its DIY plan which is completely free or use one of the three pricing plans as follow. Pricing plans are suggested to those brands and agencies that don’t have the time to spend on starting the process of influencer marketing themselves.
Conclusion
In conclusion, following car Instagram influencers can be a great way to stay up-to-date on the latest car trends and technologies. By keeping an eye on these accounts, car enthusiasts can learn about new products and services, get styling tips, and see how different modifications can change the look of a car. So, the next time you’re looking for some automotive inspiration, be sure to check out some of these top car Instagram influencers.
Cristiano Ronaldo is first on the list; he presently has 611 million followers. Lionel Messi comes in second with 489 million followers, followed by Selena Gomez with 430 million, Kylie Jenner with 399 million, and Dwayne “The Rock” Johnson with 391 million.
With a whopping 4.79 million subscribers, Doug DeMuro is one of the most amazing and must-visit car YouTube channels.
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