What Is A Brand App And Why A Business Needs It?

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In recent years, mobile apps have become an increasingly popular way for brands to connect with their customers. There are many benefits of having a brand app, including the ability to reach a wider audience, build customer loyalty, and increase brand awareness and sales. In addition, brand apps can help to improve customer service and create a more efficient way for customers to interact with the company.

This guide covers everything you need to know about creating a branded app, as well as why mobile apps are crucial for your business. Let’s get started.

What are branded apps?

A branded app is a software application designed to work with a specific mobile device or device. They are created to promote a company, product, or service and usually bear the company’s logo. Branded apps are usually free to download, and many include additional features such as games, quizzes, and interactive content. Some companies use branded apps as part of their marketing strategy, while others see them as a way to improve customer service or create a new revenue stream.

Why you need a brand app for your business

Are you looking for a way to enhance every aspect of your business, from sales to global visibility? Then app branding is what you need to take advantage of. Brand apps can benefit your business in numerous ways. Here are some of the primary reasons you should consider branding app development as an integral part of your business plan:

#1 Provide more value to customers

Business is all about getting what you give. You provide a product, and the market opens its wallets to its demand, right?
In order to improve sales, you obviously want to enhance customer interaction, but you also want to give them a level of value that they won’t find elsewhere.

Create a loyalty program within your app that would work like this: Customers gain more points which they can then use for fantastic deals on the goods they already know they want for interacting more with your brand and products.

Starbucks makes the most of its branded app by providing rewards that are only available to app members, encouraging users to purchase coffee (and other delectable snacks) from them. By enabling customers to make payments directly from the app, they are even more innovative and have speed up the entire transaction process.

#2 Strengthening brand image

Gone are the days when business cards, flyers, and banners were utilized by companies to enhance their brand image. As a technically advanced generation, the only thing that matters is digital presence.

App branding can strengthen your business by building an impactful brand image digitally and establishing relationships with your customers all around the world.

#3 Create a direct marketing channel

Brand app development can serve a variety of purposes for every business. Brand apps put everything at their customers’ fingertips, including general information, service or product pricing, booking forms, search features, user accounts, seamless assistance, news feeds, and much more.

Moreover, branding apps can become a powerful marketing channel via which companies can establish a digital relationship with their customers, communicate with them directly, and remind them about their services and products whenever it makes sense.

#4 Boost profits

Sales often rise together with rising consumer satisfaction. Consumer demand will increase as more people get interested in and are satisfied with your brand and company. If you have a product that your customers are eager to buy, that demand will bring you some serious returns.

That’s where brand apps come in like none other. But it’s important to keep costs low while you’re developing branding apps.

#5 Win the market competition

Nowadays, there are still fewer brand apps available for small businesses, which gives you a huge advantage over your competitors in this neighborhood. Be the first business in your neighborhood to provide customers with a branded app. Their admiration for your forward-thinking approach will be great!

#6 Reach a higher customer engagement level

By concentrating on your brand engagement level, you may enhance brand loyalty and revenue generation. For brand makers looking to boost their branded app engagement level, there are certain features you may want to include in your app.

Segmented targeting is possibly the most significant of them. This involves dividing users into several categories and managing the kind of content that is supplied to each segment of users.To effectively track and optimize your brand’s performance, leveraging mobile app analytics is crucial. By analyzing user behavior, demographics, and conversion rates, you can make data-driven decisions and further enhance your app engagement strategies.

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Loyalty programs, discounts, and ongoing feature updates are other in-app elements that may aid in increasing engagement levels. 

Even if an app has excellent features, users may find it difficult to stick around if the UI/UX is poor or if there are accessibility restrictions.

Examples of successful brand apps

Learning from the brand’s most successful applications is the best way to develop ideas for your product. Here is an example of how a brand can enhance user experience while increasing brand awareness.

1- Ainfluencer

Ainfluencer is a free influencer marketplace that makes it easy for businesses and influencers to connect with one another. Ainfluencer’s app is available on both Android and iOS.
Ainfluencer’s branded app lets influencers create their account, connect their Instagram page to the platform, and explore brands to work with, all for free.
Watch the YouTube video below to see how Ainfluencer’s app can help you get brand deals and sponsorships.

Download Ainfluencer app

2- Nike

Nike has created an app strategy that is based on having several apps for various purposes.

  • Nike offers a personalized Nike store to users of mobile devices. Users can get free delivery, speedy checkout, and invitations to exclusive experiences in addition to access to the Nike store.
  • Nike SNKRS (Sneaker Release) is the brand’s dedicated sneaker store. The app allows users to reserve Nike sneakers before they go on sale and provides information about the history of popular products.
  • Nike Training Club provides free at-home exercise routines. This includes workouts tailored for small spaces, routines for families, and nutrition and wellness guidance.
  • Nike Run Club was created to support the running community. The branded app features customized distance challenges, GPS tracking, and audio-guided runs. For their specific goals, users can also receive personalized coaching plans.

  • Nike Athlete Studio is a platform that is only available to athletes and influencers. The mobile app is used to capture and share stories with Nike and promote personal brands.
  • Nike Adapt is for users with Adapt footwear. It can be used to adjust footwear, modify the lights on a user’s shoes, and switch between presets.

3- The Coca-Cola Company

Several branded apps with this brand are available for various purposes. This includes Coke Studio, a music app, and myCoke, a business-oriented app. Installing the company’s flagship Coca-Cola® app allows users to access rewards and play games. Users who have purchased Coca-Cola products can register their purchases and earn incentives using the app’s scanning feature.


In order to show customers how IKEA products would seem in their real-life surroundings, IKEA Place uses augmented reality. These products are 3D models created to provide customers the greatest idea of what to expect if they make a purchase. Based on downloads in 2018, IKEA Place rose to the second-most downloaded free app made with Apple’s ARKit. IKEA Place’s success encouraged other businesses to spend money creating augmented reality experiences for their customers.

5- The Walt Disney Company

Disney provides apps for kid-friendly mobile games as well as travel apps for Disneyland resorts in addition to the company’s mobile streaming services. With features including real-time wait times for rides, park opening hours, character greetings, and parade showtimes, My Disney Experience helps customers plan their trip to Disneyland more easily. The app also features a GPS-enabled map for exploring Walt Disney World Resort and communicating travel arrangements with loved ones. Play Disney Parks is a different app that may be used for interactive experiences inside the park.

6- HubSpot

HubSpot is inbound marketing, sales, and service software that helps businesses bring in new customers, expand, convert leads, and close deals. HubSpot CRM platform includes every integration and tool you could possibly need for content management, sales, and customer service. It combines various functionalities and allows marketing and sales departments to manage all their activities in one place.


In conclusion, a brand app is a powerful marketing tool that can help a business to reach a wider audience, build customer loyalty, and boost sales. A brand app can also help a business to stand out from the competition and create a unique customer experience. If you are a brand maker considering creating brand apps for your business, be sure to work with a professional app development company to ensure that your app is of the highest quality.

1- What are branded apps?

A branded app is a mobile application created by a company to promote its brand.

2- Should my brand have an app?

Creating a brand app for your company can provide valuable marketing opportunities, assist you in reaching your target market, as well as many other benefits that will help you stand out from the competition. Here are some of the benefits:
1- Direct Communication and Engagement with Clients and Customers
2- Improve Customer Engagement
3- Strengthen brand image
4- Boost profits
5- Get Ahead of Your Competition
6- Reach a higher customer engagement level

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Contact: Cyrus@ainfluencer.com