How to Sell on Shopify? The Complete Guide in 2024

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Shopify has become a potent platform for business owners to help them sell their products. Having Shopify could be the main reason for growing your brand. Selling through Shopify allows you to deal with less involvement and streamline your purchase. Wondering how to sell on Shopify? To find out, take a look at this comprehensive article.

As a brand owner, if you want to improve your online marketing, there are so many methods you need to know about how Shopify works. Be with us to learn everything about selling on Shopify.

How to Sell on Shopify: 8 Simple Steps

We have gathered nine simple steps to start selling on Shopify. Keep in mind that Shopify, as an online shopping website, will only help you sell better. Doing it will take less involvement, but it’s more challenging than you think. That is why we have this list for you to make things easier, and you could do it with one snap of your finger, after all.

1. Find a Unique Niche or Competitive Angle

When starting a business through online marketing, your niche needs to be specified. The next step after choosing your niche would be knowing other competitors working in the same niche as you are.

With many competitors in your niche, you need to do something to set yourself apart from other brands. Read these three steps to know what will distinguish you from other brands.

Research Your Competition

To know how to sell on Shopify, you must start with the basics. As mentioned, prioritizing research on other brands within your niche is essential. Identify who they are and explore how they engage audiences in your niche. Examine everything, from their homepage to their products and brand management. By understanding their strategies, you set yourself on the path to success.

Write a Business Plan

Knowing about your competitors’ brand strategies would only help when you have a plan for your business. Figure out what you want to sell and what you expect to see yourself in the future. Write these down in a document to add them daily as you work on your brand. 

Analyze Your Ideas

If you think having a business plan and researching your competitors would be enough, you are wrong. Starting your own e-commerce business comes with so many ideas. To know exactly your next move, you need to analyze everything that comes to your mind. That is how you sell on Shopify.

2. Define Your Audience

The next step to start selling products on Shopify is to know to whom you are creating products. To find your target audience, use surveys and study your competition. Making a buyer persona, a detailed profile of your ideal customer helps customize your marketing to effectively reach and connect with them.

Run Surveys for Customers

Need to learn about surveys and how they could help your online business? Well, surveys can be tests and quizzes with different questions to ask your target audience. That is how you understand what they want and their expectations for a good brand. Then, you’ll be able to sell more products by getting into your audience’s mind.

Study Your Competitor’s Audience

A great business plan always includes researching your competitors. Regarding audiences and customers, what they want matters the most. Try studying your competitor’s target audiences in your niche to know their taste.

That is how you’ll convince your competitors’ audiences to buy from you because you have made their expectations come true, and your competitors didn’t. That’s how you draw your audience’s attention to your brand.

Have Buyer Personas

Another solution for your question’ how to sell on Shopify’ is buyer personas. But who are buyer personas? Are they different from brand ambassadors? Well, buyer personas are characters that will help you identify your ideal customers according to your business plan. Hire these people to ensure you target the right audiences through your marketing campaigns.

3. Choose What Products to Sell

Once you have decided everything about your business plan and niche, you must figure out what to sell. Are you going to need a product manager? Will your products affect your brand management?

Whether you want to launch a single product or a line of them, your decisions here will greatly impact how well your online store does.

Hire A Business Model

How do you think a customer will be attracted to a product? And how much does it cost to sell on Shopify? Well, the answer is quite apparent. How you present your products to your target audience matters a lot, especially if you have a clothing brand.

Choose a model based on your budget and the product you’re selling. If you find models too expensive, you can go for fashion influencers and fashion bloggers.

Find Products with High Demands

The key to selling your products is launching something you know others would buy. That is why we told you to know your audience’s expectations. As you might know, there is no use in launching a product that no one would want to have.

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Reasonable Pricing

Wondering how to sell on Shopify based on your pricing? As a new e-commerce business, you must know how to price your products. Having reasonable pricing matters a lot. If your products are too cheap, no one will trust you enough with the quality of your product to buy it.

And if it’s too expensive, again, no one would bother to look at it. For example, if you price a handbag at $5000, customers would prefer one from Louis Vuitton.

4. Create an Online Store

What would you do if you found that you had customers from different countries and different cities? It’s quite fantastic news; however, it’s silly of you to think that they would always travel to buy products from you.

The solution is to create an online store. On the other hand, having a physical shop will be expensive. So, why do it when you can spend the money on getting your products better? With an online website, people can order from any place with just a few clicks.

Have Essential Pages

Customers need to know they can trust you once they visit your website. To get their attention, your website needs to be complete in every aspect. Having different pages like the About page, contact page, and others is necessary.

Simplify The Checkout Process

What we mean when we say simplifying the process is to make things super handy. This means improving how customers pay on a website, making it simple, straightforward, and secure. It helps customers complete their purchases with fewer steps.

Manage Inventory

How is managing inventory related to selling on Shopify? Well, let’s start with how important managing inventory is. The importance begins when you need to keep track of the products a business has. That means organizing their storage, restocking when necessary, and updating records.

Use an inventory system that combines data from all sources to avoid running out of stock and losing customers to competitors.

5. Pick Your Sales Channels

There are different ways you can sell your products besides having an online website: using platforms like Facebook, TikTok, and Instagram. By having an account for your business and posting your products, billions of users will be attracted to your brand and start buying from you.

Through TikTok marketing, Instagram marketing, and Facebook marketing, you will promote yourself in the best way possible.

Besides having your online store, you can use online marketplaces like Amazon to sell your products. Online marketplaces like Amazon and Etsy have billions of users visiting their sites daily. Use viral marketing strategies to go viral on social media and online marketplaces.

6. Set Up Payment Processing

After setting up your online store, the next thing to consider is how your customers will pay for the products. That’s why you need a payment processor. It safely and securely transfers funds from your customers’ accounts to yours.

Debit/Credit  Card Payments

How do you set up payment for your customers? Debit or credit are the most common ways a customer pays for a product. Aside from being fast and easy, it’s very safe for your customer to share their personal information.

Use credit cards in your online store to attract customers. Your online platform asks the customer’s bank for approval, and once approved, the funds are released into your merchant account.

Digital Wallets

Debit or credit cards might be easy to work with, but there are other ways to make a purchase. Sometimes, your customers are in a rush and need more time to enter their personal information. Make it easy for them and let them have their digital wallet.

Having an option named ‘digital wallet’ on your website, they can charge it with money once in a while and purchase immediately. Their account information will be saved on your website, so they don’t have to enter it every time they try to make a purchase, and then everyone will notice how thoughtful and organic your marketing is. 

7. Choose Your Shipping Methods

Other than good products, customers care about how you’ll deliver their purchase. Many will simply abandon their cart on your website if you make any mistakes during the delivery. Remember, the delivery must be done in the perfect way possible—fast and with secure packaging. These are the best ways you can make deliveries to your customers. 

Domestic Shipping

Shipping orders within your own country is cheaper than shipping them internationally. However, by exploring different couriers, packaging options, and shipping areas, you can cut costs, increase your profits, and make customers happier.

International Shipping

Another way to make deliveries is through international shipping, which is more expensive than domestic delivery. But how do you send packages to customers worldwide? With an international shipping plan, you choose where to ship, understand the rules, and know the costs of delivering a product to customers in different countries.

8. Promote Your Products

Once you have delivered the customers their products, ask them to write a review about your products and then share it on all social media accounts to let everyone know how unique and priceless your product is. With the right digital marketing strategy, you can spread the news about your products.

The next step in how you can promote yourself is, of course, through different advertising channels. Brand advertising helps you reach more people who are interested in your products. Whether you have a budget or use free advertising sites, create a strategy to promote your online sales. 


Now that you know how to sell on Shopify, you should note that it demands a focused strategy. Find a niche, optimize your online presence, and streamline buying. Most brand owners don’t know that you will need consistency to be successful on Shopify.


1. How Much Does It Cost to Sell on Shopify?

To start selling on Shopify, you should know about its five plans.
1. Shopify Starter: $5/month (limited tools)
2. Shopify Basic: $29/month
3. Shopify: $79/month
4. Advanced Shopify: $299/month
5. Shopify Plus: Starts at $2,000/month

2. Is It Worth Selling on Shopify?

Shopify will let entrepreneurs easily create online stores without any coding experience, so the answer will be yes. It is totally worth it to start selling on Shopify.


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