How to Grow Your Business Through Online Marketing in 2023

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The online marketing industry is spearheading our future at an accelerated rate, day by day. Whether it’s something as minuscule as a local beverage set-up or a large, multi-conglomerate company that enjoys an overarching presence in multiple states, having a marketing strategy with multiple online marketing tips is imperative for both entities. For the simple reason that the online world is fluid. It changes, expands, and froths new opportunities by the dozens.

It helps businesses thrive by propelling their successful online marketing strategies out into the limelight. But only if these said businesses know how to play their cards right. You see, online marketing, although accessible by many, is grasped by few. It is a tool to achieve greatness but only if you work with it. Understand your business’s online presence. Know who to reach out to in order to maximize sales. And where to invest in order to multiply your revenue manifold.

So come along on a concise journey where we sprinkle your palette with our online marketing best practices. 

#1 Revitalize Existing Content

Most people, who are already content marketers, prefer to scrap the old when they think of coming up with something new. Even if it aligns with whatever they’re planning next. 

For example, if Ben decides to talk about pets and their diet but already has a site up and running that caters to service dogs, he doesn’t need to trash his older content entirely.

Instead, Ben can talk about service dogs and their diet depending on the type of dog, respectively. He can even opt for embedding his previous content with pictures, links, and keywords that’ll help jog up his site’s traffic stats. Check out some smart advertising ideas here for more guidance on shaking up your content. 

#2 The Snappier, The Better

Let’s face it, most of our online audience has a dangerously low attention span. Have a boring cover page or logo? They’re gone. Take too long to explain your product? They’re gone. Does the webpage take its sweet time to load? They’re gone. Didn’t watch Barbie and Oppenheimer back to back? They’re gone. Okay, maybe not the last one but you get our point.

Your online marketing business needs to have its webpage’s aesthetics and functions swift and snappy. It needs to suck your viewers into an endless void where they keep feasting their eyes with a galore of services specially tailored to their interests. Drive conversions with an excellent user experience and watch your online marketing business flourish in spades.

#3 Add That Personal Touch

Psst. We’ll let you in on a secret. The key to a well-researched, planned, and executed online marketing strategy is to constantly drip-feed it yourself. How do you do this? Simple! Keep it under your own, masterful, watchful eye. 

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Get the help of tools such as Google Analytics. It provides all the relevant stats and SEO you’d need to get a clearer picture of your business’s online footprint.

With all that being said, none of this can be done if you don’t have a robust internet connection backing up your research and/or live observations. 

Consider hooking yourself up with AT&T Home Internet. It provides its users with tasteful deals & discounts designed to help you navigate the online realm with minimal hiccups. Stay in the comfort of your home, with your online marketing business and its analytics in the palm of your hand. Simplicity is the new cool.

#4 Prioritize Social Media

It’s a well-known fact that social media is a simulacrum of brand-conscious businesses. Regardless of their nature, online marketing businesses around the world look to social media when trying to build authentic relationships with their customers. 

Let’s rummage around some of the most well-known examples:

    Live YouTube Podcasts

 YouTube has an exclusive online following partly because it is both a platform to express and consume all sorts of content. Their not-so-recent feature, YouTube Live allows various entities to hold podcasts, stream games, and interact with the community, all in real-time. 

If you’re just starting out with your YouTube journey, it might be a good idea to get some good tips & tricks when deciding on your video marketing strategies before getting into gear.

    Instagram Reels & Stories

IG or Instagram is where the young adults currently have their cribs set up. The app has allowed online marketing businesses, entrepreneurs, and individuals from all backgrounds to highlight unique selling points. 

IG Stories are snippets of a given day, providing insight into what customers may find exciting, and if you’re feeling really frisky, you could combine multiple stories into a snazzy reel. By knowing the best time to post on Instagram, you can maximize your reach and engagement through IG Reels and stories! 

    Spotify Ads

Spotify is THE go-to place for music aficionados. It’s an online music library that encompasses compositions new and old, catering to genres all the way back to the classics to the recent hip-hop, pop culture, and their sub-categories, respectively. Spotify allows brief ads to play in between its tracks. 

These are mostly audio ads and can be quite instrumental in putting a business forward. Provided it knows how to market itself verbally.

Conclusion

Well, folks, that’s a wrap for our two cents on how to make the best of online marketing to boost your business. Remember, the internet is a vast, ever-changing space chock full of opportunity. All you need to do is align yourself parallel to a strategy or two that works best for driving online marketing revenue to your cause. 

So go ahead. Apply our aforementioned, chunky pointers and watch your audience be enthralled by simple, yet effective, online marketing!

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Contact: Cyrus@ainfluencer.com