What Is Ghost Commerce? [A Comprehensive Review in 2024]

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Do you want to sell products without dealing with shipping or storing inventory? That’s where ghost commerce comes in! It can simplify your path to profit more than ever before. But what is ghost commerce?

Ghost Commerce is a popular way to earn online income that helps you market and sell products without handling shipping or inventory management. Its popularity is growing due to its potential for rapid expansion and minimal entry barriers. You don’t need to establish your storefront or maintain inventory. Instead, you promote products from other online retailers. Amazing, right? 😀

In this guide, we will explore the concept of ghost Commerce and understand how it works. This includes examining its meaning and strategies for making money from it.

So, let’s get started and explore this detailed guide!

What Is Ghost Commerce?

In simple terms, ghost commerce is an e-commerce marketing strategy for selling products online without a physical presence. Instead of setting up a shop on platforms like Shopify Plus or Amazon, ghost commerce skips the need to manage an online store altogether.

 It shares similarities with dropshipping, influencer marketing, and affiliate marketing. Basically, a ghost Commerce startup advertises products and sends customers to other retailers without creating their own store or products.

The term ‘ghost’ describes businesses without an online store. Instead, they work in the digital world, connecting customers with products from different companies.

How Does Ghost Commerce Work?

Ghost Commerce combines sales and marketing into a single strategy. It’s perfect for creators leveraging their influence and customer relationships to drive sales. Here’s how it works:

  • Setting up Your Store: First, you create your online store using platforms like Shopify. You design the website, add products, and make shopping easy for customers.
  • Choosing Suppliers: Instead of stocking inventory, you work with suppliers who handle the products. These suppliers keep the items in stock and manage inventory.
  • Listing Products: You select the products you want to sell from the supplier’s list and add them to your store. You can then tweak descriptions, images, and prices to fit your brand.
  • Customer Orders: When customers buy from your store, you get their order details, including where to ship the products and how they are paid.
  • Forwarding Orders: You send the order details to your supplier, who then processes and ships the products directly to the customer.
  • Supplier Fulfillment: The supplier takes care of everything from packing to shipping. Depending on your setup, they might include their name on the package or not, especially when generating shipping labels and any necessary documentation for the shipment.
  • Handling Payments: You get paid the retail price by the customer. Then, you pay the supplier the wholesale price, keeping the difference as profit.
  • Customer Support: You’re in charge of helping customers with questions, issues, and returns. Good customer service keeps people happy and coming back.
  • Scaling Your Business: As your business grows, you can add more products, improve your marketing, and work with more suppliers or offer new types of products.

Now that you know ghost commerce’s meaning, you may be confused about how to use it! Don’t worry. We are here to help you explore the process of making money efficiently with ghost commerce!

Read Also: How To Start A Shopify Store Successfully

How to Start Ghost Commerce?

Here are the essential steps to start a ghost e-commerce marketing business: 

How to Start Ghost Commerce?
How to Start Ghost Commerce?

1. Market Research: Understand your target audience and the products or services you want to offer. Use tools like Google Trends to assess demand and competition.

2. Choose a Platform: Select one that suits ghost commerce needs, focusing on features like easy content management, secure transactions, and customizable designs. Consider factors such as scalability, user-friendliness, integration capabilities, and pricing.

3. Build a Website: Create an eCommerce website using platforms like Shopify. Ensure it’s user-friendly, accessible across devices, and contains all necessary business information.

4. Launch the Website: Make the website live for prospective customers. Use various strategies, such as search engine optimization, social media, email marketing, and Google Ads, to attract visitors and drive sales.

5. Monitor and Optimize: Continuously analyze website analytics to understand visitor behavior, traffic sources, and conversion rates. Use this data to identify areas for improvement and make informed decisions to optimize performance. Conduct A/B testing, refine SEO strategies, and gather customer feedback to enhance the website’s effectiveness over time.

How to Make Money with Ghost Commerce?

Have you ever tried to find out how to make money through ghost commerce but with messy data on the internet? If so, don’t worry. Here are some tips for earning money with ghost commerce:

  • Research Affiliate Programs: Find reputable affiliate marketing websites or programs that offer good products/services and fair commissions. Promote these products/services to earn commissions without dealing with inventory.
  • Provide Valuable Content: Create quality content to establish trust and expertise in your niche and foster lasting relationships with your audience.
  • Build Online Presence: Expand your brand visibility and increase brand awareness by optimizing your website, engaging on social media, and collaborating with influencers. This boosts your reach and your chances of earning from Ghost Commerce.
  • Stay Updated: Stay abreast of digital trends, technologies, and consumer preferences to effectively adapt and innovate your strategies.
  • Track and Analyze Performance: Use data analytics to monitor website traffic, sales, and customer engagement. This insight helps optimize strategies and capitalize on opportunities to earn through ghost commerce.

As mentioned earlier, improving your online presence by being active on social media and working with influencers is important. There are many influencer marketing platforms for it. Here is the professional one you can check out:

Ainfluencer: The Best Tool to Incorporate a Ghost Commerce Functionality

Ainfluencer is a platform that connects influencers with brands for partnerships. Keep reading to find out how influencers help brands and influencers to make money!

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Ainfluencer for Brands

Ainfluencer is a free marketplace where you can find influencers based on their niche, age, location, follower count, and gender. What’s great about it is that it’s user-friendly and costs nothing.

Unlike some other tools, Ainfluencer doesn’t charge any fees upfront. You can start campaigns, choose your preferred influencers, or let influencers come to you. You can even negotiate prices through their chat feature. Check out this video to see how to create a campaign on Ainfluencer:

Ainfluencer provides several benefits, such as secure payment handling, AI-powered influencer search, access to influencers’ statistics, and easy campaign management. If you’re interested, you can watch their demo video to learn more about its features. 

Sign up for free and make the most of it to boost your business without spending anything.

Ainfluencer for Influencers

Ainfluencer allows influencers to promote products without relying on conventional affiliate links. If you’re an influencer looking to earn money through ghost commerce and collaborating with brands, why should you choose Ainfluencer?

  • Free Forever: You can use Ainfluencer without any subscription fees.
  • Global Marketplace: Connect directly with brands eager to provide you with products for creating unique content.
  • Inclusive for All Creators: Ainfluencer welcomes creators of all sizes.
Create a Free Account

Ghost Commerce Pros & Cons

Before diving in, it’s important to understand all the hidden aspects of ghost commerce. Here, we’ll explore its benefits and drawbacks.

Ghost Commerce Pros

  • Less Cart Abandonment: When customers leave items in their online carts without buying, it hurts businesses. Ghost commerce strategies solve this problem by making it easier to complete purchases, reducing the chances of customers abandoning their carts. 
  • Earn Passive Income: Ghost commerce offers an opportunity to earn money, depending on how well your marketing plan performs. It’s a great side hustle, especially for those skilled in influencer marketing and similar techniques.
  • Affordable: Ghost commerce typically requires little upfront investment because there are no costs associated with creating products, managing warehouses, or handling logistics. This means you can start making profits without spending much initially.
  • No Need for Your Own Storefront: Ghost Commerce doesn’t require you to build or manage your own storefront. You’re essentially a middleman in retail, so you don’t have to deal with tasks like listing products, managing inventory, processing orders, or handling fulfillment.
  • Low Startup Costs: Unlike traditional stores or standard e-commerce ventures, you don’t need a physical warehouse to store your products.
  • Scalability: Ghost commerce allows for easy scalability without the need to manage inventory.
  • Wide Product Range: Once your Ghost Commerce store is up and running, you can showcase as many products as you like, provided they fit your store’s theme. As long as your suppliers have these items in stock, you can list them for sale on your site at no extra cost.

Ghost Commerce Cons

  • Limited Profits Margin: Ghost commerce limits your ability to increase profits through upselling or offering discounts since you don’t handle the products directly.
  • Maintain Reputation: Protecting your reputation is crucial. If you sell low-quality products, it could harm your credibility and trustworthiness.
  • Too Competitive: The market for ghost commerce is usually saturated, making it challenging to stand out among competitors selling similar products. This lack of control over your product complicates differentiation.
  • Dependency on Partners: Without physical inventory, you rely heavily on partners to supply products consistently. This reliance on others’ stock levels can impact your business’s stability.
  • Lack of Customer Control: Customer control is limited in ghost commerce, which can concern some people who want to be more involved in their purchases. To address this issue, it’s important to ensure transparency.
  • Data Privacy and Security Risks: Data privacy and security risks are also important when dealing with sensitive customer information in e-commerce, including ghost commerce. To maintain customer trust, it’s crucial to prioritize strong security measures.

Is Ghost Commerce the Same as Affiliate Marketing?

Ghost commerce and affiliate marketing are not the same. Here’s how they differ:

  • Definition: Affiliate marketing involves selling someone else’s product for a commission, while ghost commerce involves building a digital brand and monetizing it without creating a product or service.
  • Monetization: Affiliate marketing is just one method to monetize a digital brand. This also applies to monetizing platforms like YouTube channels or blogs through ad traffic.
  • Brand Focus: In ghost commerce, the emphasis is on building and controlling the brand. In affiliate marketing, the focus is more on building the personal brand of content creators rather than the products or services they promote.
  • Product Choice: Ghost commerce typically involves selling curated products, allowing control over pricing, quality, and packaging. On the other hand, affiliate marketing promotes products or services from different companies, offering a wider selection but less control over the products.
  • Profit Source: Ghost commerce earns money from direct sales, while affiliate marketing generates profits from commissions on referral sales.
  • Customer Service: Ghost commerce requires handling customer shopping experiences, including customer service and after-sale support. Affiliate marketing generally does not involve customer service tasks.

To Wrap Things Up

Ghost commerce is becoming a popular business approach. It’s a new online business model gaining traction for its easy entry and fast growth potential. It’s particularly attractive for those who prefer marketing over handling logistics. This article aims to provide answers to common questions about ghost commerce. It covers topics such as the definition of ghost commerce and questions like what it is, how it works, or how to start it. 


1. Is Ghost Commerce Legit?

Certainly! Ghost commerce refers to a valid way of doing business. It involves selling items without the need to store inventory or handle shipping. This is done through third-party platforms that handle order fulfillment.

2. Is Ghost Commerce Real?

Yes, ghost commerce is indeed a genuine business idea. You can spot real instances of ghost commerce online and in your own experiences. Though it’s a relatively new concept, ghost commerce is expected to grow and become a trend.

3. What Is the Best Strategy for Ghost Commerce?

One of the best ghost commerce strategies is influencer collaboration. Ghost commerce retailers often team up with influencers to boost brand awareness. To ensure they get paid for their endorsements, these retailers must build trust with both producers and businesses.

Ainfluencer serves as a perfect platform for businesses seeking to discover authentic influencers. Ainfluencer ensures a seamless process for establishing trustworthy relationships between businesses and influencers. Don’t miss your chance, and sign up now for Free!


For Guest Posts and Links Contact: Cyrus@ainfluencer.com