Quick Guide to Affiliate Tracking Software in 2023

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Welcome to our quick guide to affiliate tracking software! Affiliate marketing is an increasingly popular way for businesses to reach new customers, increase their visibility, and boost their revenue. It is a type of performance-based marketing where affiliates are rewarded for referring customers to a business’s products or services.

With this guide, you will learn the basics of affiliate marketing for influencers, including what it is, how it works, how to get started, and how to find the best affiliate tracking software. We will also provide tips and advice on how to maximize your affiliate marketing efforts and become successful.

We’ll cover important topics like affiliate marketing programs, influencer affiliate networks, and ways to promote your affiliate links. We’ll also discuss the importance of tracking your results with affiliate marketing tracking software, understanding the legal aspect of affiliate marketing, and choosing the right affiliate partners.

Whether you’re starting in affiliate marketing or are an experienced marketer, this guide will give you the essential knowledge to take your business to the next level. So let’s get started!

What Is Influencer Affiliate Marketing?

The phrase “make money while you sleep” has been bandied around in promoting affiliate marketing. That is certainly possible, but it would not be very ethical of us to lead you to assume that affiliate marketing is easy. 

One of the finest methods to make money online without lifting a finger is via affiliate marketing, but you need to approach it properly, or you won’t get any results. You may start seeing more money in your bank account each morning by following the advice in this affiliate marketing tutorial.

While in most affiliate programs, affiliates get paid for conversions only, they also contribute to your brand awareness by spreading the word about your products. That is an indirect benefit, and measuring how much monetary value your business gets from it is impossible.

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Influencer Affiliate Marketing Explained

An affiliate program is where affiliates are maintained. An affiliate program operates on a platform where businesses post offers, and affiliates register to promote those deals to attract new clients. 

Affiliates earn payment for their efforts by paying a commission on sales or a flat fee for each client they bring in.

The concept of an affiliate network is also crucial to affiliate marketing. Said it is a group of affiliates and affiliate programs. Companies only employ affiliates who actively market their goods through affiliate programs, which is a key distinction between them. 

Affiliates are welcome to join the network and sell any items and services. The network handles every transaction, receiving a cut of the activity as compensation. Because of this, companies that join networks must bill the network and its affiliates.

Affiliates

A business’ affiliates might be anybody from a person to another firm that helps market the business’s goods and services. Advertisements, personal recommendations, and original material like articles, films, and newsletters are all viable options for spreading the word. 

In addition, you may gather an email list and use search engine optimization strategies to attract more visitors to your site.

As a result, there is no universally applicable definition of an affiliate marketer, and they have the commonality of earning a commission on sales made by their site users. 

This phrase often refers to monetary transactions but may also describe other actions, such as newsletter subscriptions and website visits.

The majority of affiliates for SaaS businesses are in the marketing industry, whether they are agency marketers or marketing bloggers. Yet, that is dependent on the advertised item. Affiliates are expected to familiarize themselves with the products they are pushing thoroughly.

How Do You Start With Affiliate Marketing?

Influencer affiliate marketing is joining the most attractive affiliate programs you can find as an influencer, adding your referral links to your content, and waiting for the income to roll in.

However, there are rules you must follow if you want to make a living via affiliate programs. Here is a list of actions to help you get started as a successful affiliate marketer:

Learn to Specialize

Figure out what you’re interested in and go deep into it. Pick a field you know a lot about so you can provide useful information to your target market and keep your company afloat in the long run. Prioritize creating information that is both original and helpful in solving an issue.

Establish Your Presence as an Influencer

Assuming you already have a website or another platform up and running, you can skip this. In any case, choose a domain name and sign up for web hosting before doing anything else. You may often find these two together as a set. 

Remember that consumers will be likelier to remember and type in a simple and easy-to-remember domain. The next step is to settle on a suitable platform. Installing WordPress and selecting a theme that works for your site is the simplest solution.

Create a Devoted Following or Increase Existing One

If you don’t provide any value to your site visitors, don’t be surprised if they don’t convert. Successful content monetization begins with cultivating a dedicated fan base. One of the most common errors new affiliate marketers make is trying to generate money too quickly.

Affiliate marketing is similar to a barter system. You provide partners with useful information, and they may take a look at the offers you put in front of them.

Consider How You Want to Earn Money

Think about how to make money off your specialty once you’ve established yourself in it and amassed a following. The topic you choose must be one that can sustain financial success for you. 

Profitability and following your heart are only sometimes compatible goals. However, monetization is critical since your major objective as an affiliate marketer is to generate income. You should check the market to see whether enough money can be made.

Choose From a Variety of Affiliate Programs and Networks

If you need a defined plan and focus for your niche market, affiliate networks are better for you. You may be curious about how influencer affiliate marketing works and want to give it a go. 

Affiliate marketing is a great way to make money online, especially as an influencer. Still, if you’re going to work on a bigger scale, you should look at opportunities like SaaS affiliate programs. 

There is more profit potential with software as a service (SaaS) due to the increased value of such software. Some offer monthly subscriptions to their software. It means you may earn a steady income as an affiliate even if you don’t do anything.

Influencers Who Is Who?

According to Statista, the use of influencers in affiliate marketing has increased by almost 10 in the last six years. That’s no wonder, considering that up to 80% of customers are influenced to purchase by an influencer’s endorsement by a high percentage.

Instagram Influencers

Instagram (or any other popular social media platform) influencers are users on the social media platform who have a large following, often in the millions, and are paid by brands to promote their products or services. 

They use their platform to create sponsored posts, stories, and videos that reach their followers, which can lead to increased brand exposure and sales.

Influencer Marketplaces

Influencer marketplaces are platforms that connect brands with influencers. These marketplaces allow brands to find influencers that meet their criteria, such as industry, location, and number of followers. They also provide analytics so brands can measure the success of their campaigns.

Brand Ambassadors

Brand ambassadors are individuals who are passionate about a brand and its products or services. They are often influencers but are not necessarily paid to promote a brand. 

Brand ambassadors are typically passionate fans of a brand, and their role is to act as a spokesperson and advocate for the brand online and in person.

Types of Affiliate Marketing

Affiliate marketing can be a great option for businesses looking to reach new customers, increase sales and raise brand awareness. It is also a great way to generate passive income streams, as the affiliates will do the work, and the business will reap the rewards. 

It is a cost-effective solution for brands and can be used to target specific customer segments or target new markets. Since we already know that affiliate marketing is a performance-based type of business, it is important to distinguish between its subtypes:

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Unattached

There is “Unattached Affiliate Marketing,” an equivalent to a standard Pay-Per-Click affiliate marketing scheme, except that you have no vested interest in or knowledge of the eCommerce field serving as the focus of the product or service you are advertising. 

The typical affiliate marketing model involves you doing nothing more than displaying an affiliate link to interested visitors.

Thus, you need just run an ad campaign on your website or media platform to promote the brand’s goods. Using Google AdWords, Facebook Ads, and other advertising platforms to promote a clothing line in the hopes that readers would click over and make a purchase can earn you a commission. 

Marketers use this form of affiliate program since they may collect their commissions or advantages via Google Adsense.

In contrast, in the detached business model, the affiliate marketer does not need any personal investment in or usage of the promoted product or service. Even if they lack the necessary credentials, you can still attract a wider audience to your website. 

Additionally, you will be able to facilitate the expansion of the apparel label’s sales and conversion rates.

Attached

Regarding the three most popular forms of affiliate marketing, “Related Affiliate Marketing” is the second most important subcategory. That’s where your internet properties come into play, such as a lifestyle blog, podcast, YouTube channel, or social media profiles, and where you promote your apparel line via affiliate connections. 

You would be a linked affiliate marketer if you posted a link to the clothes company’s affiliate program on your blog.

If you run a website in a certain niche, including affiliate links to products and services linked to that niche is a good way to bring in some additional cash. Even if you have no personal experience with the items or services, you are:

  • Marketing.
  • Having a website relevant to those products or services can give you a sense of authority and credibility.
  • Increasing the likelihood that a visitor to your site will make a purchase.

Involved

Finally, “Involved Affiliate Marketing” refers to affiliate marketing in which you suggest a product or service to your audience after utilizing it and finding it useful and valuable. 

As an affiliate, you should have a strong personal connection to your selling item. This time, however, the affiliate link has to be prominently displayed in the primary text, such as toward the conclusion of a blog post or inside the body of a product description for an online store.

Active affiliate marketers depend on their personal experiences with the product to promote it rather than pay-per-click advertising, and buyers may see them as reliable sources of information.

Because of your hands-on approach and extensive knowledge of the subject, your blog readers will find this special offer appealing. However, if you have an immense influence on your followers, you have a great deal of duty to maintain while making such suggestions.

Email Marketing Programs

Making money through email is possible both as a customer and as an affiliate marketer. By including discount codes or affiliate links in your email messages, you may encourage your readers to purchase.

Digital Asset-oriented Programs

Ebooks, buyer’s manuals, and research whitepapers are all examples of digital assets. This kind of writing will likely increase conversions since it is so intent-driven.

As a result, if you include affiliate links in this material, you can earn substantial profits from your readers’ subsequent purchases, especially if proper affiliate network tracking software is used.

Promotional Content Programs

We’ve established that readers of affiliate marketers’ blogs and followers of content marketing professionals like putting their faith in such individuals. 

If you fit this description and advertise a product on your online blogging sites, your readers will believe your words and purchase using the links you provide since they know you to be trustworthy.

Search-oriented Programs

This affiliate marketing strategy emphasizes paid advertising channels like Google AdWords, Facebook Ads, and others to promote products and services.

Affiliate marketing is when a website owner promotes other people’s goods and services in exchange for a cut of the action, often within a certain market. However, these programs cannot work properly without affiliate program tracking software.

Reward Program Website or Cashback Hub

Users like cashback sites that provide affiliate connections. If you launch such a program, you’ll have to compensate participants for making purchases using the affiliate links on your site. 

Whenever a transaction is made, you will get a commission and be obligated to return a portion of that money to the consumer who made the purchase.

Affiliate Marketing Tracking Software

Influencer affiliate marketing software is designed to help businesses and influencers work together to promote products and services. It allows influencers to easily track performance metrics and receive their efforts’ payments. 

It also gives companies insights into their campaigns’ effectiveness and enables them to manage their influencer relationships easily.

Affiliate tracking software benefits users by providing real-time data on the performance of their affiliate marketing campaigns. This data can be used to optimize campaigns, identify profitable advertising channels, and make more informed decisions about where and how to allocate marketing resources. 

The software also provides detailed analytics and reporting so users can track the success of their campaigns over time and make adjustments as needed. 

Additionally, many tracking software solutions come with automated features that make managing and tracking multiple campaigns more effortless.
The affiliate tracking software allows you to track your leads, affiliates, and influencers attached to marketing programs as an all-in-one solution. If you are searching for a reliable software solution, there are a few options to choose from:

Tracking software for affiliate marketers is a tool for monitoring the performance of affiliate links. It allows users to track clicks, views, and other metrics related to the performance of their affiliate links. 

It also provides detailed reports on how individual links perform, including the number of clicks, views, and sales. This software can be used to optimize the performance of affiliates and maximize the success of affiliate marketing campaigns.

Commission Tracking Software

Although similar to simple affiliate tracking software used for tracking links, affiliate commission tracking software is software designed to help businesses track and manage their affiliate programs. 

It allows brands to track each affiliate’s performance, commissions earned, and commissions owed. Businesses can also use affiliate network tracking software to set up and manage their affiliate networks. 

Additionally, some affiliate marketing tracking software includes features that allow companies to track and analyze their affiliate campaigns and automate payments to affiliates, saving a lot of time in the long run.

Even with the best affiliate tracking software, marketers need to know how to use it. One of the top affiliate tracking software options that provide a complete onboarding of new customers is Phonexa. 

Their affiliate tracking software solution allows for quick payouts on top of the granular analytics for all marketing campaigns.

Affiliate Marketing Software Open Source vs. Commercial

Open-source affiliate tracking software is free and often developed by volunteers, and it is typically community-supported and updated occasionally. 

Commercial affiliate tracking software is usually more expensive and is often developed and supported by an organization or company. It is usually more feature-rich, and updates and customer support are often more timely. 

Below is a quick overview of both so you can decide whether your next solution is affiliate tracking software open source or commercial.

Open Source Pros

  • Cost-effectiveness: Open-source affiliate tracking software is generally free, making it a cost-effective solution for businesses. 
  • Customizability: Open-source software is highly customizable, allowing businesses to tailor it to their needs and requirements. 
  • No vendor lock-in: Unlike proprietary software, open source software does not require businesses to be tied to a single vendor, allowing them to switch to a different solution if needed. 
  • Flexibility: Open-source software offers businesses more flexibility in development, allowing them to add features and customizations as needed. 

Open Source Cons

  • Lack of support: Since open-source software is generally free, it often lacks the support and maintenance of proprietary software. 
  • Security risks: Open-source software can be vulnerable to security risks due to its open nature. Businesses must ensure that their open-source software is regularly updated and patched. 
  • Time-consuming: Depending on the complexity of the software, it can be time-consuming to configure and customize open-source software to meet the needs of a business.

Commercial Pros

  • Easy to set up and use, 
  • Accurate tracking of sales and commissions, 
  • Ability to customize tracking parameters, 
  • Flexible reporting capabilities, 
  • Ability to track multiple campaigns simultaneously. 

Commercial Cons 

  • Expensive, 
  • May require technical expertise to use, 
  • May not be compatible with all affiliate networks, 
  • Could be vulnerable to fraud or abuse by affiliates.

However, we advise against going with the absolute minimum or maximum cost when picking the right software. Take your time and remember that your option should cover all your needs without breaking the bank. 

Most commercial and open-source software for affiliate marketers include plugins to help you minimize the costs.

Affiliate Tracking Software WordPress, for example, is a plugin that makes it easy to track your affiliate links in WordPress.It lets you track clicks and conversions, set up notifications, and manage commissions. 

On top of that, it integrates with popular payment providers such as PayPal, Stripe, and Authorize.net, among others, making it easy to reward affiliates for their efforts.

Bottom Line

We hope this quick guide to affiliate marketing has helped you better understand how this type of marketing works and how you can get started. 

The key to success in affiliate marketing is to keep learning and testing different strategies and ideas until you find a system that works for you. With the right approach, the best affiliate tracking software, and some luck, affiliate marketing can be incredibly rewarding and lucrative. Good luck!

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Contact: Cyrus@ainfluencer.com