What Is Walmart Creator Program: [The Comprehensive Break-down + Best Alternative in 2024]

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If you’re an influencer, you may have heard about the Walmart Creator Program. But what is it, and how does it work? Well, in this article, we‘ll provide a full guide regarding Walmart’s influencer program that helps make money through social media!

The Walmart Creator program platform is an affiliate marketing tool that was launched by Walmart last year. The platform offers tools and resources for influencers to monetize products and collaborate directly with brands without third parties. 

To clarify, influencers will receive affiliate links for products to share on social media, emails, websites, or groups, and they can earn money when people buy through those links. If you want to earn more money online, here’s all you need to know about making money with the Walmart Creator program. 

Ready? Let’s get started!

What Is the Walmart Creator Program?

Walmart has a new program called the Walmart Creator program powered by Impact.com. It helps creators earn money by promoting Walmart products and boosting their brand awareness through their social media accounts. Anyone can sign up for Walmart’s influencer program, and there’s no limitation on the money you earn from sales. 

Creators get access to many products, earn commissions on sales they refer to, and receive product recommendations based on their interests. Pretty straightforward, right? 

The influencers can post product links on their preferred social media platform, get personalized product suggestions, and gather useful data to boost their followers. Walmart believes that everyone can be a creator, and this program makes it possible.

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How Does the Walmart Creator Program Work?

When you join Walmart’s Creator Program, you can share many products with your followers. If people buy something through your link, you make money. There’s no limit to how much you can earn.

But remember, the amount you earn depends on the product type. For things like home decor or beauty products, you can get 18% off the sale. 

But you might only get 0% to 1% for things like media and gaming. In addition, if people sign up for Walmart Plus because of you, you also get a commission.

Moreover, you can check how well your affiliate and storefront are doing on the Walmart Creator dashboard. Once a certain period has passed, You will get paid.

How to Make Money with the Walmart Creator Program?

As an influencer, how do you make money? Well, there are two different ways: affiliate marketing and campaigns. Here’s detailed information regarding how it works:

1. Affiliate Marketing

There are also two methods to monetize your social media content by using Walmart’s influencer program:

First, you can receive a list of product collections for free in return for sharing posts. In this way, you’ll access everything you want without paying.

Secondly, You can get affiliate links from Walmart to sell products on your page.

When someone buys through your referral, you get a commission, and there’s no limit to how much you can earn.

2. Campaigns

Another way to make money on the Walmart Creator platform is through Influencer marketing campaigns. How does it work? You may ask. Well, campaigns are paid sponsorships or partnerships, meaning that Walmart will pay you for product promotion through sponsored posts on your social media accounts.

How to Succeed as a Walmart Creator?

In this section, you’ll learn how to be successful as a Walmart Creator with their affiliate marketing program. Here are some tips to consider:

1. Choose Products with the Highest Commission

To maximize your income, you need to promote items with the highest commission. To do so, you must go to Settings on ‘Walmart.com’ and then click on ‘Master Agreement.’ There are categories such as beauty items and more.

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Remember that if no product aligns with your niche, don’t be forced to choose just because of money.

2. Choose What Converts Well

You may ask how I can guess which item will do well on social media. Worry not. You’re not required to guess! All you need to do is check out the ‘Popular products’ section on Walmart Creator Program to figure out which products convert well with other creators. Pretty straightforward, right?

Now, it’s time to explore the perks of Walmart’s influencer program!

Walmart Creator Programs Benefits

The program is made to help content creators by giving them a share of the earnings from trackable product links and personalized storefront pages. Here are three special benefits for members:

walmart creator program benefits

#1 Walmart UGC Rewards 

In return, Walmart gives the influencers a package of products for posting them on social media. These bundles include various items like clothing, home decor, and more.

#2 Simplified Commissionable Product Links

You, as an influencer, can make money through commissionable product links. Each influencer gets a trackable link for any Walmart product. Whenever people buy the product through your link, you will get paid a commission after a while.

#3 Creator Storefronts from Walmart

Walmart provides creators with their storefront for UGC. Creators earn commissions on sales made through their storefronts. Influencers can customize their Walmart influencer storefront by adding a profile picture, banner image, curated product bundles, and a personal bio/welcome message.

Like commissionable product links, influencers can add products to their storefront through the portal or browser extension.

Walmart Creator Program’s Pros & Cons

Before registering on this platform, consider its pros and cons to make the best decision. In this section, we will explore Walmart’s creator program reviews in detail.

Walmart Creator Program Pros

  • You can earn good commissions, 
  • The referral period lasts 14 days,
  • They’re introducing more promotions to boost sales.

Walmart Creator Program Cons

  • No commissions or credit if the customer uses reward programs like Honey at checkout,
  • The back end can be a bit hard to navigate,
  • Payment isn’t instant,
  • You won’t get commissions for in-store purchases.

Note: If you’re looking for a steady income, Walmart might not be the best option. Payments are not immediate after promotion; you receive them after a certain period. With Walmart, there’s a delay of two months before you get paid. Additionally, as mentioned earlier, Walmart compensates creators with commissions or packages of products in exchange for advertising. 

However, there is another option in the market that ensures a consistent income with the opportunity to negotiate. One such choice is Ainfluencer. Read on to learn more about it.

Ainfluencer: The Best Influencer Marketing Platform

Ainfluencer is a Free-to-Use marketplace where influencers can easily find various campaigns to collaborate and make money. Ainfluencer is the only End-to-End platform that allows you to make unlimited offers and negotiate deals with brands. Additionally, it prioritizes the security of your social media accounts with a no-password policy.

The Ainfluencer app keeps you updated on your negotiations and deals, and AI-driven analytics help you categorize campaigns based on your preferences. Ainfluencer offers regular payouts and values your experience by providing access to a vast database of suitable influencers, allowing you to target the right audience. The platform also supports successful campaign management, performance tracking, and secure payments.

Create a Free Account

Sign Up now and have regular payment without delay!

To Wrap Things Up

The Walmart Creator program offers capabilities to make money through your promoting content. It gives creators tools like affiliate links or campaigns to make money from their content and gives customers a fun, personalized experience. Using the Walmart Influencer Program, you can earn commissions between 0% and 18%, depending on the products you sell.


1. What Are the Requirements to Apply to the Walmart Creator Program?

According to Walmart’s official website, you must live in the US and be at least 18 years of age to use the Walmart Influencer Program.

2. How Much Do You Get Paid with the Walmart Creator Program?

In this platform, the creator is like a retailer and can make a commission by promoting Walmart products. The amount of your commission depends on the type and number of your sales.

3. How Many Followers do I Need to Apply on Walmart Creator?

Unlike other affiliate marketing platforms, there is no minimum number of followers to apply to Walmart. You can easily start promoting their products to your friends and family as well.


For Guest Posts and Links Contact: Cyrus@ainfluencer.com