In the last decade, Asia has become a significant force in the fashion industry, and Asian Instagram models have established a new set of criteria in fashion.
Every day we see more Eastern models appearing on the world’s most popular magazines and international fashion catwalks.
While finding their place in the industry, they are increasingly getting more exposure on Instagram. That’s why businesses, especially those in fashion, have turned their face to the hottest Asian IG models to promote their brands. In an attempt to do so, they leverage influencer marketing platforms to find the best fit for their purpose.
Now, let’s delve into our list of the
Top Asian Instagram Models on Instagram 2023
In order to avoid wasting time chasing after the less popular Asian Instagram models, we rounded up the top ones here.
The 27-year-old beauty, Cinta Laura Kiehl, is an Indonesian-German model, actress, and singer. She is the ambassador of anti-violence against women and children in Indonesia. Besides modeling, she has played in six American and five Indonesian feature films so far and has won various awards in both modeling and acting. Cinta has also taken up her career in music since 2010.
Liu Wen is a Chinese model whose stunning beauty has caught many people’s eyes all over the globe. In fact, she was the first Chinese model to walk the Victoria’s Secret Fashion Show and the second Chinese model to appear on the front cover of American Vogue alongside Gigi Hadid, Vittoria Ceretti, Kendall Jenner, Ashley Graham, Imaan Hammam, and Adwoa Aboah.
Her career also holds more records as she is the highest-paid East Asian model according to Forbes magazine’s list of brand ambassadors for several international cosmetics lines. In the summer of 2010, she was the second most booked catwalk model of the year.
Ming Xi or Xi Mengyao is a Chinese model born in 1989. Her first notable appearance was in a television competition in 2009. She was introduced to the international modeling world only two years from then.
This hot Asian babe has modeled in Victoria’s Secret Fashion Show for six consecutive years and started working for many other well-known campaigns such as Chanel, Dior, Lanvin, and Diane von Furstenberg.
Mariam Sayed Sameer Marbella Al-Alawi, better known as Ivana Alawi, is a sexy Asian Instagram model and actress born in the Philippines. She is famous for bikini modeling and showcasing her gorgeous figure. She was once awarded the Best New Female Personality in the PMPC Star Awards for TV.
Noha Nabil is a social media influencer and a hot Asian model born in Kuwait in 1983. She started a personal fashion and styling blog, “See Fashion in My Eyes,” in 2009. Noha was among the 10 most influential Arab women on social media, as named by Forbes, in 2017.
Another top female Asian model is Sunita Marshall. Born in 1981, she is a well-known Pakistani actress as well. Working in the modeling industry for years, she has been nominated for several awards, such as the Hum Award for the best female model.
Chutimon Chuengcharoensukying, known as Aokbab, is a gorgeous Thai model and actress born in 1996. She started modeling at the age of 15 and was the first Thai girl to win the Screen International Rising Star Asia Award in New York Asian Film in 2017. Not only is she among the hottest Asian Instagram models, but also she has been featured in music videos such as “Unfriend” and “Pajhonpai.”
Asmi Shrestha is an interior designer and one of the top Asian girl models born in Nepal in 1993. She started her modeling career at the age of 16 at a renowned local brand, named Classic Diamond Jewelers, in 2010.
Asmi was nominated for the title “Miss Nepal” in 2016 and also represented Nepal in the Miss World contest the same year.
Asian Instagram model, Shu Pei Qin, was born in China in 1990. She began modeling in New York while she was a university student there. She has been professionally featured in many various editorial fashion magazines and shows.
Aimee Cheng-Bradshaw is a British-Chinese fashion model and television personality born in 1995. She is best known for winning third place in Asia’s Next Top Model in 2015. Bradshaw is based in Singapore and is represented by Basic Models Management, a local modeling agency.
Pro Tip: If you happen to be a brand looking for beauty influencers, this Asian Instagram model can be a good choice for you as she shares videos of her skincare, makeup, etc.
Priyanka Chopra Jonas is an Indian model, actress, and singer born in 1982. She was the winner of Miss World in 2000, and her name was on Forbes’ list of the World’s 100 Most Powerful Women in 2017 and 2018. This cute Asian Instagram model was also among the 100 most influential people in the world by Times in 2016.
Sui He is undoubtedly a big name in the field of modeling. She is the second Chinese model to walk in Victoria’s Secret Fashion Show right after Liu Wen and she was also the first East Asian model to open Ralph Lauren, a runway show.
In 2011, the New York magazine listed her as one of the top ten newcomers, and clearly, she has proved them right.
Yael Shelbia Cohen is a junior Asian Instagram model born in Israel in 2001. In 2017, she was the leading model for Castro, and the following year she had the same title for Renuar. In 2019, Cohen led Kylie Jenner’s skincare line.
She was also named the third most beautiful face in the world in 2019 and rose up to first place in 2020.
Margaret Zhang is an Australian-Chinese model, fashion stylist, and editor-in-chief of Vogue China. She became famous by launching her blog, Shine by Three, at the age of 16.
Rising in the fashion industry, she has worked with so many worldwide brands, such as Gucci, Dior, Louis Vuitton, and Lexus. Zhang was awarded the Year’s Elle Digital Influencer in 2015.
Proclaimed “an exceptional beauty,” Sun Fei Fei is a successful Chinese model and spokesmodel of Estée Lauder.
After graduating from high school, she took up modeling and attended Suzhou University to study fashion design.
This hot Asian Instagram model represented China in the worldwide Elite Model Look contest in 2018. She also appeared on the cover of many giant fashion magazines, including Vogue Italia, Vogue China, Bazaar Malaysia, etc.
All in all, Asian Instagram models have emerged as powerful influencers in the world of social media. With their unique blend of beauty, fashion, and cultural diversity, they have attracted millions of followers across the globe. These models have not only shattered stereotypes but also challenged traditional beauty standards, promoting inclusivity and self-acceptance.
As Asian models on Instagram continue to rise in popularity, it is evident that they are leaving a lasting impact on the fashion industry and redefining what it means to be beautiful in today’s digital age.
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When it comes to China’s most famous model, Liu Wen is, without a doubt, the first name that comes to mind. She was the first Chinese model to walk the Victoria’s Secret Fashion Show and the second-ever Chinese model to appear on the front cover of American Vogue. She was also the highest-paid East Asian model, according to Forbes.
Kendall Jenner, known as one of the Kardashian sisters, is now the highest-paid model in the world. She was first named the “world’s highest-paid supermodel” by Forbes in 2017 and has been topping the list ever since. She made about $40 million last year.
There are two ways through which you can find an Asian Insta model:
1. Google them, and after you’ve gathered a few names, go and search them on Instagram’s search bar (You can see the list of top models on this blog).
2. Use Instagram hashtags such as #asianmodel to find them.
3. Use free influencer marketplaces like Ainfluencer to search models on Instagram based on their category, language, nationality, gender, etc.