TikTok Shop: [What Is It & How to Use It in 2024]

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Are you looking for a way to get your products in front of new customers on social media platforms, especially TikTok? Well, the TikTok shop is a great platform for eCommerce integration to sell your products directly on it. 

The question is, how do you sell your products and make money on TikTok? Well, TikTok Shop is the best eCommerce platform and offers significant advantages to brands and creators participating in their TikTok Shop program. In this article, we’ll go over what is TikTok shop and how to get to TikTok shop. 

If you’re in countries like the US, Vietnam, Singapore, the UK, or Thailand, keep reading to learn how to use the TikTok shop seller center. 

Let’s get started!

What Is TikTok Shop?

TikTok Shop is like an online store on TikTok where sellers and creators can display and sell things to the TikTok community. People on TikTok can find and buy products directly from the app. You may ask how to shop on TikTok.

Well, there are three ways to shop on TikTok Shop:

  • Live shopping: Creators can show products during a livestream, and customers can tap to see and buy them.
  • Shoppable videos: TikTok Creators can add products to their videos, and viewers can easily click to purchase.
  • Product showcase: Once a shop is set up, users can check it out from the profile of the TikTok brand or creator and buy things directly.

How to Set up a TikTok Shop?

Setting up a TikTok Shop is easy! First, gather the required documents based on whether you’re a business or an individual seller. Business sellers need the U.S. Company Registration Document and the owner’s passport or driver’s license. Individual sellers just require a U.S. passport or driver’s license.

Don’t worry about follower count if you’re applying to a TikTok shop as a seller. However, if you plan to be an affiliate marketer for other brands, you’ll need at least 5,000 followers.

Now, let’s go through the steps:

  • Open your TikTok account, click the three lines in the top right corner, then choose Creator Tools.
  • Scroll down and click on TikTok Shop for Seller. Register as a merchant on the next screen.

You can also sign up on the TikTok Shop login page using your desktop. Follow the prompts, provide your business information, and your account will be under review.

While waiting, download the TikTok Seller app on your phone or access it through your desktop. Verify your tax information, and set up shipping and a return address. Once approved, you can start adding products.

After adding products to your TikTok Seller Center account, promote them in your regular TikTok videos or go live to showcase them to your audience. 

That’s it! By now, you’ve learned how to sell on the TikTok shop.

Benefits of TikTok Shop

Every TikTok brand adapts its eCommerce marketing strategy to fit the platform’s unique features. Here are the advantages of using TikTok Shop as a recommended feature:

  • Easy Shopping: Instead of asking customers to check their bio or go to Amazon, they can buy things directly on TikTok. This saves time and makes it easier for them to make a purchase.
  • Reach More People: Being on TikTok means quickly reaching millions of potential customers. If your videos go viral, you can attract many new customers interested in buying from you.
  • Smooth Shopping Experience: TikTok Shop provides a seamless shopping experience where users can discover, buy, and track their orders within the app. This encourages impulse buying, leading to more sales.
  • Collaborate with Creators: If you have a TikTok Shop, you can partner with many creators through the affiliate marketing program. Offer a good commission to motivate them to promote your products.

How to Increase Sales with Your TikTok Shop?

TikTok shopping is similar to shopping on Instagram or other social media. Follow these steps to make more money with your TikTok Shop:

How to Increase Sales with Your TikTok Shop?
How to Increase Sales with Your TikTok Shop

#1 Optimize Your Products Catalog on TikTok

Do you like to make purchases from a messy shop?! Neither do I! Ensure your TikTok store looks great by making your product catalog appealing. Make it attractive to draw in customers with high-quality, stylish images that reflect your brand’s TikTok style.

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Keep your product titles brief, under 34 characters, because of the truncation limit. Include key product details in the titles. While you can share more information in the product description, keep in mind that links in TikTok product descriptions cannot be clicked.

#2 Inform Your Followers about Your TikTok Shop

Once you can use your TikTok Shop, share the news with everyone. Make some TikTok videos demonstrating where to find your shopping section and how they can purchase your items.

#3 Promote Your Products

After you’ve set up your store and people know your products, it’s time to promote them! Talk about them in your posts, showcase them in your live streams, and include shout-outs for new products in your bio.

To grab people’s attention, don’t hesitate to be creative with your promotions. Skip the dull advertisements and boring product descriptions. Just mention what you have and add some humor! 

#4 Collaborate with Influencers

If you need to get more familiar with TikTok’s trends, subcultures, and jokes, it’s a good idea to let someone who knows the platform handle the creative side. This is especially crucial when promoting a product, as success can either mean making a lot of money or getting lost in the TikTok algorithm.

Finding the right influencer for your brand can make a huge difference. Team up with TikTok creators who genuinely connect with what you’re offering. Many brands attract new audiences and successfully sell their products by allowing them to express themselves creatively.

Ainfluencer is like a matchmaker for brands and TikTok creators. Imagine it as a DIY (Do It Yourself) marketplace that’s super easy to use, and guess what? It’s completely free for both brands and influencers.

Ainfluencer is a free marketplace connecting you with over 2 million influencers in your industry. It’s a secure and cost-effective way for your business to partner with influencers that match your brand. With Ainfluencer, you can:

1. Develop content for your products

2. Amplify brand awareness

3. Boost sales

4. Gain popularity on Instagram, TikTok, and YouTube

Additionally, it provides features like holding influencers’ fees in Trust/Escrow to safeguard your money, ensuring influencers uphold their commitments, and allowing you to leave reviews and ratings after collaborations.

Why are you waiting? Sign up now and drive sales through strategic influencer marketing!

Create a Free Account

How to Start Earning Money on TikTok Shop As a Creator?

People who make content can sign up to sell on Shop if they follow the platform’s rules and meet requirements like being 18 years old and having at least 5,000 followers. On TikTok Shop, you (as creators) make money by getting a share of the sales when people buy products you promote in your content. TikTok also provides bonuses, perks, and exclusive programs to encourage them to use Shop.

TikTok creators can collaborate with brands, showcase their products, and earn money through Shop. However, using an influencer marketing platform like Ainfluencer is important for creators to find brands and collaborations easily. This platform helps them connect with opportunities and grow their partnerships.

Ainfluencer is open to creators of all sizes! Whether you’re a small, medium, or big-time influencer, we’re here to support you in connecting with your audience. Sign up today and feel secure with Ainfluencer, ensuring payment safety before creating or publishing content.

To Wrap Things Up

If you are an eCommerce marketer, check out TikTok Shop to see how it can bring in more customers and drive sales for your brand. TikTok Shop boosts your online business. This guide provided all the necessary information about the TikTok shop seller center. Have questions about setting up a TikTok shop? Feel free to ask in the comments.


1. What Is TikTok Live Shopping?

It’s when sellers or creators go livestream to display and sell their products. People can watch, add things to their TikTok cart, and make purchases without exiting the app.

2. Is TikTok Shop Safe?

Sure, TikTok Shop is made to be safe for users when they shop. They use secure payment methods, so your transactions are safe. You can also give feedback and rate products and sellers on Tik Tok Shop.

3. What Is TikTok Live Shopping?

It’s Tik Tok store on livestreaming. That is when sellers or creators go live to show and sell stuff. People watching can add things to their TikTok shopping cart and buy them without leaving the app.


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