How to Make a Product Launch: [Best Strategies in 2024]

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Do you know what a product launch is? Are you wondering how to attract customers in the first minutes of releasing your product? You’re in the right spot. This article will help you create a successful product launch plan!

Simply put, a product launch introduces a new product or service to the market. After spending hundreds of hours designing and creating a product, you need to come up with a powerful launch to attract attention, expand reach, and increase brand awareness.

But how can you have a grand product launch? What do you need to do before launching the product? And how should you introduce the product to the potential audience? In this article, we will discuss everything about launching a new product.

Now, let’s buckle up!

What Is Product Launch?

When a company introduces a new or improved product to the market, the process is called a product launch. This involves various steps to present the product to potential buyers and have it ready for purchase by a specific date. The main goal of a product launch is to create anticipation and raise brand visibility among the target audience.

Launching a product involves multiple teams, such as sales, customer support, product development, marketing, event planning, and management. It’s a team effort involving various individuals to ensure its success. A successful launch can significantly influence the product’s success or failure, shaping the initial impression for potential buyers and decision-makers.

Additionally, product launches often introduce the entire business to a specific market, aiming to build credibility and increase brand awareness. The messaging during the launch should highlight the product’s unique value proposition.

You may ask, how do you launch a new product on the market? In the following section, we’ll provide a four-step product launch checklist!

How to Create a Successful Product Launch?

The standard product launch process has four main stages: preparation, pre-launch, launch, and post-launch. The goal is to create interest in your product and build anticipation for its release.

Here’s a new product launch checklist:

Step #1: Preparation

Before launching your product, it’s crucial to understand your target audience and competitors. Conduct market research to learn about your potential customers’ preferences, needs, and demographics. 

Understanding your customer is crucial for success. Listen carefully to what they wish products could do or what problems they face. Ask questions to dig deeper into their needs and pain points. 

Additionally, analyze your competitors’ available products, strengths and weaknesses, and marketing strategies. Use this information to refine your product idea and create a unique offer that addresses customer needs.

Step #2: Pre-launch

Once you’ve prepared, test your product with a small group of potential customers to gather feedback and make improvements. Start building anticipation for the launch through marketing campaigns and use influencer marketing to attract attention. Consider creating a waitlist to gauge demand and involve customers in the launch process.

Step #3: Launch

During the launch phase, focus on meeting customer expectations and delivering a great experience. Utilize various marketing channels such as email, social media, and press to promote your product to your target audience. Collaborate with influencers and leverage their platforms to reach a wider audience.

Step #4: Post-launch

After launching the product, continue engaging with your audience and seek ways to enhance customer satisfaction and loyalty. Collect feedback and use it to improve your product and develop new offerings. Remember that the product launch cycle is ongoing, so analyze the results and adapt to the changing market landscape.

So, assess the performance of your go-to-market strategy and compare it to the goals set before the launch. Adjust strategies as needed to meet expectations and celebrate successes with your team. 😀

Now, keep reading to find some suggestions for launching your products effectively.

Inspiring Product Launches Ideas

If you’re not sure how to create your product launch, we’ve got you covered. Here are 5 product launch ideas to draw more attention to your campaign.

Product Launch Ideas
Product Launch Ideas

#1 Using Influencer Marketing

Consider using influencer marketing to promote your product and launch an event. Look for influencers who align with your brand values and collaborate with them. You can ask influencers to try out your product or invite them to your launch event to generate more sales.

Why are they so impactful?

Social media influencers, especially Instagram influencers, have dedicated followers who trust their recommendations. This can help establish credibility and spread brand awareness about your product. Influencers can also help you tap into new markets, grow your social media following, and provide valuable feedback. Influencers’ endorsements tend to feel more genuine and personal compared to traditional advertising, making their audience more likely to become customers.

The big challenge is finding reliable influencers. Due to the increasing number of influencers, discovering the top influencers on Instagram and TikTok has become more challenging. However, several platforms can assist in finding and partnering with these influencers.

Ainfluencer: The Best Platform to Nail Next Product Launch

Ainfluencer is a free marketplace connecting brands and influencers. It allows you to filter influencers based on criteria such as niche, age, location, follower count, and gender. The best part? It’s completely free and user-friendly, enabling you to manage everything independently.

Unlike other tools that charge fees upfront, Ainfluencer is free to use. You can initiate campaigns, select preferred influencers, or let influencers reach out to you. Additionally, you can negotiate prices via Ainfluencer’s chat feature. Watch the following video to learn how to create a campaign on Ainfluencer:

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Ainfluencer offers unique advantages, such as cost-free, secure payment handling, AI-powered influencer search, access to influencers’ statistics, and easy campaign management.

Curious? Watch their demo video to explore more features, and join Ainfluencer today to boost your business without spending a dime.

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#2 Considering Social Media Campaigns

Social media plays a crucial role in product launches. It gives companies a chance to connect with their customers, build excitement, and expand their audience. Fun activities like contests, quizzes, and Q&As for YouTube lives can boost interaction and get people talking.

#3 Creating Interactive Launch Videos

Making captivating launch videos is essential. Product launch videos show off what your product can do and why it’s awesome. Moreover, they’re easy to share on social media, helping more people see them.

#4 Leveraging Pre-launch Email Marketing

Before launching a product, it is crucial to send emails to potential customers. These emails help you connect directly with your audience, building excitement, sharing exclusive information, and encouraging them to buy.

To make your pre-launch email marketing campaign effective, divide your audience into groups based on their interests. Then, send your messages to each group. Use engaging subject lines, interesting content, and clear instructions on what to do next. 

Apple’s product launches are successful examples. The company often sends out emails announcing something exciting before launching a new product, which builds anticipation and gets people talking.

#5 Gamifying Your Product Launch

Gamified product launches use game elements to make the launch fun and engaging. You can use this product launch strategy to make events like introducing new products more engaging and fun. For example, Nike made a game where people could virtually test the shoes by running a race online. Amazing, right? This not only entertained users but also effectively showed off the shoes’ features.

#6 Making Waiting List

Another product launch idea is to set up a waiting list where people can sign up to be the first to access the product. Another strategy is to offer discounted pre-orders to generate excitement before the official launch. Encourage customers to share about the product on social media for additional bonuses. For instance, you can offer Pre-Sale discounts on select clothing items for a limited time on Black Friday.

Successful Product Launch Examples

Here are the top 5 instances of incredible product launches. Get inspired to create a memorable product launch event of your own.

Starbucks’ #RedCupContest

A successful social media campaign was Starbucks’ #RedCupContest, where customers were encouraged to share creative photos of holiday-themed red cups. This campaign garnered tens of thousands of entries and widespread social media engagement.


Tesla often live-streams its product launches despite occasional mishaps. These streams generate massive online engagement and media coverage, as seen in the Cybertruck reveal, highlighting both the product and the brand’s innovative spirit.

IKEA AR Campaign

IKEA’s AR-based launch campaign for its Place app is another excellent example. The app allows users to virtually place furniture in their homes to see how it looks and fits. This immersive experience introduced the new app and showcased IKEA’s wide range of products.

Spotify and Starbucks Collaboration

A notable brand collaboration was between Spotify and Starbucks for the launch of Starbucks’ in-store music program. Both brands promoted the partnership, creating a unique customer experience and boosting visibility for the new program.

To Wrap Things Up

A successful product launch involves crafting an engaging story that connects with your desired customers. The best product launch idea is leveraging influencer marketing. A successful influencer marketing strategy for the launch can make a massive difference by introducing your product, showcasing its special features, and building anticipation among potential buyers. By combining creativity, fresh ideas, and intelligent storytelling, the influencers can make your product shine in the market and make a lasting impact on your audience.

Are you eager to ensure your product launch is a resounding success? Check out Ainfluencer!


1. What’s the Most Successful Product Launch Ever?

The launch of Apple’s iPhone in 2007 stands out as one of the most triumphant product launches. It completely changed the smartphone game and became a benchmark for mobile devices. In just 74 days, Apple sold a million units. Wow!

2. How to Do a Product Launch Campaign?

A winning product launch campaign follows a series of steps. Start by crafting a detailed plan. Do thorough market research to understand your audience and competition. Develop a marketing strategy that effectively highlights your product’s strengths. Use various channels like social media, emails, content marketing, PR, and influencer collaborations.

3. How Do You Hype a New Product Launch?

Exciting for a new product involves creating anticipation and excitement among your target audience. You can achieve this through teaser campaigns, giving sneak peeks, starting countdowns, offering pre-order options, and providing exclusive early access for loyal customers or subscribers.

4. What Are the Best Product Launch Tactics?

Effective product launch tactics include creating compelling launch videos, utilizing influencer partnerships, running pre-launch email campaigns, hosting live streams, encouraging user-generated content, demonstrating augmented reality features, and forming strategic alliances.

5. What Are Different Types of Product Launch Events?

There are three main types of product launch events:
Minimal Viable Product (MVP): This is a basic product version with only essential features. It’s meant to give a glimpse of the product’s potential and allows for testing with target customers to gather feedback.
Soft Launch: This involves releasing the product under limited conditions, such as to select audiences or for beta testing. It helps refine the product based on early feedback and generate anticipation through previews.
Full-scale Launch: Also known as a hard launch or official release, a full-scale launch is when the product is made widely available to the public for purchase. It’s a decisive event aimed at making a significant impact and driving sales quickly. Most products opt for a full-scale launch when fully ready for the market.

6. Is There a Product Launch Formula?

The answer is NO. If every product launch followed the same formula, everything would fail. However, each product is unique, so what works for one might not work for another. Still, there are general tips that can help improve any launch, regardless of the product or industry.


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