Top 10 Fashion YouTubers To Check And Follow

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YouTube is one of the most popular platforms for sharing video content around different topics. Fashion YouTubers, just like other content creators, use this platform to share long videos and show different styles. These YouTubers can help you be aware of the latest trends, find your styles, discover new items for your wardrobe, and dress for your body type. 

In this article, we will introduce you to some of the best fashion influencers on YouTube to help you get inspired. Also, if you like to work with these top fashion YouTubers, we will introduce you to a safe influencer marketing platform called Ainfluencer

10 Best Fashion YouTubers In 2024

If you have trouble in styling, don’t worry. Here are some of the best YouTuber fashion accounts that you can follow and learn their fashion techniques.

1. James Charles – 23M Subscribers

Everyone knows James Charles, with makeup tutorials, as one of the best male makeup influencers, but he also has great taste in fashion and shares it with his followers. 

James Charles Dickinson is an American beauty and fashion YouTuber born in 1999. He started his career by creating a YouTube channel in 2015.

In 2016, he became the first male brand ambassador for the Covergirl brand, leading to fame. James now has more than 23M subscribers on YouTube and 20M followers on Instagram and is one of the best men’s fashion YouTubers.

2. Jenn Im – 3.2M Subscribers

If you are looking for Asian fashion YouTubers, Jenn is one of the creators you need to check. Jennifer Dohee Im is an Asian-American fashion blogger and fashion designer, born in 1990. She created her YouTube channel, named ClothesEncounters, in 2010 by showing affordable fashion items. 

In 2017, she became one of the Korean fashion YouTubers who launched her clothing line called ‘Eggie’ (a Korean word for baby). 

3. Tess Christine – 2.3M Subscribers

For fans of GRWM video lovers, this YouTuber shares everything from choosing to dress to skincare and makeup. Tess Christine is one of the famous beauty and fashion YouTubers who created her channel in 2012. Other than this, she collaborates with different fashion and makeup brands on her YouTube channel, such as SKIMS, Zara, L’oreal, Verge Girl, etc. 

4. Hailey Bieber – 2.2M Subscribers

It’s impossible to find someone who doesn’t know Hailey Bieber, especially after the recent dramas with Selena Gomez. Hailey Rhode Bieber is an American model, YouTuber, fashion stylist, and social media personality born in 1996.

In 2014, she signed a contract with the Ford Modeling agency and started her career by working with known brands such as Guess, Ralph Lauren, and Tommy Hilfiger. Most of us know Hailey from her Instagram and TikTok page as a beauty influencer.

But other than Instagram, where she shares skincare and makeup videos, she has a YouTube channel for fashion. As one of the top fashion YouTubers, she shares videos of her outfit choices, home decor, cooking, etc. 

5. Mina Le – 1.42M Subscribers

If you are a fan of vintage style, Mina Le is one of the fashion YouTubers who can help you. Mina Le is a Vietnamese American YouTuber, podcaster, and content creator with a unique vintage style. In 2017, Mina started her YouTube channel, and after the 2020 pandemic, she became a full-time content creator.

Mina is one of the most successful Asian fashion YouTubers, with more than 1M followers. She shares custom designs inspired by movies, fashion tips, and hair tutorials. 

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6. Tim Dessaint – 1.31M Subscribers

Checking the list of top men’s fashion YouTubers, Tim Dessaint is one of the creators you can see on top. Tim is a French-Japanesse fashion influencer born in 1994. Tim has around 2.2M followers on TikTok, where he shares short style tips.

As one of the French fashion YouTubers, he has more than 160 videos on his channel, categorized for different seasons.  

7. Alessya Farrugia – 1M Subscribers

Now, it’s time for a TikTok influencer who is also one of the best black fashion YouTubers. Alessia Farrugia is a Canadian TikToker and YouTuber born in 2004 who joined TikTok in 2019 and now has more than 3M followers. 

Alessya shares her challenges, feelings, and motivations as a teenager on her YouTube channel. Also, she helps her audience find their style and learn how to match their outfits. 

8. Miss Alex – 871k Subscribers

If you like to know more about the styles of celebrities such as Kim Kardashian or Ariana Grande, Miss Alex can help you. Miss Alex is one of the fashion YouTubers who had difficulty in finding the right clothes for her body type, so she decided to share this experience with other girls. 

Alex started her YouTube channel in 2012 and shares fashion videos for skinnies, hair tutorials, and sometimes skincare reviews. 

9. Busbeestyle – 680k Subscribers

For adults who are looking for fashion bloggers over 40, the BusbeeStyle channel on YouTube can help you. Erin Busbee is one of the best fashion YouTubers over 40 and has helped over 1,300,000 around the world via her fashion blog. She runs her YouTube channel as well as a personal blog to help you with classic styles. 

10. Bliss Foster – 251k Subscribers

One of the men’s fashion YouTubers with a different and unique style is Bliss Foster. Bliss is a fashion designer for Louis Vuitton who designed colorful pants that became viral. On his YouTube channel, you can check out behind-the-scenes of LV’s fashion shows, vlogs of his daily life as a designer, and catwalks of customs designed by him.

How To Work With Fashion YouTubers?

The power of social media influencers and content creators is not hidden from anyone these days. In fact, one of the most common and effective marketing methods among brands and business owners is collaborating with social media influencers

Fashion brands, just like other industries, can partner with fashion YouTubers, bloggers, and influencers to grow their business. These influencers can influence their audience and help you grow brand awareness. But how do you find creators in your niche who have your target audience? That’s when Ainfluencer can help you. 

Ainfluencer- The Best Tool To Connect With Influencers

Ainfluencer is a free and end-to-end influencer marketing platform that connects brands and influencers across Instagram and TikTok. This marketplace includes a database of more than 500,000 from different industries, making it easy for brands to find their collaboration match, regardless of their niche. 

In the case of fashion YouTubers, since most of them are also active on other platforms, especially Instagram and TikTok, Ainfluencer finds them. It uses an AI-powered search engine that allows you to find your collaboration match based on more than 20 criteria, such as location, niche, gender, budget, audience demographics, etc. 

Ainfluencer Homepage
Ainfluencer Homepage

After finding the creators, you can talk with them about your offer using the platform’s chat tool. You can also talk about running the collaboration on YouTube and other platforms with influencers. So, if you are ready to grow your audience, sign up on Ainfluencer for free now!


YouTube is a great platform for fashion lovers to follow and learn from top fashion YouTubers. These creators have the power to influence their audience and provide them with the latest fashion trends, styling tips, and fashion news. In this article, we’ve introduced you to some of the best female and male fashion YouTubers that you check.

Also, if you like collaborating with these YouTubers, you can sign up on Ainfluencer for free. This platform helps you find your best collaboration match in a few minutes without fees. 


1. Who Is The Most Famous Fashion YouTuber?

In 2024, the most followed fashion YouTuber is James Charles, who has 23.9M subscribers. The second place belongs to Jeffree Star, who has 15.9M subscribers.

2. What Is The YouTube Channel To Learn Fashion?

Here are some of the best YouTube channels that you can check to learn about the latest fashion trends and changes:
Jenn Im,
Tess Christine,
Hailey Bieber,
Mina Le,
Tim Dessaint,
Alessia Farrugia.


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