By observing and using a particular method on Ainfluencer and conveying that information to a brand, you will see a much better return on your Influencer marketing activity. How you behave and communicate with brands in chat will influence your future achievements.
Once you sign up as an influencer, Ainfluencer helps you with two essential factors in your career.
- You are given honest insights into your activities, engagement rate, quality score, and estimated price.
- Ainfluencer also provides the very best campaigns so you can offer collaborations to brands.
This article will walk you through a step-by-step guide on making brands an offer and negotiating a contract successfully in an in-app chat.
How to Make an Offer and Negotiate with Brands?
Overall, there are 3 steps before you can contact brands on Ainfluencer.
1. Join Ainflunecer As an Influencer
Download the app on both iOS and Android phones. Create your account within a minute and access your dashboard on Ainfluencer.
2. Find the Right Brands to Work With
Either you contact brands by discovering campaigns, or brands tend to try reaching out to you for their influencer program as Ainfluencer’s AI matches you with brands based on your niche and target audience.
If you go to “Explorer” – the second tab at the left bottom of your screen – you can easily navigate through thousands of campaigns in addition to the promotional programs you have been invited to.
3. Make Conversation with Brands
You may have to wait for a while before you get any responses from brands. However, when a brand replies to you, it will be an excellent opportunity to turn this into a conversation and negotiate your terms.
To access the in-app chat box and see if you have any messages from brands, you should tap on the inbox.
Needless to say, you have to select a campaign that closely aligns with your goals, niche, location, and target audience.
Chat Tips on Pitching for contracts
Ainfluencer offers its free service to help you connect with brands, but in the end, it is you who should be closing a deal. So, let’s take a look at some tips on how to carry on conversations with a brand.
1. Be realistic
You have great insights on your profile about your activities to learn more about your engagement rate and how successful you are as an influencer. The Ainfluencer smart AI uses all these metrics to estimate your price. This could be a great help to consider when negotiating with a brand.
2. Be careful about your tone
Have a specific tone to speak in the built-in chat with brands. “Tone” is the feeling and reactions of a content subject, portrayed through language and intonation of speech.
Tone helps you better relate to your audience’s emotions, needs, wants, and interests. The better you can relate to them, the stronger their engagement with your content. Tone can build a connection between reader and writer (or reader and brand) by eliciting an emotional response from the reader.
The tone must be persuasive. Using tone in communication will directly influence your reader’s reaction.
3. Be present
Pay attention to the notification of the brand’s request and the offer you have made. When you answer the brand request soon, you will have more chances to get accepted and get paid sooner.
This shows you value the brand, are serious about your goal, and are prepared for more opportunities.
4. Prepare enough information
5. Set the correct time
Set the correct time and date and all the needed detail for sharing the sponsored post. In this case, you have done the right job for the brand and made them satisfied, so you will get the chance to get more offers from that brand.
6. Focus on quality
Brands prefer to work with micro-influencers these days mostly because they are more niche and targeted.
There are many other reasons for this too, such as the budget brands set for their influencer program. A brand also wants to work with someone whose content will represent them positively.
So, keep the quality of your content top-of-mind by capturing images with the right equipment and focusing on improving image composition & editing.
7. Post content that aligns with the brands you’re trying to attract
Instead of waiting for brands to invite you to their influencer program, you need to attract brands. For example, if you are a luxury travel influencer and want to work with brands, you already need to be producing luxury travel content and promoting luxury travel brands. Otherwise, these types of brands won’t see your platforms as a good fit for their promotional goals.
When a brand approaches you, ask yourself;
- Will my followers be interested in this brand and potentially purchase with them?
- Does this brand fit my niche?
- Do I personally support this brand and love its products?
- Do this brand’s values fit with mine?
- Are they working with a diverse group of influencers?
If the answer to ALL those questions is a YES, go ahead with the collaboration. But if the answer to any of them is a NO, the bottom line is that you need to turn down the opportunity.
It can be hard to walk away from a collaboration (especially when money is involved). But you do not want to be that influencer that takes every opportunity that comes their way regardless of whether it’s a good fit or not.
Today, many influencers feel safer working with Ainfluencer. You can connect with brands a lot more easily and build up a strong profile so others can get to know you and trust you. You have everything you need to work as an influencer on this platform.
However, the very last step, which is the negotiation and closing the deal, still depends on you and your art of conversation.