How can you analyze your brand in digital advertising? Have you ever heard anything about CPM? You can analyze your brand through the number of clicks and the impressions you get. CPM helps measure the efficiency of advertising and determine how many clicks you get through impressions. But how do you calculate CPM?
But how is CPM related to brand advertising? What is its job, and how is it calculated? Read on to learn everything about CPM.
What Is CPM?
Before jumping to any conclusions, you should know what a CPM is. CPM, or Cost Per Mille, or cost per thousand, is a marketing term used to determine the price of the impressions that cost a brand on the web. It refers to the amount advertisers pay to show 1,000 ad impressions(people). The ‘M’ stands for ‘mille,’ which is Latin for 1,000.
How to Calculate CPM?
As we explained before, CPM, or cost per mille, means the cost of a marketing campaign that reaches at least 1000 people. To know how to calculate CPM, you need to consider a few steps:
- First, you need to know the amount of impressions your ad will receive or the times your ad will be viewed by your customers. Another thing you need to do is to know the price of the ad.
- Then, you need to separate the total number of impressions, or ad views, by 1000. For example, if you get 50,000 views, you must split that number by 1000; the result is 50.
Keep in mind that you can always use an online CPM calculator to make the calculations for you. If you are in the mood and want to skip the formula.
Why Is Calculating CPM Important?
Growing your business through marketing is essential to your journey as an entrepreneur. Your website should have the traffic to rank well in search engines, which can only happen through marketing. If any fails, you won’t make any sales, and your business will die. Â
But if you want your business to succeed, do yourself a favor and use the CPM formula or an online calculator. By using CPM calculation, you will not only increase your brand awareness but also increase the number of impressions you get for each ad.
If you’re not getting enough impressions as you’d expected on a certain platform, then you will have to move on with another marketing strategy to improve the number of your impressions.
What Is A Good, Bad CPM?
Now, you should know the difference between a good and a bad CPM. First, you should know that your CPM calculation results depend on your industry and your business’s niche. To have a good CPM, you should try to find the average and stay below it. A good CPM is below the industry average.
On the other hand, a bad CPM is above the normal standard and growing constantly. The problem is that you are paying more to get views for your ad. Keep in mind that the more you pay, the fewer results you get.
What is The Difference Between CPC, CPM, and CPA?
Now that you know how to calculate CPM and what it stands for, you must have heard some other terms, too, and you might want to know what they are.
- CPC: With CPC, or Cost Per Click, you pay each time someone clicks on your ads, making it highly effective for marketing products or services in niche markets.
- CPA: This stands for cost per acquisition, which happens when the ad promoter has to pay for a purchase. If you use CPC or CPA, you must have high click-through ads and have someone make a purchase.
Which One Should You Use? CPM, CPC, CPA?
For marketing success, adapting your strategy based on goals is key. CPM is used for brand awareness, while CPC and CPA are used for direct digital advertising for conversions and sales. Each method serves a distinct purpose: attracting loyal customers, making an impression, or boosting purchases.
Conclusion
Understanding CPM is crucial for businesses focusing on increasing brand awareness, as it’s an effective strategy for measuring cost per thousand impressions. Conversely, CPC and CPA are valuable in digital advertising when they aim to drive specific actions, such as clicks or conversions, making them suitable for different marketing objectives.
FAQs
The CPM calculator will help you calculate important metrics to evaluate your marketing campaign by calculating the CPM (cost per mille or cost per thousand). It can also help you calculate campaign costs or your campaign’s total number of impressions.
To calculate CPM, you separate the total cost of your campaign by the impressions you get from your audiences. The result is then multiplied by 1,000, generating the CPM figure, also known as the CPM rate.
