Ever thought about wine as more than just a drink? According to wine influencers and their various statements about wine, the Greeks understood the nutritional benefits of drinking wine, which we might still use as an excuse today! Centuries ago, wine was described and valued as ‘The juice of the Gods,’ and it was even blessed with religious status.
Today, while nobody considers wine as the juice of the gods anymore, its value persists, and people still cherish having a great wine at the dinner table. Moreover, when it comes to choosing the right wine for different occasions, many turn to wine influencers for advice. Wine influencers share their comprehensive knowledge about wines and promote various wine brands across numerous influencer marketing platforms.
In this article, we’ll talk about the top wine influencers with their brands. You can seek their advice on wines across different price ranges, which feels like a great opportunity for new wine brand owners to expand their business through their marketing campaigns.
Let’s begin! Shall we?
28 Top wine Instagram influencers
With the wine industry growing every second, it’s getting tricky to figure out which wine fits each occasion perfectly. That’s where wine influencers come in. Here’s a list of the top wine influencers you should check out for different occasions in different price ranges.
1. André Hueston Mack (@andrehmack)
Let’s break this silence with the top winemaker and influencer on our list. Meet Andre, a wine influencer on Instagram with over 900k followers.
Mack’s journey is pretty remarkable and satisfying. He started off in finance but made a switch to the restaurant industry. Starting from washing dishes, he climbed all the way up to becoming a corporate service trainer at Darden Restaurants. After that, he became the founding sommelier at Bohanan’s in San Antonio, and he even worked at prestigious spots like The French Laundry and Per Se.
In 2007, he made a significant move and founded Maison Noir (formerly Mouton Noir), leasing 13 vineyards in Oregon’s Willamette Valley. Then, in 2020, he opened & Sons in Brooklyn, a wildly popular wine and ham bar. Mack has truly made a name for himself in the food and wine scene, hasn’t he?
For wine lovers and enthusiasts, his blog on Instagram is definitely worth a shot.
2. Nicole Muscari (@Grapechic)
Meet Nicole, a woman who left her fashion career to pursue her passion for wine. She shares delightful content about various wine recipes across different price ranges and is also a dedicated traveler.
Nicole is killing it as both a wine and travel influencer! Just by looking at her pictures from different countries and the travel hashtags she’s using under her posts, you can tell she’s growing her account with both travel and wine content, but focusing mostly on wine.
With 45.5k followers on Instagram, she’s definitely one of the best wine influencers out there. Plus, she runs an awesome wine blog where she shares wine reviews and travel tips.
3. Rebecca Meir (@Winestyleto)
Let’s kick off with Rebecca, also known as the storyteller of wine. She’s spent over ten years working in some of Canada’s top restaurants, like Canoe, Luma, and Maple Leafs Sports & Entertainment. Through it all, she’s constantly refining and expanding her skills as a wine expert.
Her hunger for wine knowledge is endless, which is good because she is frequently invited to wine regions throughout the world to explore, taste, and judge. Yet, all roads lead her back home to Canada, one of her favorite wine regions.
Rebecca might have just 16.4k followers on Instagram, but her success in the wine industry speaks volumes. She co-owns Chef & Somm, Toronto’s exclusive private dining and sommelier service with her partner, Chef Eyal Liebman. Together, they’re thriving as influential wine and food influencers.
4. Maximilian Riedel (@maxiriedel)
Our second-best wine influencer is Maximilian Riedel. He’s an Austrian glassmaker and businessman born in Vienna, currently serving as the 11th-generation CEO of Riedel, a famous glassware company founded in 1756.
Maximilian himself is behind so many cool innovations like the stemless wine glasses called the Riedel ‘O’ Series that came out in 2004. What a game-changer in the wine industry! He’s basically carrying on this amazing tradition of craftsmanship in his family, and under his leadership, Riedel’s become even more of a big deal in the world of wine and glassware.
Influential businessmen like Riedel will never miss a chance to grow more in their business; that’s why he created this account on Instagram for more fame. He now has more than 500k followers.
5. James Suckling (@james.suckling)
Let us give you a hint about James Suckling, a celebrated American critic whose journey in the world of wine and cigars has charmed wine enthusiasts worldwide. James has carved out a distinguished career as Senior Editor and European Bureau Chief at Wine Spectator. As a wine influencer, he keeps thriving in the wine industry.
His passion for Italian wines like Sangiovese, Aglianico, and Nebbiolo is clear in his meticulous tasting of around 4000 wines annually. James sees wine not just as a drink, but as an emotional experience to music or literature, believing that the best wines should evoke deep feelings, much like a powerful melody or a compelling story.
Ever thought about wine like that? Follow his journey in his own blog on Instagram with 390k followers.
6. Megan Greco (@Ifyoupourit)
Taking off with one of the best wine influencers on our list, Let’s talk about Megan Greco, a wine enthusiast from St. Louis, Missouri. Her affection for creating content about the best wines at different price points is remarkable. Megan might look like a top Instagram model with her blonde hair and great figure, but she’s actually all about wine!
She turned her passion for white wines into a career and even became an artist! She focuses on making wine and alcoholic drinks easier to understand and offers helpful reviews along the way. Megan Greco is now one of the top wine influencers on Instagram with 47.5K followers.
7. Casleah Herwaldt (@Casleah)
Ever wondered what it takes to become a Certified Sommelier with such diverse experience in the wine industry? If you’re curious about pursuing this path, ask a wine expert like Casleah for insights.
As one of the best wine influencers on Instagram, Casleah has organized big events in Napa Valley, worked closely with a famous chef as a sommelier, represented a brand ambassador for a vineyard in New Zealand, and even launched her own wine brand!
With her fabulous style and eye-catching ginger hair, she has amassed 16.3K followers on Instagram. Her goal is to make wine enjoyable, approachable, and exciting for everyone! She’s always hunting for newly discovered wineries and the latest trends in the wine industry.
8. Olya S Troxel (@Calwinelife)
Wine and travel are inseparable companions, like an endless journey. They go hand in hand, making it almost impossible to travel without enjoying a bottle of wine every now and then. Oyla is one of the top wine influencers, having almost a decade of experience in the wine industry.
Olya is one of the best micro wine influencers on Instagram, boasting 21.3K followers! She co-founded VinAtlas with her husband and has an impressive resume as a wine buyer, sommelier, bartender, consultant, and guest services rep at various wineries. She’s really made her mark in the wine world!
9. John M. Jackson (@Attorneysomm)
For wine enthusiasts of all levels, meet John, a lawyer, Dallas influencer, and wine expert. He holds a Level Four wine certification from the WSET and spends much of his time trying different kinds of wines.
Let us tell you a bit more about John, one of the best wine influencers whose passion for wine shines through his Instagram account. He shares all kinds of wine-related videos, talks about collecting wine, gives wine recommendations, provides travel tips for wine lovers, and even offers advice on pairing wine with food. With 37K followers, his account is perfect for famous wine brands looking to run great influencer marketing campaigns.
10. Paige Comrie (@Winewithpaige)
Among all of the wine influencers we have told you, Paige is something else! Paige Comrie started as one of the popular wine influencers on Instagram, sharing her love for wine and photography. She created one of the top wine blogs, ‘Wine with Paige,’ to combine her two passions. But it didn’t stop there! Her blog quickly grew into something much bigger, capturing the hearts of wine lovers everywhere.
With 33K followers, Paige Comrie has totally blown up on Instagram. She’s one of the hottest Instagram influencers, sharing her personal favorite wines and the amazing stories behind the people who make them. She’s always on the hunt for the best wine experiences and products to recommend.
11. Mindy Spencer (@Caliwinegal)
Let’s catch up with Mindy Spencer, well-known as one of California’s best wine influencers. She started to fall in love with wine and the connections it made between people a long time before she became an Instagram influencer. However, her first love, as someone who enjoys the finer things in life, was champagne… a bottle of Krug, to be exact.
This love grew into a passion for all kinds of wine! She took a deep dive into learning more about the world of wine by taking formal courses through WSET (Wine and Spirits Education Trust) and French Wine Scholar. Now she is one of the professional wine Instagram influencers with 13.7K followers.
12. Raquel Royers (@Watchmesip)
Get ready to be inspired by Raquel Royers, a dynamic force in the wine world! As a Certified Specialist in Wine and Spirits with a WSET Level 3 certification, Raquel’s passion for wine is infinite.
Living and working in wine country, she dedicates her time to her blog, Watch Me Sip, and Creative Sip Marketing, where she helps wineries and small businesses achieve their goals as a marketing consultant.
Her blog on Instagram has 53.3k followers, and if you love to follow inspirational blogs in the wine industry, Raquel should be on your list.
13. James Molesworth (@Jmolesworth1)
In 1997, James Molesworth began working at Wine Spectator as a tasting coordinator. In 2004, he was elevated to senior editor. He serves as the chief taster for Port, Bordeaux, and the Rhône Valley in France, as well as Cabernet and Pinot Noir from California. Molesworth, a native New Yorker, was brought up by wine-loving parents.
He posts almost every day on his Instagram account, where he has 34.6K followers, so you’ll be getting new content daily to check out some of the best wines ever made.
14. Ashley (@Smashleythegrape)
Ready to meet a certified wine expert who shares daily wine tips and wine reviews on her account? Meet Ashley, one of the wine influencers who has gathered 29.5K followers on her Instagram account and is a good choice if you are looking for an influencer to run one of the best wine marketing campaigns.
15. Wine Enthusiast (@Wineenthusiast)
Wine Enthusiast is a comprehensive source for the curious wine lover. They offer global coverage of wine, food, travel, and cocktails, thousands of ratings and reviews, plus exclusive products from storage to stemware. As one of the famous wine brands, it has 520K followers on its Instagram account.
16. Lorena Woods (@Lorenawinediary)
You might be surprised to find out how long someone could be a wine expert! Lorena has probably been drinking wine for 12 years. As one of the best wine influencers, she’s made the decision to continue learning and really study for it, while also having fantastic experiences and surrounding herself with wine enthusiasts.
As inseparable friends, Lorena created an Instagram account that now has more than 90K followers.
17. Lexi Stephens (@Lexiswinelist)
Let’s talk about what defines success in the wine industry, along with some hot flavors. Lorena started her blog and wine-tasting business because she loves offering approachable wine education and events to everyday wine enthusiasts.
She’s dedicated to recommending wines, teaching the fundamentals of wine tasting, and helping people discover wines they’ll enjoy. Lexi is also one of the successful wine Instagram influencers with 49.1K followers.
18. Madeline Puckette (@Madelinepuck)
Wine Folly’s co-founder and chief wine expert is Madeline Puckette. She is a James Beard Award winner for Wine Communicator of the Year 2019 and a licensed sommelier. She even worked as an electronic producer and graphic designer before founding Wine Folly in 2011. How amazing!
Wine Folly has become a phenomenon on the internet thanks to her passion and love for wine. Her beautiful infographics and in-depth, information-packed posts will extend your perspective on the world of wine, whether you are a wine expert or a newbie.
She currently has 40.2K followers on Instagram and is ready to take on new fans to share her story and wine knowledge.
19. Ken Fredrickson (@Kenfredricksonms)
Following critical acclaim for his wine programs while working with world-renowned chefs Charlie Trotter (Charlie Trotter’s ) and Wolfgang Puck (Spago, Chinois), Fredrickson ultimately attained the rank of Master Sommelier in 2000.
He is a Wine and Spirits Professional who is active on Instagram as one of the wine influencers to share his wine reviews and experience with his 49.4K followers.
20. Stella Rosa® Wines (@Stellarosa)
Curious about Stella Rosa’s secret to success in the wine industry? She crafts award-winning semi-sweet, semi-sparkling Italian wines and sticks with current wine trends and popular culture. As a leading wine brand, Stella Rosa’s Instagram account boasts 230K followers.
Her brand ‘Stella Rosa’ holds a significant place in the wine industry, from their luxurious packaging to their wonderful taste. It become popular among wine lovers. If you are willing to try new wine brands, hers must be on your list.
21. Melissa & Jeff (@Drinkthebottles)
Melissa and Jeff are married wine bloggers with 15.6K followers on Instagram. They write about wines they know you will enjoy. Their Instagram account features wine reviews, food, travel, and everything about their wine tribe.
22. Chrishon Lampley (@Lovecorkscrew)
If you’re looking for inspirational black female influencers, check this one out. Chrishon Lampley is a black female businesswoman who is taking on the wine industry and expanding her brand. She is also one of the most successful wine influencers on Instagram with 33.9K followers.
She used to own Three Peas which was an art gallery and bar on Michigan Ave in Chicago. Her passion for wine began to grow as a result of the frequent requests for wine-pairing suggestions from her clients.
23. Jon McDaniel (@Mcvino82)
One of the most well-known wine professors and professionals in America is Jon McDaniel. He was named Wine Enthusiast’s 40 Under 40 Tastemakers, Food + Wine Magazine’s Sommelier of the Year, and an Italian knight in Piemonte and Verona.
Having worked in every aspect of the wine industry, he brings expertise and enthusiasm to both the consumers and the wine trade. He is also one of the wine influencers whose wine Instagram account has more than 14.1K followers.
24. Wade Cellars (@dwadecellars)
Having 72K followers is a great way to start an influencer career. Wade Cellars tries to make the wine industry more inclusive to people of all backgrounds by consciously growing production and creating opportunities for access and education for all those who choose to indulge in this affordable luxury.
He has one of the top wine blogs, and Instagram accounts as one of the well-known wine influencers. If you want to execute one of the best wine marketing campaigns, don’t miss the chance to collaborate with him.
25. David Razzari (@_drazzari)
If you’re a wine lover seeking genuine recommendations, David Razzari is your go-to expert. David Razzari is a wine enthusiast who has become well-known for his online reviews and recommendations.
He has amassed 18.5K followers of wine enthusiasts who appreciate his honest and informative approach to wine education on Instagram.
26. Pascaline Lepeltier (@pascalinelepeltier)
Pascaline Lepeltier, a master sommelier who was born in France and now resides in New York, is responsible for 2000+ wines at Racines NYC, one of the best wine locations in the country.
Pascaline became the first woman to receive the prestigious ‘Personality of the Year Award’ from La Revue du Vin de France in 2019 after being chosen as the best French sommelier in 2018. Moreover, she has more than 70K followers on Instagram.
27. Julia Coney (@juliaconey)
Julia Coney, a wine industry specialist, author, and the founder of Black Wine Professionals has put her knowledge of the wine business into a useful tool for black wine professionals. Coney has contributed to many publications and attracted many commercial collaborations in her capacity as a contributing editor for Wine Enthusiast and Vine Pair.
28. Robin & Andréa (@mcbridesisters)
Robin and Andréa found themselves together in California, fueled by a shared passion for all things wine, wine-making, and a desire to shake up the industry with a blend of old-world elegance and new-world finesse. It was then that the McBride Sisters Collection was born.
They are also famous wine influencers on Instagram with 150K followers, ready to help famous wine brands run the best wine marketing campaigns.
They became one of the most famous wine influencers on Instagram with 159K followers, ready and excited to help famous wine brands run the best wine marketing campaigns.
Collaborate with the Best Wine Influencers on Instagram
As you might guess, collaborating with the top wine influencers on Instagram requires more than a simple search. New wine brands, especially, have to spend a lot of time finding the right influencer for their campaign.
However, by choosing an influencer marketing platform like Ainfluencer as your shortcut, everything will be easier. Ainfluencer, our top recommendation, is a free and enhanced marketing platform that connects you with more than 2 million influencers in your niche and close to your location.
Ainfluencer allows brands and influencers to work together with no cost. Brands can use filters like location, gender, language, number of followers, and hashtags to find the right influencers using its smart AI search engine.
This influencer marketing platform secures crucial achievements such as creating product content, boosting brand awareness, increasing sales, and going viral on Instagram, TikTok, and YouTube. It’s completely free with no fees or subscriptions, and includes holding influencer fees in Trust/Escrow, ensuring commitments are met, and providing reviews after collaborations.
Join Ainfluencer to grow your wine brand quickly!
Conclusion
Working with different types of wine influencers can really help more people see and trust your brand. They know a lot about wine and have followers who love trying new wines, especially when they travel. Whether you’re introducing a new wine or promoting one you already have, a good influencer can be a great help in your marketing efforts. Team up with them so your brand can become widely known, gain loyal customers, and thrive in the wine industry.
FAQs
Wine influencers are influential social media users, bloggers, or vloggers with numerous followers and a taste for wine. They have a passion for wine, and working with them will help you expose your products to a wider audience.
Share with your Instagram followers what makes you special and why you enjoy the wine industry. Share your wine adventures, your favorite bottles, or the stories behind the wines you make. By letting your personality come through in your posts, you’ll build a loyal following who eagerly anticipates your updates.
Jonathan Alphandery, Alex Pitt, and Honey Spencer have set up new outlets for people to explore and taste new wines. Additionally, Keeling Andrew, Penzer, Thatcher’s Wines, and GB Shippers introduce both established and emerging wine producers to new restaurants and popular wine shops.
Some products, services, and brands are restricted on Instagram, meaning they can only be promoted under specific conditions. For instance, posts about alcohol may be restricted by age or location to control who sees them.
Raimonds Tomsons from Latvia won the ASI Best Sommelier of the World 2023 competition in Paris while Essi Avellan MW reported it, with 4,000 people in the audience.
