Walmart Advertising 2023: The Hidden Advertising Strategy

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Walmart, one of the biggest retailers in the world, accelerated its entry into the digital world with the introduction of Walmart Connect earlier this year, a Walmart advertising platform that allows businesses to design ads that target customers both within and outside of Walmart. 

With the growing demand for online advertising and advertisement design, Walmart is making moves to compete with Amazon and become a significant online platform. 

In this article, we’ll explore the benefits of Walmart advertising.

What Is Walmart Advertising?

Walmart Advertising is similar to Facebook and Google Ads, allowing businesses to design highly targeted ads using Walmart’s data. Walmart is a huge platform with access to a wealth of data that can be utilized more precisely to target advertisements. 

Plus, Walmart has a marketplace where independent vendors can display their products within their advertising budget.

How Does Walmart Advertising Work?

This operates similarly to other online advertising networks like Facebook. Walmart Ads will display your advertising to those customers that you have targeted with specific campaigns as customers explore the Walmart website or app.

Customers might be targeted based on their search terms, the products they have looked at, or even their location. Walmart stands out because they provide both search and display ads.

When someone searches for a relevant keyword, your ad will show up in the search results. Display advertising refers to the appearance of your advertisement on other website pages, such as product or category pages.

Why Promote on Walmart?

After opening its first Walmart store in the early 1990s, Walmart gained popularity. Since then, it has established itself as a domestic name and the face of American retail.  

90% of US residents, according to Walmart, reside within around 10 miles of a Walmart shop, making the company a renowned store in the nation. The benefits of Walmart advertising include:

#1 Increasing Organic Reach Across a Number of Mediums

Walmart advertising can support your existing online presence. Paid advertisements can reach larger audiences, which may open the door for more individuals to find your brand. 

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Because Walmart is an omnichannel store, more customers will see your business on mobile devices, and in-store. You can also benefit from the Walmart brand’s existing millions of loyal customers by running advertisements on its website and app.

#2 Introduce a New Product or Brand Names

A great brand advertising strategy for the promotion of new items from established businesses or completely new ones is paid to advertise. Due to the retail behemoth’s extensive global reach, advertising in Walmart is a great medium for promoting new products.

#3 Stand Out From the Competition

Walmart ads can provide your products with the push they need to stand out from the competition for products and SKUs that are part of categories with severe rivalry. 

If SKUs aren’t doing as well as they should, you can advertise them on Walmart to raise visibility and awareness. However, a business can also increase sales by highlighting its top-performing SKUs.


Now it’s time to go over FAQs related to our topic:

Q1. How Can I Get Started With Walmart Advertising? 

starting with Walmart Advertising is a straightforward process. To begin, you’ll need to create an account on Walmart Connect, which is Walmart’s advertising platform. Once you set up your account, you can start designing and launching your ad campaigns.

To create a campaign, you’ll need to define your campaign objectives, such as increasing brand awareness, driving sales, or promoting a new product. 

You’ll also need to set a budget for your campaign and determine the targeting parameters, including demographics, geographic location, and keywords.

Next, you’ll design your ad creative, including images, text, and any additional elements that can effectively showcase your products or brand. 

Walmart offers various ad formats, including search ads and display ads, allowing you to choose the format that aligns with your campaign goals.

Once your campaign is set up and launched, you can monitor its performance through the Walmart Connect dashboard. The dashboard provides valuable insights into metrics such as impressions, clicks, conversions, and return on ad spend (ROAS). You can use this data to optimize your campaigns and make adjustments to maximize their effectiveness.


With the increasing demand for online advertising, Walmart is making moves to compete with Amazon and become a significant online platform. 

By advertising on Walmart, businesses can benefit from Walmart’s brand loyalty, reach a larger audience, and stand out from the competition. Walmart’s exclusive promotions and offers also provide additional opportunities to increase visibility and drive sales.

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Contact: