Boosting Growth in TikTok: Increase the Popularity of Your Content in 2024

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TikTok has quickly grown as a platform among people all across the world, making it a significant cultural phenomenon and driving unprecedented growth in TikTok influencers, trends, and user engagement. 

After being launched on the international market back in 2017, it didn’t take a long time for it to gain traction. In a few years, it would become the leading app for content creators and TikTok Influencers who liked to dance, tell stories, or share funny moments, among other things.

Companies also jumped on this bandwagon, posting TikTok videos to promote their business. But as a new account, getting likes is not that easy. It takes time for your video content to take over the TikTok algorithm and become popular. 

Ideally, you should have a TikTok and social media strategy that uses different methods to boost the engagement of your TikTok account. How do you do this to improve your presence and increase your growth in TikTok? This article will give you a few techniques to help you create more engaging content and reach your target audience.

What Are TikTok Views?

Views should be a pretty easy concept to understand. However, every social media platform and video-sharing website counts views differently. Any page that wants to post multiple videos and become popular should understand how this metric works and that applies to TikTok videos as well.

For instance, on Facebook, a view counts when someone watches your video for 3 or more seconds. Meanwhile, YouTube counts the view only when the person has been watching the content for at least 30 seconds.

In TikTok’s case, though, it only takes someone to land on your video in order for a view to count. They don’t have to watch the whole video to add to the view number. 

So, if you want to become a famous creator and guarantee growth in TikTok, the first thing you have to do is make your content popular enough to appear on people’s For You pages. Then, you must make them interested enough to want to check out more videos, click on your profile, and start engaging with your page. This is especially relevant if you’re a business trying to build your presence. However, because any business wants its TikTok content to get a lot of engagement, many have started to look into TikTok likes fast delivery agencies.

What’s great about views is that they also give you an opportunity to earn more money. When a lot of people watch your videos, each view will pay you a small amount. There’s no set payment, but many TikTok users get between $0.02 and $0.04 per 1,000 video views. When one gets paid for TikTok views as a popular creator, the revenue is earned from the TikTok Creator fund.

What Is TikTok Engagement, and How Do You Calculate It?

Everyone who has been into the game for a while knows that one way to improve your TikTok analytics is to use your engagement rate to develop a good strategy for your account. Every TikTok video will have a certain engagement rate, and it’s your job to calculate it if you want to be successful at TikTok marketing.

TikTok engagement basically refers to the number of likes, comments, shares, and saves that your content gets. The TikTok algorithm takes all these things into account and even considers how many times your videos were sent to other users or how long people have been watching your videos.

By discovering what your engagement rate is, you’ll also be able to find out how successful your TikTok videos are in general. You can calculate your engagement on the platform very easily with this formula:

  • Tiktok comments + TikTok likes + TikTok shares / Number of followers

How Do You Make Your TikTok Content More Popular?

Social media platforms are an excellent opportunity for every firm to become more popular and appreciated by the relevant audiences. But as you may already know, TikTok fame doesn’t come overnight. In order to make your efforts on TikTok pay off, you must respect the TikTok community guidelines and do your best to create content that people want to see from you.

So, are you ready to work hard and conquer the TikTok algorithm in order to make your videos appear on more people’s pages? Here are some things that will definitely help you out when it comes to growth in TikTok:

1. Use Trending Sounds

If you spend enough time browsing TikTok, you will quickly notice that some sounds are used by many users around the same time. Some sounds become actual trends that people jump on. They could be parts of popular songs or just popular audio clips from videos other creators posted.

When you use trending sounds, your videos will also show up for more people. You can see what audio clip has been used by clicking on the spinning album icon in the bottom right corner of the page, then select the ‘Use this sound’ option and record your own content.

2. Use Relevant Hashtags

Another thing that can push your content to become more successful and lead to growth in TikTok is using relevant hashtags. When you post content, you have the option to add numerous hashtags in the video descriptions. These make it easier for other users to find your posts when they use the search feature and may even place your content on people’s For You pages if they frequently interact with that hashtag.

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Obviously, you won’t know the trending hashtags as soon as you create your TikTok page, but you can easily discover them. Go to the Discover tab and then to the Trends option.

Furthermore, you can look at other pages in your niche and see what hashtags they use, then take inspiration from there.

3. Post How-to Videos

People love educational content. These posts answer people’s questions and even teach them things they never knew before. Now, obviously, in order for these videos to work, they must actually provide value and offer new information, not something repetitive that people would already know.

If your business sells certain devices or items, you could make videos on how to use them and showcase these tips in action. Everyone will thank you for saving their days.

4. Post at the Right Time

Knowing when to post will have a huge influence on the popularity of your content and your growth in TikTok. The key is to post when your audience is online, as this ensures that your videos reach more people.

Bear in mind that there isn’t one particular time that is perfect for everyone. It varies from one account to another. The aspects that influence this include your audience’s scrolling habits and location. Therefore, you must discover when everyone is active in order to come up with the best time to post on TikTok.

5. Make Videos from People’s Comments

Every now and then, people will leave comments on your videos, either requesting something, asking a question, or simply complimenting your content or your products and services. But did you know that you can use these comments to make new content?

Believe it or not, many businesses respond to their followers’ comments with a new video. On top of showing your audience that you like to interact with them, it also creates a link to the old video, so more people will be able to find your posts and interact with them.

6. Collaborate with Influencers

TikTok is full of influencers. That being said, it’s your chance to get even more views and likes for your content, as well as attract a larger audience.

You may have noticed that various businesses collaborate with influencers. Teaming up is an excellent way to gain some trust, especially if your guest will recommend your products and services.

Find creators in your field who are willing to do a crossover. This way, you can cross-promote and grow your audiences together.

7. Duet or Stitch Videos

Stitching or dueting popular videos is a great option if you want to become popular more quickly. If a video is already popular, stitching it will also potentially show your video to people who liked the initial one, bringing you more views and possibly new likes and followers.

Now, it’s essential to keep in mind that the posts should also be relevant to your business. If you stitch any random video for the sake of engagement, the quality might drop and your followers won’t be too happy about it.

8. Always Post High-Quality Videos

It should go without saying that your page should post high-quality content in order to see any success. This involves many aspects, from generating content that is both relevant and interesting to using good cameras that capture everything clearly.

No matter what your page is about, you must remember that TikTok focuses on visual content. Thus, investing in better cameras is a worthwhile expense because your videos will look professionally made, being catchier for a larger audience.

9. Join TikTok Challenges

New challenges appear on TikTok day after day. Users either join them simply to have fun or to grow their audiences. So, why not take this as an opportunity to boost your own page’s engagement?

Challenges are either community ones or branded ones. Community challenges are created by TikTok users and creators, whereas branded ones are made by brands as a way to connect with their followers.

Put your creativity to the test, come up with a cool branded challenge, and encourage your audience to participate. This can generate a fantastic reach, attracting new followers.

10. Buy TikTok Likes

Did you know that you can buy TikTok likes? This helps your page get more engagement, sending a signal that your content is good. After all, isn’t everyone more likely to watch and trust content that has already been liked by a larger number of people than content that struggles to get any interactions?

The TikTok algorithm prioritizes videos with many likes, comments, saves, and views and puts them on more people’s For You pages. Therefore, if you want to boost growth in TikTok, you can try purchasing a package that boosts your social media.

Do your best to find a company you can trust with your money to guarantee growth in TikTok. If you do this right, you will enjoy organic growth in TikTok. When they see the number of likes, more individuals will engage with your content, making it even more popular.

Growth in TikTok: Final Thoughts

Becoming popular on TikTok takes time, but if you work hard enough and believe in yourself, you can achieve it. Aside from buying likes, you can also create high-quality content, collaborate with influencers, stitch and duet content, join challenges, use trending hashtags and sounds, and find the right time to post. It’ll all work in your favor.

FAQs

Q1: How Long Does It Take to Become Popular on TikTok?

Becoming popular on TikTok varies from person to person and depends on various factors such as the quality of content, consistency in posting, engagement strategies, and audience niche. While some may gain popularity relatively quickly, for others, it may take more time and effort.

Q2: Can Buying TikTok Likes Guarantee Success?

Buying TikTok likes can potentially boost visibility and engagement on your content, but it does not guarantee long-term success. Organic growth in TikTok, driven by genuine audience engagement and quality content, remains essential for sustained popularity on the platform.

Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Contact: Cyrus@ainfluencer.com