Gord Collins

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How would you compare Influencer Marketing with digital advertising?

Influencer marketing, when organized effectively, can generate better leads with more purchase intent.

Which social platforms do you think will be the most used by influencer marketers in the next 5 years?

Instagram/LinkedIn

How do you currently find relevant and high-quality influencers for your marketing campaigns?

Web search

 How would you decide which influencers to work with?

Manual audit of their accounts

Instagram influencer marketing platform

 How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?

I can see how Instagram may evolve as an influencer channel given the squeeze by Google and Facebook on demoting certain content. Small businesses will look to this channel for its engaged followers and topic-focus.

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 What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?

AIinfluencer and Upfluence. I’m not currently using them but I’m sure I will in time.

Travel and Education. 

What advice would you give to a new business that wants to gain and grow its paid sponsorships?

Vet influencers for the quality of their followers and their engagement with their audience.

 How do you think Influencer Marketing will grow among small businesses in near future?

More businesses will use it instead of other advertising means (ex. Facebook and Google). 

 How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.

I’m not engaging with them much right now.