Naomi Wengier

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How would you compare Influencer Marketing with digital advertising?

I think they both have a place in marketing. However, influencer marketing can really create inspiring content, especially if it’s showing somebody‚Äôs personal journey, spirituality (like yoga or meditation gurus), travel, or anything else that can portray something visually inspiring and relatable.

Which social platforms do you think will be the most used by influencer marketers in the next 5 years?

Instagram/YouTube

How do you currently find relevant and high-quality influencers for your marketing campaigns?

Web search

How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?

Personally, I haven’t had the best experience. I went through an influencer agency for a client who took half the fee, and we only gained 20 followers. No leads, no sales. Once my time with the agency was done, I never heard from them again.

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What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?

Hashtags, reels, stories, and authenticity.

What advice would you give to a new business that wants to gain and grow its paid sponsorships?

Get yourself out there. Create a great brand and personality. Then write content that attracts influencers and clients to you.

How do you think Influencer Marketing will grow among small businesses in the near future?

I think many people are looking for authenticity now. So, the more authentic an influencer is, the more followers they will gain.

How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.

I used an influencer agency once and did not have a great experience. 

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