Akarshi Aggarwal

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How would you compare Influencer Marketing with digital advertising? 

Influencer marketing is a more personal form of advertising where the target audience has trust in the person advertising the product/service. 

Which social platforms do you think will be the most used by influencer marketers in the next 5 years?

Instagram/ YouTube/ LinkedIn

How do you currently find relevant and high-quality influencers for your marketing campaigns?

Hashtags search

How would you decide which influencers to work with?

Manual audit of their accounts

How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?

Some influencers are over-utilized by promoting every other day whereas some influencers create a scarcity effect and so they provide more value per post. 

I’ve worked with both types of creators and the results have always been better for me in the latter case.

See also  Andrea J. Sok
Instagram influencer marketing platform

What advice would you give to a new business that wants to gain and grow its paid sponsorships?

Post quality content to gain organic followers. Do not purchase followers as these followers are often not real people. 

How do you think Influencer Marketing will grow among small businesses in near future?

Influencer marketing is more prevalent within large businesses right now but in near future, it will become more popular among small businesses. As such, a clear divide between high-quality and poor-quality influencers will form.

How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.

By reaching out through the details that they mention in their bio. Oftentimes, influencers who work with brands know from experience to include this information.