How would you compare Influencer Marketing with digital advertising?
Both are very related to one another but influencer marketing is a more specific form of digital advertising that incorporates a brand’s marketing efforts into their consumer’s social media use.
Which social platforms do you think will be the most used by influencer marketers in the next 5 years?
Instagram/Facebook/LinkedIn
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Using marketplaces such as Ainfluencer.com
How would you decide which influencers to work with?
Manual audit of their accounts
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
Instagram influencers have played an important role in the digital marketing industry, especially since the start of COVID. Instagram Influencers are being utilized more than ever to keep up with increased social media use. But, personally, I would say that Instagram influencers are overused. Brands should start to utilize influencers on other platforms like Linkedin which has a much more business-oriented audience.
What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?
Become familiar with Instagram yourself before reaching out to influencers. I personally find that manually auditing an influencer’s account and reaching out to them through direct messaging is the most effective method to land an influencer.
Which content categories (i.e. verticals) are likely to become the most popular on Instagram for influencers?
Food & Travel. I think these are things that everybody can relate to and that everybody desires to some degree.
What advice would you give to a new business that wants to gain and grow its paid sponsorships?
Any new business looking to gain and grow the paid sponsorships should create a budget beforehand so they know what they can offer an influencer. Micro-influencers are generally more affordable than macro-influencers.
How do you think Influencer Marketing will grow among small businesses in the near future?
Influencer marketing is currently rising and has a bright future in the coming years. It is going to bloom amongst small businesses as it is essentially a targeted and affordable TV commercial.
How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.
I often send bulk emails through mailchimp. But, my strategies vary from client to client and project to project. I divide my overall goal into three smaller sub-goals to make the whole process more attainable. Payment differs from case to case but I generally give 50% upfront and 50% after their post is published.
