How would you compare Influencer Marketing with digital advertising?
Influencer marketing involves leveraging the digital following that the influencers command on their content to promote a business. Influencer marketing can not be used to aid the bottom of the sales funnel. It is more efficient in bringing in traffic through the top and wide end of the funnel.
Digital advertising on the other hand may or may not leverage influencers as a means to gain traction. It can be used to satisfy a myriad of objectives such as gaining traction, generating interest, assisting shoppers in making valuable choices, etc.
Which social platforms do you think will be the most used by influencer marketers in the next 5 years?
Instagram/YouTube/Facebook
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Hashtags search
How would you decide which influencers to work with?
Manual audit of their accounts
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
Using Instagram Influencers can be a double-edged sword. If done right, it can yield terrific results. It has its risks though such as brand association with an influencer who may or may not develop a negative public following in the future.
What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?
Zoho, Hootsuite, SEMRush’s social media tool.
Which content categories (i.e. verticals) are likely to become the most popular on Instagram for influencers?
Food, Health and Wellness, Travel.
What advice would you give to a new business that wants to gain and grow its paid sponsorships?
I usually like to mull over the target audience at least twice before deciding the marketing channels. It all depends on reaching the right person at the right time using the right channel.
How do you think Influencer Marketing will grow among small businesses in near future?
Influencer marketing is a boon for small businesses. Gaining traction has never been this affordable. You no longer need to spend millions to get the same results that big brands spend to scale your business.
How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.
DM, E-mails, personal meetings.
