Suzanna Piacente

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How would you compare Influencer Marketing with digital advertising?

They usually complement each other. You can have digital advertising without influencer marketing, but you can’t do it in the other way around.

Which social platforms do you think will be the most used by influencer marketers in the next 5 years?

Instagram/YouTube/TikTok

How do you currently find relevant and high-quality influencers for your marketing campaigns?

Web search

How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?

For the past few years, Instagram has been the most popular social platform regarding influencer marketing.

Instagram influencer marketing platform

What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?

Content creation: It may sound basic, but if you do it right, it will help you solidify your image.

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Then consolidate its identity: Find your voice, your style, and every aspect that composes your image.

What advice would you give to a new business that wants to gain and grow its paid sponsorships?

New businesses should pay attention to an influencers’ potential to help them grow, but they should never leave behind their own communities – content creation is so powerful.

How do you think influencer marketing will grow among small businesses in the near future?

I think influencer marketing has huge potential to help small businesses grow. It’s all about the strategy you choose and usually for this sort of business, smaller influencers are a good bet. I mean, they are known for their communities, so why not try to match its highly engaged audience with the public the business is aiming for?

How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.

I work at a PR agency and we usually get in contact with a few influencers at a time that we are looking for to participate in our campaign. We deal with influencers just as much as we would with other professionals.

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