How would you compare Influencer Marketing vs. Digital Advertising?
Digital advertising is speaking directly to your target audience. Influencer marketing is using a trusted name in that niche to promote your product or service.
Which social platforms do you think will be most popular in the next five years for influencer marketers?
Instagram/YouTube/TikTok.
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Web search.
How would you decide which influencers to work with?
Track their performance over time
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
Digital marketing is often claimed by the company itself. Influencer marketing, when done correctly, is a way to get a trusted name to further verify their product while putting some stake in the game.
For e-commerce businesses, what are trending social tools and strategies to get traction via Instagram? Are you currently using any tool yourself?
Hootsuite is a great way to schedule posts for multiple accounts at once and automate the process.
What advice would you give to a new business that wants to gain and grow its paid sponsorships?
Offer the product or service to influencers in the market for free and have a strategy in place to market the results upon them saying yes.
How do you think Influencer Marketing will grow among small businesses in the near future?
I believe niche influencer marketing will replace general influencer marketing. It doesn’t help to promote your product to someone who has 5 million followers if none of them cares about the industry. But for example, if you are selling 3D printing products, having a 3D printer influencer with 100K 3D printing followers can be a very powerful, more focused tool.
