Danielle MacInnis

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How would you compare Influencer Marketing vs. Digital Advertising?
Influencer marketing is all about using people of influence to promote your product or service by leveraging their tribe. Digital marketing is everything online that is used to communicate, sell and educate via websites, social media, ads, blogs and forums.

Which social platforms do you think will be most popular in the next five years for influencer marketers?
Instagram/YouTube/LinkedIn

How do you currently find relevant and high-quality influencers for your marketing campaigns?
Using marketplaces such as Ainfluencer.com

How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
Influencers need to monitor their social accounts and create a plan based on their findings. 

For e-commerce businesses, what are trending social tools and strategies to get traction via Instagram? Are you currently using any tool yourself?
Instagram ads, videos, and competitions

Instagram influencer marketing platform

Which content categories (i.e. verticals) are likely to become the most popular on Instagram for influencers?
Retail

What advice would you give to a new business that wants to gain and grow its paid sponsorships?
Be clear in the value proposition and brand and attract only those that believe in what you’re doing.

How do you think Influencer Marketing will grow among small businesses in the near future?
It will spread by word of mouth and will grow accordingly as social media becomes more a part of our lives.

How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.
Pay per post, payment with the product. However, paid influencers need to indicate that they have received payment.

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Somaye

Somaye is head of SEO at Ainfluencer.com. She is passionate about helping people understand influencer marketing through her content.