How would you compare Influencer Marketing with digital advertising?
Influencer marketing involves promoting your stuff or increasing brand awareness through influencers with an engaged audience.
Digital marketing involves using your own brand’s/business’ platforms to promote that brand.
Which social platforms do you think will be the most used by influencer marketers in the next 5 years?
How do you currently find relevant and high-quality influencers for your marketing campaigns?
How would you decide which influencers to work with?
Track their performance over time.
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
Instagram influencers offer higher conversion rates than others. They can also easily interact with their audience through their inbox, comments or likes. Brands should use this to increase their brand’s engagement with people.
What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?
I often use Upfluence, but I prefer to do it manually. I will usually consider multiple things such as an influencer’s promotional activities with previous brands, I’ll go through comments to get a sense of what their audience’s engagement is like and I will always try to find their engagement rate so that I can get some concrete data.
What advice would you give to a new business that wants to gain and grow its paid sponsorships?
I highly recommend that small businesses go for only nano and micro-influencers. Their engagement rate is usually much better than macro-influencers. It is also, generally-speaking, more affordable.
How do you think Influencer Marketing will grow among small businesses in the near future?
Influencer marketing will grow rapidly. Especially because of COVID. There has been an increase in social media use and people are more likely to spend their free time online now. I doubt this is going to change in the near future.
How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.
I usually negotiate deals manually by approaching influencers myself. I prefer to communicate through a business email and pay them through PayPal.