How would you compare Influencer Marketing with digital advertising?
Influencer marketing leverages established networks more than digital advertising.
Which social platforms do you think will be the most used by influencer marketers in the next 5 years?
YouTube/ linkedIn/ TikTok
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Competitor analysis
How would you decide which influencers to work with?
Manual audit of their performance
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
It is already happening. Small businesses can use local influencers to promote their businesses because their local community may already be familiar with these influencers both online and offline. This increased familiarity and trust should lead to increased profits for the business.
Which content categories (i.e. verticals) are likely to become the most popular on Instagram for influencers?
Home Renovation – as the pandemic continues, people will invest more into fixing up their home instead of inviting strangers into the house.
What advice would you give to a new business that wants to gain and grow its paid sponsorships?
Track your results, and always get testimonials from your last job.
How do you think Influencer Marketing will grow among small businesses in near future?
It is the future. The outreach associated with easily accessible influencer marketing will allow businesses to create a well-known narrative surrounding their brand.
