Ariel Goriachi

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How would you compare Influencer Marketing vs. Digital Advertising?
Leveraging an established platform with users who actively follow characters vs. feeding advertisements into multiple platforms with the hopes of streamlining patrons.

Which social platforms do you think will be most popular in the next five years for influencer marketers?
Instagram/YouTube/TikTok

How do you currently find relevant and high-quality influencers for your marketing campaigns?
Competitor analysis

How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
Influencers can reach many potential customers, they already have a built network and are able to sell themselves and products because of it. I personally don’t have experience being an influencer or using them for my products.

For e-commerce businesses, what are trending social tools and strategies to get traction via Instagram? Are you currently using any tool yourself?
Streamline and link every potential social media. Take advantage of “reels” and “stories”. I am currently not using social media.

Which content categories (i.e. verticals) are likely to become the most popular on Instagram for influencers?
I would think Food, Fitness, and Beauty. However, the niche markets do really well for themselves, given the correct influencers.

What advice would you give to a new business that wants to gain and grow its paid sponsorships?
Start small: Invite food bloggers, local “celebrities”, your community.

How do you think Influencer Marketing will grow among small businesses in the near future?
I believe small businesses may use influencers to drive clients to their location and to create traffic both online and in-person. Influencers have started to share the places and things they genuinely “like” and that fit their “brand” because there are so many products, instead of just doing it for the purposes of money.

See also  Richard Nelson

How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.
 I don’t pay Instagram influencers however, I have seen influencers team up to create a week’s worth of content. Splice is a good tool to easily create and edit videos.