How would you compare Influencer Marketing with digital advertising?
In digital marketing, your campaign design decides the outcome but in influencer marketing, the influencer decides the outcome.
Which social platforms do you think will be the most used by influencer marketers in the next 5 years?
Instagram/ YouTube/ LinkedIn
How do you currently find relevant and high-quality influencers for your marketing campaigns?
Influencer discovery platforms
How would you decide which influencers to work with?
Manual audit of their accounts
How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?
Brands should use Instagram influencers if they are trying to market toward a younger crowd.
What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?
There are many but I mainly use Hootsuite.
What advice would you give to a new business that wants to gain and grow its paid sponsorships?
Create a strong and positive reputation offline and online.
How do you think Influencer Marketing will grow among small businesses in near future?
It will become more popular.
How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.
I contact them through their profile and pay through an online payment platform like Google Pay.
