Zolisa Manyela

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How would you compare Influencer Marketing with digital advertising?

iMarketing (Influencer Marketing) used to be the job of the CEO, but today it has transformed into reach-based exposure. It is a part of digital advertising execution within the advertising and marketing ecosystem.

Which social platforms do you think will be the most used by influencer marketers in the next 5 years?

Instagram/YouTube/Twitter/TikTok

How do you currently find relevant and high-quality influencers for your marketing campaigns?

Web search

How would you decide which influencers to work with?

It is not an easy job to do- need data and history

How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?

Being honest and value-driven. 

Instagram influencer marketing company

What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?

I have not seen any specific social tools become the gold standard or even that common but a good strategy should include awareness, consideration, and decision-making regarding an influencer’s price, place, promotion, and product.

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What advice would you give to a new business that wants to gain and grow its paid sponsorships?

Exclude the European Union due to general data protection regulations. Come up with an effective marketing campaign – consider this an investment. 

How do you think Influencer Marketing will grow among small businesses in the near future?

I see larger businesses using this more right now.