Danay Escanaverino

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How would you compare Influencer Marketing with digital advertising?

Influencer marketing is a subset of digital marketing that helps to increase brand awareness and generate content. 

Which social platforms do you think will be the most used by influencer marketers in the next 5 years?

Instagram/YouTube/TikTok

How do you currently find relevant and high-quality influencers for your marketing campaigns?

Influencer discovery platforms

How would you decide which influencers to work with?

Manual audit of their accounts

Instagram influencer marketing agency

How should brands use Instagram influencers to grow their business? What is your personal experience with Instagram influencing?

Since we work with brands who wish to reach multicultural consumers, Instagram – being a diverse platform – is a great space to both research and work with Influencers. Currently, 28% of its users are Latino / Hispanic. Many of our clients have used information like this to specifically target certain groups. 

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What are some common tools and strategies to help grow your presence on Instagram? Are you currently using any tools?

We use our own platform as well as tools like Buzzstream and Intellifluence.

Just about any vertical can benefit from Instagram Influencers, but I think the non-profit space has so much untapped potential. We have run a few campaigns for nonprofits and the targeting opportunities are amazing, especially among nano-influencers.

What advice would you give to a new business that wants to gain and grow its paid sponsorships?

Focus on the audience and the type of content that the influencer generates more than their number of followers. Smaller influencers, such as micro and nano-influencers, will create better engagement for brands and a more authentic connection to the audience they are seeking to reach.

How do you think Influencer Marketing will grow among small businesses in near future?

Small businesses will continue to adopt influencer marketing in the coming years as the industry continues to grow. Its awareness will likely grow exponentially as more people learn about it. 

How do you currently collaborate with and pay Instagram influencers? Name any tools and strategies that you use.

We have a unique position where we can leverage our network of affiliates and find specific nano-influencers through our online communities.